ING appoints ex-Samsung marketer

Danielle Hamilton steps into head of marketing role with the banking group.

ING Australia has appointed former Samsung marketer, Danielle Hamilton (nee Palmer), as its new head of marketing. 

Hamilton joins ING with a strong background in consumer and retail marketing covering global brands such as Samsung and Chobani as a client-side marketer, and Budweiser, Ikea, KFC and Huggies on the agency side. 

Hamilton spent just over 18 months as head of marketing for Samsung. Prior to this, she held various marketing roles in the three years she spent at Chobani. ING Australia head of retail, Melanie Evans, said ING prides itself on recruiting the best possible leaders from a variety of backgrounds.

“Our first priority is looking for people who share our obsession for helping customers get ahead,” she told CMO.  
“We are always on the look out for talented leaders with backgrounds beyond financial services; that’s how we build a diversity of thinking that best serves our customers and our people. 

“We want to keep building on the unique position we occupy in Australia’s banking market, so naturally we were looking for a marketing leader with experience in consumer and brand led businesses.” 

ING Australia serves more than two million customers across daily banking, home loans, credit cards, personal loans, superannuation and insurance.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu  

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Undoubtedly, Robotic Process Automation enables marketing teams to accomplish repetitive tasks with fewer resources at a great accuracy.

Raj

What marketers need to know about robotic process automation

Read more

who wants to date me I am 9 years old and i am a boy

Jeremy Hawkins

Sink a sub gaming experience signals Subway's renewed brand push

Read more

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

Blog Posts

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

Gali Arnon

Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

Rich Curtis

CEO, FutureBrand A/NZ

The playbook to develop strategic brand moats

Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.

Fabian Di Marco

Founder and managing director, Tzu & Co

Sign in