CUA reveals new customer-led hackathon

The Aussie credit union is calling on innovative health and finance solutions that resonate with millennials

Australian credit union, CUA, has kicked off a new customer-led hackathon calling for innovative health and finance tech solutions that resonate with millennials.

CUA’s hackathon, Millennials: Tech, Trust and Relationships, invites participants to create a service or product offering that leverages technology to create trusted experiences and relationships that resonate with 18 to 35 year olds.

CUA’s head of innovation, Melissa Witheriff, said the campaign was part of a broader vision to work with members through life changes by developing solutions that enable members to better engage with the brand’s offerings. It's the second to be launched by CUA.

“About 67 per cent of millennials prefer to receive advice on financial products and services via a digital platform,” she said. “There is a huge opportunity for CUA to develop solutions tailored for this demographic which reflect the value they place on secure technology, personalisation and 24/7 access to services."

According to Witheriff, the hackathon will collectively draw expertise from within and outside the organisation to deliver solutions specific to millennials’ needs.

“I was blown away by the ideas generated through the collaborative efforts of participants at last year’s event and look forward to seeing even more new and impactful business ideas this year,” she added.

Participants will include entrepreneurs, startups, members of the community and CUA team members who will collaborate to design, develop and validate their ideas in teams.

They will also have a chance to pitch their ideas to a panel of judges, including CUA CEO Rob Goudswaard and entrepreneur, investor and “Shark” on Channel Ten’s Shark Tank Steve Baxter. The winning team will receive a $5,000 cash prize, a mentoring opportunity with Mr Baxter and $10,000 in branding and marketing support from creative consultancy CXA.

In last year's hackathon, CUA invited participants to find new financial solutions around key life events for customers, such as purchasing their first home or the birth of a child.

The hackathon will be hosted in Brisbane with technology startup hub, River City Labs, from 18-20 August.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu    

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

Thank you, so do I.

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

Hi Harry, thank you for pointing this out I can confidently say both these bottles are in transition away from PET as we continue to impr...

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

I’m confused. He has a giant 2l hard plastic bottle in Coles and his pink bottle is also in plastic??

Harry

Sustainability of message: H2coco founder's commitment to consumers

Read more

Great message from an Aussie company about sustainable business practices, particularly packaging. Wish more businesses would think more ...

Krisy

Sustainability of message: H2coco founder's commitment to consumers

Read more

Well, I wish we could change the situation. But I am not sure it's possible.

Patricia Miller

Does social media make astroturfing acceptable?

Read more

Latest Podcast

More podcasts

Sign in