WA investment firm Minderoo brings on Joe Pollard

Advisory role sees former Telstra CMO assisting the investment firm plus its philanthropic organisation while a full-time communications leader is found

Joe Pollard
Joe Pollard

West Australian-based investment firm, Minderoo, has recruited former Telstra CMO, Joe Pollard, to advise its marketing and corporations team over coming months.

The interim role encompasses both Minderoo’s commercial portfolio, including its property, agrifood, natural resources and energy investments, as well as its Foundation, a philanthropic organisation aiming to help tackle persistent global issues such as modern slavery, cancer research, creating parity for indigenous Australians and environmental conservation.

In a statement, Minderoo said the short-term advisory role was designed to support the marketing and corporate communications team while a permanent communications leader is confirmed over coming months. To help, the company has brought on executive recruitment firm, Hourigan International.

Minderoo is a major investor in hefty Australian brands such as Fortescue Metals Group, Harvest Group and Squadron Resources and Energy. It was founded in 2001 by Australian iron ore billionaire, Andrew Forrest, and his wife, Nicola Forrest.

Pollard will commute to Perth while undertaken the role, which officially commenced last week. Most recently, Pollard was the CMO and group executive for media at Telstra for more than three years there before her role was axed at the ASX-listed telco 12 months ago as part of a major executive shake-up. Since then, she has been acting as a non-executive director and marketing consultant.

Prior to Telstra, Pollard was CEO of Publicis Mojo. Her resume includes working in marketing, media and digital across Australia, the UK, Hong Kong, US and Japan for brands such as Nike, Nine Entertainment Co and ninemsn.

“Joe is one of Australia’s leading marketing executives,” Minderoo chief executive, Andrew Hagger, said. “It is a privilege to welcome someone with her experience to the organisation. The Minderoo team is excited to have her on-board, hear her ideas and work with her to strengthen Minderoo’s voice here in Western Australia, across the country and around the world.”

Pollard said she had been following Minderoo’s progress from afar for some time. “I’ve been impressed by the breadth and calibre of the projects the organisation and Andrew and Nicole Forrest take on,” she commented.

“I think Minderoo has tremendous capacity and potential and I’m excited to see what we can achieve together in the time that I’m here.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.     

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Hey there! Very interesting article, thank you for your input! I found particularly interesting the part where you mentioned that certain...

Martin Valovič

Companies don’t have policies to disrupt traditional business models: Forrester’s McQuivey

Read more

I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...

Catherine Stenson

Have customers really changed? - Marketing edge - CMO Australia

Read more

The biggest concern is the lack of awareness among marketers and the most important thing is the transparency and consent.

Joe Hawks

Data privacy 2021: What should be front and centre for the CMO right now

Read more

Thanks for giving these awesome suggestions. It's very in-depth and informative!sell property online

Joe Hawks

The new rules of Millennial marketing in 2021

Read more

In these tough times finding an earning opportunity that can be weaved into your lifestyle is hard. Doordash fits the bill nicely until y...

Fred Lawrence

DoorDash launches in Australia

Read more

Blog Posts

Highlights of 2020 deliver necessity for Circular Economies

The lessons emerging from a year like 2020 are what make the highlights, not necessarily what we gained. One of these is renewed emphasis on sustainability, and by this, I mean complete circular sustainability.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Have customers really changed?

The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.

Emilie Tan

Marketing strategist, Alpha Digital

Cultivating engaging content in Account-based Marketing (ABM)

ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.

Joana Inch

Co-founder and head of digital, Hat Media Australia

Sign in