​Groupon announces new A/NZ head of marketing

Former McDonald’s marketer, Dane Sharp, has been appointed head of marketing at Groupon.

Sharp will oversee its customer marketing in Australia and New Zealand.

Previously, he held senior roles with Rip Curl, Under Armour, eBay and most recently McDonald’s, where he spent the past three years as digital experience manager in Australia, helping lead the launch and growth of McDonald’s mobile ordering app, Monopoly app, digital merchandising inside the restaurant and various digital commerce platforms.

Sharp will lead Groupon's consumer marketing team and drive a strategy that will focus on Groupon’s customers and their needs, relevance and the end-to-end customer journey. Groupon's Mission is to become the daily habit in local commerce and Sharp said he is preaching the importance of relevance and one-to-one relationships with customers moving forward.

"I'm really excited to start work with Groupon in what's a thrilling and evolving time in smart commerce,” Sharp said. 

“We're a global marketplace and a reliable enabler to every day buying habits, so our relevance and relationship with customers needs to continue adapting at the pace of growing consumer expectations and shopping opportunities.  

“Groupon is primed and positioned to continue their success, because we're in such a unique and valued position in the industry. As we continue to fulfill our purpose of building strong communities through thriving small businesses and national scale partnerships, we'll also strengthen our personal connection with customers and work on communicating the right messages at the right times."

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu