Kate Dowd steps into the role as part of a series of new leadership changes
Coopers Brewery has restructured its senior management to drive the company’s future growth and appointed Kate Dowd as its new national marketing manager.
Coopers has also appointed Mark Goulmy, the former general manager sales and marketing for premium beverages for over 18 years, as Coopers’ national manager, sales and partner brands.
Dowd has more than 20 years’ experience in the beverages sector, working for numerous multi-national organisations including CUB, Asahi, and Anheuser-Busch InBev in Australia and overseas. Most recently she was head of marketing at PERKii probiotics.
Coopers commercial manager, Michael Shearer, has also been appointed general manager, responsible for day-to-day operations of the brewery. Shearer has worked at Coopers for more than 15 years.
The new organisational structure is designed to provide additional support for managing director, Dr Tim Cooper, and to provide a more effective and efficient engagement with customers. Coopers director of marketing and innovation, Cam Pearce, said Dowd’s appointment followed a nationwide search, which resulted in a number of outstanding candidates being interviewed.
“Kate has extensive experience in the beer industry and fast-moving consumer goods area,” Pearce said.
“She will oversee marketing across Australia for Coopers and its partner brands. We believe she has the experience and expertise to make a significant contribution in what will be an exciting period ahead.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.
With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.
Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.
Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.
The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...
Sergiu Alexei
The top 6 content challenges facing B2B firms
Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...
Marcus
10 lessons Telstra has learnt through its T22 transformation
Check out tiny twig for comfy and soft organic baby clothes.
Morgan mendoza
Binge and The Iconic launch Inactivewear clothing line
NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...
talalyousaf
NetSuite to acquire Bronto's digital marketing platform for US$200m
Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training
Infosectrain01
3 ways Booking.com is improving its B2B marketing game