Samuel Viney, former Westpac head of advertising moves to Amart Furniture as general manager, customer
Former Westpac head of advertising, Samuel Viney, has a new role as general manager, customer, at Amart Furniture. The role had been vacant since earlier this year.
“I am thrilled to join Amart Furniture at a really important time in our history," Viney told CMO. "Over the last few years, we have built upon our reputation for quality, expanded our product range and opened dozens of new stores, all the while maintaining our unbeatable prices."
Viney took the advertising post at the banking giant in January this year, reporting into Westpac Group’s head of group brands, and advertising and media, Jenny Melhuish.
Prior to Westpac, Viney was customer interaction lead for ALDI South at the global headquarters in Germany, and before that marketing director for ALDI Australia. Under his lead, ALDI Australia won a number of effectiveness awards, helping to deliver significant sales growth and market share for the brand in a cluttered and competitive market.
Viney, who spent four years with BMF Australia before Aldi, and has experience managing large scale marketing programs and developing of customer interaction functionality, sees the challenges ahead.
“The furniture market is increasingly complex, so it is crucial that we understand Australian shoppers better than anyone else and move quickly to meet and exceed their expectations," he commented. "With some great marketing and digital talent already in place, a collaborative senior leadership team and most importantly, some of the best store staff anywhere in Australia, I am confident we can deliver against these ambitions.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
Welcome to the second episode of Launch Marketing Council’s new series exploring how Australian brands tackle launch marketing in the consumer packaged goods sector.
Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.
In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.
If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.
I found decent information in your article. I am impressed with how nicely you described this subject, It is a gainful article for us. Th...
Daniel Hughes
What 1800 Flowers is doing to create a consistent customer communications experience
Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...
Sheetal Kamble
SAP retail chief: Why more retailers need to harness data differently
It's actually a nice and helpful piece of info. I am satisfied that you shared this helpful information with us. Please stay us informed ...
FIO Homes
How a brand facelift and content strategy turned real estate software, Rockend, around
I find this very strange. The Coles store i shop in still has Flouro lights? T though this would have been the 1st thing they would have ...
Brad
Coles launches new sustainability initiative
Well, the conversion can be increased by just using marketing, but in general if you are considering an example with Magento, then it is ...
Bob
How Remedy is using digital marketing and commerce to drive conversion