Danielle Hamilton steps into head of marketing role with the banking group.
ING Australia has appointed former Samsung marketer, Danielle Hamilton (nee Palmer), as its new head of marketing.
Hamilton joins ING with a strong background in consumer and retail marketing covering global brands such as Samsung and Chobani as a client-side marketer, and Budweiser, Ikea, KFC and Huggies on the agency side.
Hamilton spent just over 18 months as head of marketing for Samsung. Prior to this, she held various marketing roles in the three years she spent at Chobani. ING Australia head of retail, Melanie Evans, said ING prides itself on recruiting the best possible leaders from a variety of backgrounds.
“Our first priority is looking for people who share our obsession for helping customers get ahead,” she told CMO.
“We are always on the look out for talented leaders with backgrounds beyond financial services; that’s how we build a diversity of thinking that best serves our customers and our people.
“We want to keep building on the unique position we occupy in Australia’s banking market, so naturally we were looking for a marketing leader with experience in consumer and brand led businesses.”
ING Australia serves more than two million customers across daily banking, home loans, credit cards, personal loans, superannuation and insurance.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.
With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.
Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.
Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.
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