Australian beauty and wellness brand's general manager of marketing steps down after a five-year stint
Endota is on the hunt for a chief marketing officer following the decision by its longstanding general manager of marketing to chart a different professional course.
After a five-year stint, Amanda Connors told CMO she decided to leave the full-time role in favour of more flexibility and time with her family on their farm. She will continue to work with endota on several major initiatives in a consulting capability, including its customer engagement program, as well as look at other professional challenges.
“It has been an incredible journey building the endota brand to become a household name, a love mark for Australian women that will always hold a special place in my heart,” Connors said.
“I want to thank the incredible team at endota for delivering our vision and in particular, our amazing founder and CEO, Melanie Gleeson, for her remarkable vision, care and support of women in the workforce.”
Connors noted a number of significant achievements during her tenure, including developing the endota brand and new visual identity, winning Best Australian beauty brand at the Prix de Marie Claire awards, introducing the brand to the Chinese market, launching the endota gift card program, and developing its customer engagement program, Haven, which has hosted more than 2 million clients.
Gleeson said Connors had taken the endota brand to new heights as GM of marketing. “For this I will be forever grateful,” she said.
“The work Amanda and her team have engaged in has produced spectacular achievements for the endota brand. Amanda has immersed herself in the brand and given her care and attention to increasing brand awareness and engagement across the business.”
The beauty and wellness brand is now advertising for a chief marketing officer to take up the marketing mantle, reporting directly to the CEO. The role is responsible for digital, social media, PR and influencers, advertising, website and ecommerce strategy, CRM and membership, local area marketing, external and internal events and sponsorship.
As well as the full marketing and customer-oriented digital gamut, the list of priorities also includes providing strategic direction for the endota Wellness College, which debuted last year and provides courses around beauty, make-up, massage and business.
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