CUA kicks off its own startup partnership efforts

Financial services provider launches hackathon in Brisbane to come up with new customer products and services

Member-owned financial services provider, CUA, has become the latest corporate to seek innovation through startup partnerships, launching its first hackathon to find new products and solutions for customers.

CUA’s first fully-owned hackathon, which is being hosted with technology startup hubs, River City Labs, is designed to find new financial solutions around key life events for customers, such as purchasing their first home or the birth of a child. The theme of the event is ‘The Forces of Attraction’ and will be open to CUA employees, entrepreneurs, startups and developers.

Teams will be encouraged to design, develop and validate their ideas in individual teams. They’ll then be able to pitch to a panel of judges including entrepreneur and Shake Tank mentor, Steve Baxter, along with CUA CEO, Rob Goudswaard. The winning team will receive $5000 in cash as well as a mentoring session with Baxter.

The hackathon is being held in Brisbane between 4 and 6 August.

CUA’s general manager of business transformation and technology, Sue Coulter, said the initiative is all about generate fresh ideas that can improve member experiences.

“This initiative is an exciting opportunity for CUA members, employees and no-members to work together for mutual benefit,” she said. “It is also an excellent avenue to hear from our employees who are familiar with the CUA business and gain some fresh ideas and new perspectives form outside CUA on how we can better cater for our members’ financial needs.”

CUA’s senior manager of innovation and strategy, Melissa Witheriff, told CMO the business had been leveraging the Brisbane startup community over the past 12 months, along with Sydney-based innovation hub, Stone and Chalk. All of this was driven by the need to bring more diverse thinking into the business.

“With the disruption that’s being experience in fintech, it’s important for us to work closely with the startup community as well as engage internal staff,” he said. “The way we’re focusing on this is very hands-on and proactive. By running our own event, we’re engaging entrepreneurial people to identify great ideas that could meet member needs and turn them into a value creation opportunity.”

According to a recent US report by the Association of National Advertisers, marketers are increasingly turning to startups for innovation, as well as to leverage emerging technologies.

593293

Among brands locally to have embarked on startup initiatives are Mondelez International, through its Mobile Futures Program; FMCG giant, Unilever, through its Unilever Foundry global program; and NRMA ,through its Jumpstart program.

CMO’s latest print issue for 2016 includes a special report on how corporates can ensure their partnerships with startups are successful. Download your free copy of the digital edition here now.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

We can deliver DIP N PAY JP54,JET A1,D2,FOB @Rotterdam CRUDE OIL CIF /DIP N PAY TANKFARM CHINA ,we have sellers that can work based on st...

JSafra Bank

Google+ and Blogger cozy up with new comment system

Read more

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandate,We currently have Available FOB Rotterdam/Houston for JP54,D2, D6,JetA1 with good and w...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in