Samuel Viney, former Westpac head of advertising moves to Amart Furniture as general manager, customer
Former Westpac head of advertising, Samuel Viney, has a new role as general manager, customer, at Amart Furniture. The role had been vacant since earlier this year.
“I am thrilled to join Amart Furniture at a really important time in our history," Viney told CMO. "Over the last few years, we have built upon our reputation for quality, expanded our product range and opened dozens of new stores, all the while maintaining our unbeatable prices."
Viney took the advertising post at the banking giant in January this year, reporting into Westpac Group’s head of group brands, and advertising and media, Jenny Melhuish.
Prior to Westpac, Viney was customer interaction lead for ALDI South at the global headquarters in Germany, and before that marketing director for ALDI Australia. Under his lead, ALDI Australia won a number of effectiveness awards, helping to deliver significant sales growth and market share for the brand in a cluttered and competitive market.
Viney, who spent four years with BMF Australia before Aldi, and has experience managing large scale marketing programs and developing of customer interaction functionality, sees the challenges ahead.
“The furniture market is increasingly complex, so it is crucial that we understand Australian shoppers better than anyone else and move quickly to meet and exceed their expectations," he commented. "With some great marketing and digital talent already in place, a collaborative senior leadership team and most importantly, some of the best store staff anywhere in Australia, I am confident we can deliver against these ambitions.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
The lessons emerging from a year like 2020 are what make the highlights, not necessarily what we gained. One of these is renewed emphasis on sustainability, and by this, I mean complete circular sustainability.
The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.
ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.
Hey there! Very interesting article, thank you for your input! I found particularly interesting the part where you mentioned that certain...
Martin Valovič
Companies don’t have policies to disrupt traditional business models: Forrester’s McQuivey
I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...
Catherine Stenson
Have customers really changed? - Marketing edge - CMO Australia
The biggest concern is the lack of awareness among marketers and the most important thing is the transparency and consent.
Joe Hawks
Data privacy 2021: What should be front and centre for the CMO right now
Thanks for giving these awesome suggestions. It's very in-depth and informative!sell property online
Joe Hawks
The new rules of Millennial marketing in 2021
In these tough times finding an earning opportunity that can be weaved into your lifestyle is hard. Doordash fits the bill nicely until y...
Fred Lawrence
DoorDash launches in Australia