Coopers Brewery has restructured its senior management to drive the company’s future growth and appointed Kate Dowd as its new national marketing manager.
Coopers has also appointed Mark Goulmy, the former general manager sales and marketing for premium beverages for over 18 years, as Coopers’ national manager, sales and partner brands.
Dowd has more than 20 years’ experience in the beverages sector, working for numerous multi-national organisations including CUB, Asahi, and Anheuser-Busch InBev in Australia and overseas. Most recently she was head of marketing at PERKii probiotics.
Coopers commercial manager, Michael Shearer, has also been appointed general manager, responsible for day-to-day operations of the brewery. Shearer has worked at Coopers for more than 15 years.
The new organisational structure is designed to provide additional support for managing director, Dr Tim Cooper, and to provide a more effective and efficient engagement with customers. Coopers director of marketing and innovation, Cam Pearce, said Dowd’s appointment followed a nationwide search, which resulted in a number of outstanding candidates being interviewed.
“Kate has extensive experience in the beer industry and fast-moving consumer goods area,” Pearce said.
“She will oversee marketing across Australia for Coopers and its partner brands. We believe she has the experience and expertise to make a significant contribution in what will be an exciting period ahead.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Algorithms that can make sense of unstructured data is the future. It's great to see experts in the field getting together in Melbourne t...
Sumit Takim
In pictures: Harnessing AI for customer engagement - CMO roundtable Melbourne
Are you sure they wont start a platform that the cheese is white, pretty sure that is racist
Hite
New brand name for Coon Cheese revealed
Real digital transformation requires reshaping the way the business create value for customers. Achieving this requires that organization...
ravi H
10 lessons Telstra has learnt through its T22 transformation
thanks
Lillian Juliet
How Winedirect has lifted customer recency, frequency and value with a digital overhaul
Having an effective Point of Sale system implemented in your retail store can streamline the transactions and data management activities....
Sheetal Kamble
Jurlique’s move to mobile POS set to enhance customer experience