Social purpose: Oxygen for your brand health vitals
If trust is the new currency, then we’re in deep trouble. Here's why.
Aldi marketer, TigerAir customer retention campaign and Game of Balls win big at ADMA AC&E Awards
This year's ADMA AC&E Awards encompass 34 winners across categories stretching from content and creativity to data, technology, effectiveness, excellence and innovation
Aldi’s marketing director has taken out the Marketer of the Year Award at this year’s ADMA Awards, while a campaign about no-frills air travel and a risqué piece on testicular cancer dominated other categories.
Aldi marketing director, Sam Viney was awarded ADMA Marketer of the Year at the second annual AC&E Awards, one of 34 winners at this year’s event at The Star. Young Marketer of the Year was awarded to McDonalds senior brand manager, Tim Kenward, while the first-ever ADMA Creative of the Year went to McCann Melbourne’s executive creative director, Pat Baron. Young Creative of the Year went Ogilvy Melbourne duo, Alex Little (copywriter) and Karsten Jurkschat (art director).
ADMA also recognised two industry notables and contributors, awarding the Jon Clark Award for Outstanding Contribution to former chair of IAPA and Deloitte director of decision science and analytics, Doug Campbell, and the Hall of Fame to Quantium’s Tony Davis.
Across the wider campaign, content, data, technology and creativity categories, there were two standout winners on the night. M&C Saatchi and Bang PR scored five awards for their soft porn health campaign for the Blue Ball Foundation, entitled ‘Play with yourself’, designed to encourage men to check for testicular cancer: The David Ogilvy Couragous Client Award; Branded Content; Digital and Social Advertising; Media; and Not-for-Profit Campaign.
McCann Melbourne’s ‘Infrequent Flyers Club’ for Tigerair also secured four awards on the night, including Customer Experience, Copywriting, Customer Retention/Loyalty Campaign and Integrated Campaign.
Google’s ‘Ask the Google App’ out-of-home campaign, produced by The Hallway, also took home three gongs: Out-Of-Home, The Innovation Award, and the top Grand Prix Award.
ADMA CEO, Jodie Sangster, said the AC&E Awards are about recognising the “two ends of continuum” – creativity and effectiveness.
“The AC&E Awards matter to clients and agencies because they’re the only awards in Australia that recognise exceptional creativity and solid business results in equal proportion, not as separate specialisations,” she said. “Together they have the power to transform a business as the winners tonight have demonstrated. I congratulate all the winners, those who received highly commended trophies, and finalists.”
ADMA said judges chose not to name winners for three categories this year: Ambient/Experiential, Email Marketing, and Print: Adverts, Posters, Inserts, Sales Materials and Collateral.
The second annual AC&E Awards were attended by more than 600 representatives from the advertising, marketing and technology community and held at The Star in Sydney.
Pictorial highlights of the evening can be found here.
The full list of winners:
Excellence Awards
ADMA Marketer of the Year
Sam Viney, Marketing Director, ALDI
ADMA Creative of the Year
Pat Baron, Executive Creative Director at McCann Melbourne
The Jon Clark Award for Outstanding Contribution
Doug Campbell, Director of Decision Science and Analytics, Deloitte (and former Chair of IAPA 2008-2015)
ADMA Young Marketer of the Year
Tim Kenward, Senior Brand Manager, McDonalds
ADMA Young Creative of the Year
Alex Little, Copywriter and Karsten Jurkschat, Art Director, Ogilvy Melbourne
ADMA Hall of Fame
Tony Davis, Quantium
Apps
Sydney Royal Easter Show 2015 for Royal Agricultural Society of NSW by Mobbidiction
Art Direction
Mini the Muttaburrasaurus for Medibank by Whybin\TBWA Group Melbourne
Best Use of Search
That’s the beauty of automated search price lines for Priceline by Resolution @PHD
Branded Content
Game of Balls for Blue Ball Foundation by M&C Saatchi & Bang PR
Broadcast: TV, Cinema, Radio
Break the Barrier for St John Ambulance WA by The Brand Agency Perth
Copywriting
Infrequent Flyers Club for Tigerair by McCann Melbourne
Customer Acquisition Campaign
No Wallet? No Worries for Commonwealth Bank by M&C Saatchi
Customer Retention\Loyalty Campaign
Infrequent Flyers Club for Tigerair by McCann Melbourne
Data StrategyTelstra Smarter Building Better Businesses for Telstra by CHE Proximity
Data Visualisation
The Sound of Azure for Microsoft Australia by Wunderman Australia
Data-Driven Mail
Google Fast Growth for Google for Work by Apparent
Digital & Social Advertising
Game of Balls for Blue Ball Foundation by M&C Saatchi & Bang PR
E-commerce Website & Marketing
How Krispy Kreme’s new website drove 19% sales increase and kept visitors coming back for more for Krispy Kreme by Whybin\TBWA Group Sydney
Integrated Campaign
Infrequent Flyers Club for Tigerair by McCann Melbourne
Integrated Campaign – small budget
The Ninth Watch for The University of Queensland by Clemenger BBDO Brisbane
Media Campaign
Game of Balls for Blue Ball Foundation by M&C Saatchi & Bang PR
Mobile Marketing
Whiskas Catstacam for Mars Petcare Australia by Clemenger BBDO Sydney
Most Effective Use of Content
#MyFamilyCan for SPC Ardmona by Leo Burnett Melbourne
Not-For-Profit Campaign
Game of Balls for Blue Ball Foundation by M&C Saatchi & Bang PR
Out-Of-Home
Ask the Google app for Google Australia by The Hallway
PR Campaign
Reverse Reviews for Art Series Hotel Group by Cummins & Partners
Social Commerce
Honda Odyssey-Be Our Best Critic for Honda by Leo Burnett Melbourne
Social Media Campaign
Only GayTM in the Village for ANZ by Whybin\TBWA Group Melbourne
Use of New Technologies
Tourism New Zealand-#NZDronie for Tourism New Zealand by Whybin\TBWA Group Sydney
UX, Interface & Navigation Design
Website redesign for Blackmores by Holler
Pinnacle Awards
Grand Prix Award
Ask the Google app for Google Australia by The Hallway
Overall Customer Experience Award
Infrequent Flyers Club for Tigerair by McCann Melbourne
Courageous Client Award
Game of Balls for Blue Ball Foundation by M&C Saatchi & Bang PR
The Innovation Award
Ask the Google app for Google Australia by The Hallway
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
I have a friend from LA, he went to Australia two years ago and said me that it was very cool, but very expensive. People don't earn enou...
Rental24hAustralia
Tourism Australia flexes brand awareness, sets sights on US traveller market
https://bit.ly/2qLgzmR Transform your life a proven digital blueprint
Okitoi Steven
How this banking group tackled a digital marketing transformation
Its great to hear that companies including JCDecaux, oOh!media, Omnicom and Posterscope Australia have all partnered with Seedooh inorder...
Blue Mushroom Infozone Pvt Ltd
Out of home advertising companies strive for greater metrics and transparency
Much ado about nothingAnother fluff piece around what it could possibly do rather than what it is doing
gve
How AMP is using AI to create effortless ‘experiences’
is it true that Consumer expectations are also changing as a result. If we trust someone with our data there is also an expectation that ...
Sunita Madan
Society will decide where digital marketing takes us next: Oracle