Samuel Viney, former Westpac head of advertising moves to Amart Furniture as general manager, customer
Former Westpac head of advertising, Samuel Viney, has a new role as general manager, customer, at Amart Furniture. The role had been vacant since earlier this year.
“I am thrilled to join Amart Furniture at a really important time in our history," Viney told CMO. "Over the last few years, we have built upon our reputation for quality, expanded our product range and opened dozens of new stores, all the while maintaining our unbeatable prices."
Viney took the advertising post at the banking giant in January this year, reporting into Westpac Group’s head of group brands, and advertising and media, Jenny Melhuish.
Prior to Westpac, Viney was customer interaction lead for ALDI South at the global headquarters in Germany, and before that marketing director for ALDI Australia. Under his lead, ALDI Australia won a number of effectiveness awards, helping to deliver significant sales growth and market share for the brand in a cluttered and competitive market.
Viney, who spent four years with BMF Australia before Aldi, and has experience managing large scale marketing programs and developing of customer interaction functionality, sees the challenges ahead.
“The furniture market is increasingly complex, so it is crucial that we understand Australian shoppers better than anyone else and move quickly to meet and exceed their expectations," he commented. "With some great marketing and digital talent already in place, a collaborative senior leadership team and most importantly, some of the best store staff anywhere in Australia, I am confident we can deliver against these ambitions.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?
Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.
Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.
Anyone can become a victim of the sophisticated schemes set up by these scam websites. It's not about being smart; I don't consider mysel...
Mathieu Lecompte
ACCC takes Meta to court over scam cryptocurrency advertising
Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne
Rajat Kumar
Why flipping Status Quo Bias is the key to B2B marketing success
good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.
Tom Devid
Report: 4 ways to generate customer loyalty
Great post, thanks for sharing such a informative content.
CodeWare Limited
APAC software company brings on first VP of growth
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players