Aldi marketer, TigerAir customer retention campaign and Game of Balls win big at ADMA AC&E Awards

This year's ADMA AC&E Awards encompass 34 winners across categories stretching from content and creativity to data, technology, effectiveness, excellence and innovation

Aldi marketing director, Sam Viney
Aldi marketing director, Sam Viney

Aldi’s marketing director has taken out the Marketer of the Year Award at this year’s ADMA Awards, while a campaign about no-frills air travel and a risqué piece on testicular cancer dominated other categories.

Aldi marketing director, Sam Viney was awarded ADMA Marketer of the Year at the second annual AC&E Awards, one of 34 winners at this year’s event at The Star. Young Marketer of the Year was awarded to McDonalds senior brand manager, Tim Kenward, while the first-ever ADMA Creative of the Year went to McCann Melbourne’s executive creative director, Pat Baron. Young Creative of the Year went Ogilvy Melbourne duo, Alex Little (copywriter) and Karsten Jurkschat (art director).

ADMA also recognised two industry notables and contributors, awarding the Jon Clark Award for Outstanding Contribution to former chair of IAPA and Deloitte director of decision science and analytics, Doug Campbell, and the Hall of Fame to Quantium’s Tony Davis.

Across the wider campaign, content, data, technology and creativity categories, there were two standout winners on the night. M&C Saatchi and Bang PR scored five awards for their soft porn health campaign for the Blue Ball Foundation, entitled ‘Play with yourself’, designed to encourage men to check for testicular cancer: The David Ogilvy Couragous Client Award; Branded Content; Digital and Social Advertising; Media; and Not-for-Profit Campaign.

McCann Melbourne’s ‘Infrequent Flyers Club’ for Tigerair also secured four awards on the night, including Customer Experience, Copywriting, Customer Retention/Loyalty Campaign and Integrated Campaign.

Google’s ‘Ask the Google App’ out-of-home campaign, produced by The Hallway, also took home three gongs: Out-Of-Home, The Innovation Award, and the top Grand Prix Award.

ADMA CEO, Jodie Sangster, said the AC&E Awards are about recognising the “two ends of continuum” – creativity and effectiveness.

“The AC&E Awards matter to clients and agencies because they’re the only awards in Australia that recognise exceptional creativity and solid business results in equal proportion, not as separate specialisations,” she said. “Together they have the power to transform a business as the winners tonight have demonstrated. I congratulate all the winners, those who received highly commended trophies, and finalists.”

ADMA said judges chose not to name winners for three categories this year: Ambient/Experiential, Email Marketing, and Print: Adverts, Posters, Inserts, Sales Materials and Collateral.

The second annual AC&E Awards were attended by more than 600 representatives from the advertising, marketing and technology community and held at The Star in Sydney.

Pictorial highlights of the evening can be found here.

The full list of winners:

Excellence Awards

ADMA Marketer of the Year

Sam Viney, Marketing Director, ALDI

ADMA Creative of the Year

Pat Baron, Executive Creative Director at McCann Melbourne

The Jon Clark Award for Outstanding Contribution

Doug Campbell, Director of Decision Science and Analytics, Deloitte (and former Chair of IAPA 2008-2015)

ADMA Young Marketer of the Year

Tim Kenward, Senior Brand Manager, McDonalds

ADMA Young Creative of the Year

Alex Little, Copywriter and Karsten Jurkschat, Art Director, Ogilvy Melbourne

ADMA Hall of Fame

Tony Davis, Quantium

Apps

Sydney Royal Easter Show 2015 for Royal Agricultural Society of NSW by Mobbidiction

Art Direction

Mini the Muttaburrasaurus for Medibank by Whybin\TBWA Group Melbourne

Best Use of Search

That’s the beauty of automated search price lines for Priceline by Resolution @PHD

Branded Content

Game of Balls for Blue Ball Foundation by M&C Saatchi & Bang PR

Broadcast: TV, Cinema, Radio

Break the Barrier for St John Ambulance WA by The Brand Agency Perth

Copywriting

Infrequent Flyers Club for Tigerair by McCann Melbourne

Customer Acquisition Campaign

No Wallet? No Worries for Commonwealth Bank by M&C Saatchi

Customer Retention\Loyalty Campaign

Infrequent Flyers Club for Tigerair by McCann Melbourne

Data Strategy

Telstra Smarter Building Better Businesses for Telstra by CHE Proximity

Data Visualisation

The Sound of Azure for Microsoft Australia by Wunderman Australia

Data-Driven Mail

Google Fast Growth for Google for Work by Apparent

Digital & Social Advertising

Game of Balls for Blue Ball Foundation by M&C Saatchi & Bang PR

E-commerce Website & Marketing

How Krispy Kreme’s new website drove 19% sales increase and kept visitors coming back for more for Krispy Kreme by Whybin\TBWA Group Sydney

Integrated Campaign

Infrequent Flyers Club for Tigerair by McCann Melbourne

Integrated Campaign – small budget

The Ninth Watch for The University of Queensland by Clemenger BBDO Brisbane

Media Campaign

Game of Balls for Blue Ball Foundation by M&C Saatchi & Bang PR

Mobile Marketing

Whiskas Catstacam for Mars Petcare Australia by Clemenger BBDO Sydney

Most Effective Use of Content

#MyFamilyCan for SPC Ardmona by Leo Burnett Melbourne

Not-For-Profit Campaign

Game of Balls for Blue Ball Foundation by M&C Saatchi & Bang PR

Out-Of-Home

Ask the Google app for Google Australia by The Hallway

PR Campaign

Reverse Reviews for Art Series Hotel Group by Cummins & Partners

Social Commerce

Honda Odyssey-Be Our Best Critic for Honda by Leo Burnett Melbourne

Social Media Campaign

Only GayTM in the Village for ANZ by Whybin\TBWA Group Melbourne

Use of New Technologies

Tourism New Zealand-#NZDronie for Tourism New Zealand by Whybin\TBWA Group Sydney

UX, Interface & Navigation Design

Website redesign for Blackmores by Holler

Pinnacle Awards

Grand Prix Award

Ask the Google app for Google Australia by The Hallway

Overall Customer Experience Award

Infrequent Flyers Club for Tigerair by McCann Melbourne

Courageous Client Award

Game of Balls for Blue Ball Foundation by M&C Saatchi & Bang PR

The Innovation Award

Ask the Google app for Google Australia by The Hallway

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