Westpac’s Andrew Howie sets sail for Amazon

Former head of advertising will take on head of brand role at the tech giant

Andrew Howie is leaving Westpac as head of advertising to take on Amazon Australia's head of brand post.

Howie, who’s leaving Westpac after nine months, confirmed with CMO he’s leaving, but also declined to comment on the specifics of the new role at Amazon.

Andrew Howie
Andrew Howie

Howie had joined the banking giant in a newly created role overseeing advertising. Prior to Westpac, he was group marketing manager for Meat and Livestock Australia (MLA).

As reported earlier in CMO, Howie has built a strong reputation for his ability to lead cut-through, daring campaigns during his more than four years with MLA, firstly as the marketing manager of consumer promotions, before rising to group manager of marketing in October 2015.

During his advertising career, he has worked with global brands including Vodafone, Virgin Mobile, Toyota, Mars Food, Wrigley, Lion Nathan, Qantas and Air New Zealand.

Westpac’s head of brand, advertising and media, Jenny Melhuish, said the team will miss Howie’s “energy and passion” and wish him the best in his new role.  

“We are always looking for great people to join our business and are currently recruiting for the role of head of advertising.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Putting the ‘human element’ back in marketing

During the recent CMO Momentum conference, Paul Mitchell shared how marketing leaders can create cultures that deliver

Paul Mitchell

Managing director, The Human Enterprise

The rise and rise of voice search

In 1982, an AT&T employee by the name of Plotzke predicted the rise of voice: “In fact, it has been predicted that, by 1990, well over half the communications dollars spent by businesses will be for products and services that include voice technologies.

Michael Jenkins

Founder and director, Shout agency

Is design thinking the answer for the next generation of marketing?

The speed and pace of change will never be slower than we’re experiencing today. So in this era of unprecedented change, how can brands meet soaring consumer expectations, stay relevant and deliver differentiated and connected experiences?

Merryn Olifent

Senior consultant, G2 Innovation

DP Apparel bietet große Auswahl Audi Rennbekleidung in Deutschland zu den besten Angeboten. Das Geschäft bietet auch qualitativ hochwerti...

DP apparel

Audi Australia gets a new CMO

Read more

this is a really great news

Vincent Mouton

Mobile-first banking startup showcases fresh brand identity

Read more

Prozac is the brand name of fluoxetine, a prescription drug used to treat depression obsessive-compulsive disorder, and panic disorder. B...

jenson smith

CMO's top 8 martech stories for the week - 19 July 2018

Read more

I have been suffering from (HERPES) disease for the last two years and had constant pain, especially in my knees. During the first year, ...

Steven Kizzy

KPMG Australia appoints ex-Publicis leader as head of brand strategy

Read more

When they say they had to much focus on traditional media, this is code for very bad creative, and very bad category strategy, Clearly th...

Rob

iSelect outlines new approach to arrest ineffective marketing as its reports full-year results

Read more

Latest Podcast

More podcasts

Sign in