Business consultancy group's decision to appoint first marketing leader part of plans to build the brand
Idea realisation consultancy, Trimantium GrowthOps, has appointed its first chief marketing officer to build the ASX-listed company’s brand platform.
Andy Fyffe is the co-founder of Khemistry, a digital marketing agency, and was its managing partner for 13 years. In a statement, GrowthOps CEO, Paul Mansfield, said the appointment was both recognition of the experience Fyffe brands into the company, as well as the need for its next stage of growth.
GrowthOps is the result of 15 entrepreneurs merging eight specialist businesses together and is focused on helping organisations develop new products, services and growth strategies. One of these was Khemistry, a Queensland-based agency.
The group debuted on the Australian Securities Exchange in March following a $70 million IPO, and launched with a market capitalisation of approximately $95 million. It then appointed Mansfield as its CEO in addition to his role as executive director and managing partner on 1 June.
Fyffe said he was looking forward to bringing the growth and business building mindset to the GrowthOps business.
“These sorts of opportunities – to be part of a bigger story – don’t come along very often,” he said. “My role as CMO is an ideal greenfield brief, where I’m getting the chance to apply 20 years of lesson learned from sitting on both sides of the table. I’m helping define and grow a game-changing b2B brand with global ambitions from a base here in Melbourne.”
Alongside Fyffe’s appointment, GrowthOps also announced Priscilla Jeha has been promoted to general manager at Khemistry. She joined the agency a year ago as head of client services.
Jeha came with more than 20 years’ experience, working for boutique as well as multinational agencies, and also spent time at Queensland Health. Most recently, she was global business director at Grey in London.
“There are so many centres of excellence across GrowthOps, from AI to customer experience to voice search, and my mission is to integrate them here to help our Queensland clients evolve and growth,” she commented.
Former Ogilvy & Mather group business director, Sheridan Turner, now takes up the head of client services role. She brings 15 years’ experience in client services working across local and global communication campaigns, agency and client side for companies in the FMCG, telecommunications, retail, pharmaceutical and government sectors.
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