CUA reveals new customer-led hackathon

The Aussie credit union is calling on innovative health and finance solutions that resonate with millennials

Australian credit union, CUA, has kicked off a new customer-led hackathon calling for innovative health and finance tech solutions that resonate with millennials.

CUA’s hackathon, Millennials: Tech, Trust and Relationships, invites participants to create a service or product offering that leverages technology to create trusted experiences and relationships that resonate with 18 to 35 year olds.

CUA’s head of innovation, Melissa Witheriff, said the campaign was part of a broader vision to work with members through life changes by developing solutions that enable members to better engage with the brand’s offerings. It's the second to be launched by CUA.

“About 67 per cent of millennials prefer to receive advice on financial products and services via a digital platform,” she said. “There is a huge opportunity for CUA to develop solutions tailored for this demographic which reflect the value they place on secure technology, personalisation and 24/7 access to services."

According to Witheriff, the hackathon will collectively draw expertise from within and outside the organisation to deliver solutions specific to millennials’ needs.

“I was blown away by the ideas generated through the collaborative efforts of participants at last year’s event and look forward to seeing even more new and impactful business ideas this year,” she added.

Participants will include entrepreneurs, startups, members of the community and CUA team members who will collaborate to design, develop and validate their ideas in teams.

They will also have a chance to pitch their ideas to a panel of judges, including CUA CEO Rob Goudswaard and entrepreneur, investor and “Shark” on Channel Ten’s Shark Tank Steve Baxter. The winning team will receive a $5,000 cash prize, a mentoring opportunity with Mr Baxter and $10,000 in branding and marketing support from creative consultancy CXA.

In last year's hackathon, CUA invited participants to find new financial solutions around key life events for customers, such as purchasing their first home or the birth of a child.

The hackathon will be hosted in Brisbane with technology startup hub, River City Labs, from 18-20 August.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu    

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Well done, team at Larsen. Fantastic story of how to continually invest in customer experience.

Adam Frank

A designer jewellery brand's take on customer relations

Read more

Great piece Katja. It will be fascinating to see how the shift in people's perception of value will affect design, products and services ...

Paul Scott

How to design for a speculative future - Customer Design - CMO Australia

Read more

Google collects as much data as it can about you. It would be foolish to believe Google cares about your privacy. I did cut off Google fr...

Phil Davis

ACCC launches fresh legal challenge against Google's consumer data practices for advertising

Read more

“This new logo has been noticed and it replaces a logo no one really knew existed so I’d say it’s abided by the ‘rule’ of brand equity - ...

Lawrence

Brand Australia misses the mark

Read more

IMHO a logo that needs to be explained really doesn't achieve it's purpose.I admit coming to the debate a little late, but has anyone els...

JV_at_lAttitude_in_Cairns

Brand Australia misses the mark

Read more

Blog Posts

Why marketing technology utilisation is taking on new urgency

Disparate data sources, fragmented technology and a lack of funding has left many brands struggling in the battle for online customer attention amid a global pandemic. Now more than ever, brands need to focus on unlocking the value of their marketing technology.

Suzanne Croxford

Marketing technology partner, Wunderman Thompson Australia

How to design for a speculative future

For a while now, I have been following a fabulous design strategy and research colleague, Tatiana Toutikian, a speculative designer. This is someone specialising in calling out near future phenomena, what the various aspects of our future will be, and how the design we create will support it.

Katja Forbes

Managing director of Designit, Australia and New Zealand

The obvious reason Covidsafe failed to get majority takeup

Online identity is a hot topic as more consumers are waking up to how their data is being used. So what does the marketing industry need to do to avoid a complete loss of public trust, in instances such as the COVID-19 tracing app?

Dan Richardson

Head of data, Verizon Media

Sign in