ASX-listed GrowthOps appoints inaugural CMO

Business consultancy group's decision to appoint first marketing leader part of plans to build the brand

Andy Fyffe and Priscilla Jeha
Andy Fyffe and Priscilla Jeha

Idea realisation consultancy, Trimantium GrowthOps, has appointed its first chief marketing officer to build the ASX-listed company’s brand platform.

Andy Fyffe is the co-founder of Khemistry, a digital marketing agency, and was its managing partner for 13 years. In a statement, GrowthOps CEO, Paul Mansfield, said the appointment was both recognition of the experience Fyffe brands into the company, as well as the need for its next stage of growth.

GrowthOps is the result of 15 entrepreneurs merging eight specialist businesses together and is focused on helping organisations develop new products, services and growth strategies. One of these was Khemistry, a Queensland-based agency.

The group debuted on the Australian Securities Exchange in March following a $70 million IPO, and launched with a market capitalisation of approximately $95 million. It then appointed Mansfield as its CEO in addition to his role as executive director and managing partner on 1 June.

Fyffe said he was looking forward to bringing the growth and business building mindset to the GrowthOps business.

“These sorts of opportunities – to be part of a bigger story – don’t come along very often,” he said. “My role as CMO is an ideal greenfield brief, where I’m getting the chance to apply 20 years of lesson learned from sitting on both sides of the table. I’m helping define and grow a game-changing b2B brand with global ambitions from a base here in Melbourne.”

Alongside Fyffe’s appointment, GrowthOps also announced Priscilla Jeha has been promoted to general manager at Khemistry. She joined the agency a year ago as head of client services.

Jeha came with more than 20 years’ experience, working for boutique as well as multinational agencies, and also spent time at Queensland Health. Most recently, she was global business director at Grey in London.

“There are so many centres of excellence across GrowthOps, from AI to customer experience to voice search, and my mission is to integrate them here to help our Queensland clients evolve and growth,” she commented.

Former Ogilvy & Mather group business director, Sheridan Turner, now takes up the head of client services role. She brings 15 years’ experience in client services working across local and global communication campaigns, agency and client side for companies in the FMCG, telecommunications, retail, pharmaceutical and government sectors.

 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Craig Davis

​Leadership resilience, startups scaling up, marketing best practices, customer insights - these are just a few of the topics we manage to explore in the latest episode of Conversations over a Cuppa with CMO featuring Craig Davis.

More Videos

Good day sir / madamWe CLOSED JOINT-STOCK COMPANY AO KAYUM NEFT OIL COMPANY is one of theleading Oil & Gas trading companies in Russi...

BARYBKIN ALEXANDER ALEXANDROVI

3-pronged marketing approach for property disruptor Brickx

Read more

Good day sir / madamWe CLOSED JOINT-STOCK COMPANY AO KAYUM NEFT OIL COMPANY is one of theleading Oil & Gas trading companies in Russi...

BARYBKIN ALEXANDER ALEXANDROVI

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...

Ryota Miyagi

Brene Brown: What it takes to be a brave leader right now

Read more

Well said! It is high time to look into the cultural values and beliefs of the audience before serving with the ads. If it is against the...

Praveen Kumar

The X factor in multicultural media planning and buying - Digital advertising - CMO Australia

Read more

I completely agree with you. High-quality customer service only strengthens loyalty to the company and helps to increase sales and increa...

Natali

Mercer CMO: How B2B brands can achieve customer love

Read more

Blog Posts

Life beyond the cookie: 5 steps to mapping the future of marketing measurement

​There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.

Natalie Stanbury

Director of research, IAB Australia

Ensuring post-crisis success

The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.

Riccardo Pasto

senior analyst, Forrester

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Sign in