This year's ADMA AC&E Awards encompass 34 winners across categories stretching from content and creativity to data, technology, effectiveness, excellence and innovation
Aldi’s marketing director has taken out the Marketer of the Year Award at this year’s ADMA Awards, while a campaign about no-frills air travel and a risqué piece on testicular cancer dominated other categories.
Aldi marketing director, Sam Viney was awarded ADMA Marketer of the Year at the second annual AC&E Awards, one of 34 winners at this year’s event at The Star. Young Marketer of the Year was awarded to McDonalds senior brand manager, Tim Kenward, while the first-ever ADMA Creative of the Year went to McCann Melbourne’s executive creative director, Pat Baron. Young Creative of the Year went Ogilvy Melbourne duo, Alex Little (copywriter) and Karsten Jurkschat (art director).
ADMA also recognised two industry notables and contributors, awarding the Jon Clark Award for Outstanding Contribution to former chair of IAPA and Deloitte director of decision science and analytics, Doug Campbell, and the Hall of Fame to Quantium’s Tony Davis.
Across the wider campaign, content, data, technology and creativity categories, there were two standout winners on the night. M&C Saatchi and Bang PR scored five awards for their soft porn health campaign for the Blue Ball Foundation, entitled ‘Play with yourself’, designed to encourage men to check for testicular cancer: The David Ogilvy Couragous Client Award; Branded Content; Digital and Social Advertising; Media; and Not-for-Profit Campaign.
McCann Melbourne’s ‘Infrequent Flyers Club’ for Tigerair also secured four awards on the night, including Customer Experience, Copywriting, Customer Retention/Loyalty Campaign and Integrated Campaign.
Google’s ‘Ask the Google App’ out-of-home campaign, produced by The Hallway, also took home three gongs: Out-Of-Home, The Innovation Award, and the top Grand Prix Award.
ADMA CEO, Jodie Sangster, said the AC&E Awards are about recognising the “two ends of continuum” – creativity and effectiveness.
“The AC&E Awards matter to clients and agencies because they’re the only awards in Australia that recognise exceptional creativity and solid business results in equal proportion, not as separate specialisations,” she said. “Together they have the power to transform a business as the winners tonight have demonstrated. I congratulate all the winners, those who received highly commended trophies, and finalists.”
ADMA said judges chose not to name winners for three categories this year: Ambient/Experiential, Email Marketing, and Print: Adverts, Posters, Inserts, Sales Materials and Collateral.
The second annual AC&E Awards were attended by more than 600 representatives from the advertising, marketing and technology community and held at The Star in Sydney.
Pictorial highlights of the evening can be found here.
The full list of winners:
ADMA Marketer of the Year
Sam Viney, Marketing Director, ALDI
ADMA Creative of the Year
Pat Baron, Executive Creative Director at McCann Melbourne
The Jon Clark Award for Outstanding Contribution
Doug Campbell, Director of Decision Science and Analytics, Deloitte (and former Chair of IAPA 2008-2015)
ADMA Young Marketer of the Year
Tim Kenward, Senior Brand Manager, McDonalds
ADMA Young Creative of the Year
Alex Little, Copywriter and Karsten Jurkschat, Art Director, Ogilvy Melbourne
ADMA Hall of Fame
Tony Davis, Quantium
Apps
Sydney Royal Easter Show 2015 for Royal Agricultural Society of NSW by Mobbidiction
Art Direction
Mini the Muttaburrasaurus for Medibank by Whybin\TBWA Group Melbourne
Best Use of Search
That’s the beauty of automated search price lines for Priceline by Resolution @PHD
Branded Content
Game of Balls for Blue Ball Foundation by M&C Saatchi & Bang PR
Broadcast: TV, Cinema, Radio
Break the Barrier for St John Ambulance WA by The Brand Agency Perth
Copywriting
Infrequent Flyers Club for Tigerair by McCann Melbourne
Customer Acquisition Campaign
No Wallet? No Worries for Commonwealth Bank by M&C Saatchi
Customer Retention\Loyalty Campaign
Infrequent Flyers Club for Tigerair by McCann Melbourne
Data StrategyTelstra Smarter Building Better Businesses for Telstra by CHE Proximity
Data Visualisation
The Sound of Azure for Microsoft Australia by Wunderman Australia
Data-Driven Mail
Google Fast Growth for Google for Work by Apparent
Digital & Social Advertising
Game of Balls for Blue Ball Foundation by M&C Saatchi & Bang PR
E-commerce Website & Marketing
How Krispy Kreme’s new website drove 19% sales increase and kept visitors coming back for more for Krispy Kreme by Whybin\TBWA Group Sydney
Integrated Campaign
Infrequent Flyers Club for Tigerair by McCann Melbourne
Integrated Campaign – small budget
The Ninth Watch for The University of Queensland by Clemenger BBDO Brisbane
Media Campaign
Game of Balls for Blue Ball Foundation by M&C Saatchi & Bang PR
Mobile Marketing
Whiskas Catstacam for Mars Petcare Australia by Clemenger BBDO Sydney
Most Effective Use of Content
#MyFamilyCan for SPC Ardmona by Leo Burnett Melbourne
Not-For-Profit Campaign
Game of Balls for Blue Ball Foundation by M&C Saatchi & Bang PR
Out-Of-Home
Ask the Google app for Google Australia by The Hallway
PR Campaign
Reverse Reviews for Art Series Hotel Group by Cummins & Partners
Social Commerce
Honda Odyssey-Be Our Best Critic for Honda by Leo Burnett Melbourne
Social Media Campaign
Only GayTM in the Village for ANZ by Whybin\TBWA Group Melbourne
Use of New Technologies
Tourism New Zealand-#NZDronie for Tourism New Zealand by Whybin\TBWA Group Sydney
UX, Interface & Navigation Design
Website redesign for Blackmores by Holler
Grand Prix Award
Ask the Google app for Google Australia by The Hallway
Overall Customer Experience Award
Infrequent Flyers Club for Tigerair by McCann Melbourne
Courageous Client Award
Game of Balls for Blue Ball Foundation by M&C Saatchi & Bang PR
The Innovation Award
Ask the Google app for Google Australia by The Hallway
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
