CUA reveals new customer-led hackathon

The Aussie credit union is calling on innovative health and finance solutions that resonate with millennials

Australian credit union, CUA, has kicked off a new customer-led hackathon calling for innovative health and finance tech solutions that resonate with millennials.

CUA’s hackathon, Millennials: Tech, Trust and Relationships, invites participants to create a service or product offering that leverages technology to create trusted experiences and relationships that resonate with 18 to 35 year olds.

CUA’s head of innovation, Melissa Witheriff, said the campaign was part of a broader vision to work with members through life changes by developing solutions that enable members to better engage with the brand’s offerings. It's the second to be launched by CUA.

“About 67 per cent of millennials prefer to receive advice on financial products and services via a digital platform,” she said. “There is a huge opportunity for CUA to develop solutions tailored for this demographic which reflect the value they place on secure technology, personalisation and 24/7 access to services."

According to Witheriff, the hackathon will collectively draw expertise from within and outside the organisation to deliver solutions specific to millennials’ needs.

“I was blown away by the ideas generated through the collaborative efforts of participants at last year’s event and look forward to seeing even more new and impactful business ideas this year,” she added.

Participants will include entrepreneurs, startups, members of the community and CUA team members who will collaborate to design, develop and validate their ideas in teams.

They will also have a chance to pitch their ideas to a panel of judges, including CUA CEO Rob Goudswaard and entrepreneur, investor and “Shark” on Channel Ten’s Shark Tank Steve Baxter. The winning team will receive a $5,000 cash prize, a mentoring opportunity with Mr Baxter and $10,000 in branding and marketing support from creative consultancy CXA.

In last year's hackathon, CUA invited participants to find new financial solutions around key life events for customers, such as purchasing their first home or the birth of a child.

The hackathon will be hosted in Brisbane with technology startup hub, River City Labs, from 18-20 August.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu    

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

The best design always features a minimalist approach to the use of color. Many designers are tempted to use many different colors but us...

Jose Salas

How email marketing automation is helping this Aussie electrical wholesaler enter the digital age

Read more

E-mail automation is a wonderful thing, especially for digital marketing. It's interesting to see how these tools are becoming more and m...

Claudia Evans

How email marketing automation is helping this Aussie electrical wholesaler enter the digital age

Read more

Machine learning represents the future for digital marketing. I'm glad that there are strides being made in this direction and that even ...

Claudia Evans

Looker eyes benefits of machine learning to connect with customers

Read more

I read you post full. It's really good .

Yusuf

Salesforce ups the Marketing Cloud ante with Datorama acquisition

Read more

Promotion is difficult. You should be able to do it. Sometimes it turns out bad, and when you turn to professionals, it turns out well - ...

Jordan Samuil

Village Roadshow partners with Lion for pourage rights and promotional partnership

Read more

Latest Podcast

More podcasts

Sign in