Financial services provider launches hackathon in Brisbane to come up with new customer products and services
Member-owned financial services provider, CUA, has become the latest corporate to seek innovation through startup partnerships, launching its first hackathon to find new products and solutions for customers.
CUA’s first fully-owned hackathon, which is being hosted with technology startup hubs, River City Labs, is designed to find new financial solutions around key life events for customers, such as purchasing their first home or the birth of a child. The theme of the event is ‘The Forces of Attraction’ and will be open to CUA employees, entrepreneurs, startups and developers.
Teams will be encouraged to design, develop and validate their ideas in individual teams. They’ll then be able to pitch to a panel of judges including entrepreneur and Shake Tank mentor, Steve Baxter, along with CUA CEO, Rob Goudswaard. The winning team will receive $5000 in cash as well as a mentoring session with Baxter.
The hackathon is being held in Brisbane between 4 and 6 August.
CUA’s general manager of business transformation and technology, Sue Coulter, said the initiative is all about generate fresh ideas that can improve member experiences.
“This initiative is an exciting opportunity for CUA members, employees and no-members to work together for mutual benefit,” she said. “It is also an excellent avenue to hear from our employees who are familiar with the CUA business and gain some fresh ideas and new perspectives form outside CUA on how we can better cater for our members’ financial needs.”
CUA’s senior manager of innovation and strategy, Melissa Witheriff, told CMO the business had been leveraging the Brisbane startup community over the past 12 months, along with Sydney-based innovation hub, Stone and Chalk. All of this was driven by the need to bring more diverse thinking into the business.
“With the disruption that’s being experience in fintech, it’s important for us to work closely with the startup community as well as engage internal staff,” he said. “The way we’re focusing on this is very hands-on and proactive. By running our own event, we’re engaging entrepreneurial people to identify great ideas that could meet member needs and turn them into a value creation opportunity.”
According to a recent US report by the Association of National Advertisers, marketers are increasingly turning to startups for innovation, as well as to leverage emerging technologies.
593293
Among brands locally to have embarked on startup initiatives are Mondelez International, through its Mobile Futures Program; FMCG giant, Unilever, through its Unilever Foundry global program; and NRMA ,through its Jumpstart program.
CMO’s latest print issue for 2016 includes a special report on how corporates can ensure their partnerships with startups are successful. Download your free copy of the digital edition here now.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.
If you’re in any customer-centric role, you’ll likely be familiar with the Net Promoter Score (NPS) – one of the most popular tools for brands to measure their customer sentiment.
Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Thank you! That was useful to know.
Belia Adam
Why your best social marketing brand tool could be hiding in plain sight
Because you are missing the point of the term "disruption"
Sean
Uber for the truckies: How one Aussie startup is disrupting the freight industry
Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...
Quasi Carbon
Unilever CMO threatens Facebook, Google with digital advertising boycott
How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M
Alex Atmavan
Rethinking gamification in marketing
True Local - one of the least credible review sites on the entire internet.
MyNameIsStomp
Former Virgin Mobile CMO and CEO joins oOh! as first customer chief