​Groupon announces new A/NZ head of marketing

Former McDonald’s marketer, Dane Sharp, has been appointed head of marketing at Groupon

Former McDonald’s marketer, Dane Sharp, has been appointed head of marketing at Groupon.

Sharp will oversee its customer marketing in Australia and New Zealand.

Previously, he held senior roles with Rip Curl, Under Armour, eBay and most recently McDonald’s, where he spent the past three years as digital experience manager in Australia, helping lead the launch and growth of McDonald’s mobile ordering app, Monopoly app, digital merchandising inside the restaurant and various digital commerce platforms.

Sharp will lead Groupon's consumer marketing team and drive a strategy that will focus on Groupon’s customers and their needs, relevance and the end-to-end customer journey. Groupon's Mission is to become the daily habit in local commerce and Sharp said he is preaching the importance of relevance and one-to-one relationships with customers moving forward.

"I'm really excited to start work with Groupon in what's a thrilling and evolving time in smart commerce,” Sharp said. 

“We're a global marketplace and a reliable enabler to every day buying habits, so our relevance and relationship with customers needs to continue adapting at the pace of growing consumer expectations and shopping opportunities.  

“Groupon is primed and positioned to continue their success, because we're in such a unique and valued position in the industry. As we continue to fulfill our purpose of building strong communities through thriving small businesses and national scale partnerships, we'll also strengthen our personal connection with customers and work on communicating the right messages at the right times."

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Building a human-curated brand

If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.

Will Smith

Co-founder and head of new markets, The Plum Guide

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

It's a pretty interesting article to read. I will learn more about this company later.

Dan Bullock

40 staff and 1000 contracts affected as foodora closes its Australian operations

Read more

If you think it can benefit both consumer and seller then it would be great

Simon Bird

Why Ford is counting on the Internet of Things to drive customer engagement

Read more

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

Latest Podcast

More podcasts

Sign in