NRMA announces second round of startup accelerator program

Member association confirms successful applicants from the first round of the program have confirmed seek capital and is now looking for more ideas to improve NRMA products and services

NRMA has announced plans to run a second round of its startup funding program, Jumpstart, after inaugural participants confirmed significant seed capital from private investors.

The 12-week Jumpstart program is aimed at helping startups with ideas that could benefit NRMA members to get off the ground. It provides $30,000 and a workspace to successful applicants, along with mentoring from industry professionals and networking opportunities within the business community. The program was launched in partnership with Slingshot Accelerator.

During the first incubator round, five startups and scaleups completed the program and four have closed their first rounds of funding. The participants included social caravan hiring site, Camplify, and online matching service for in-home carers and workers, Careseekers. Villa bookings website, Villalet, cashback site, Pricepal, and price comparison site, Fixed Price Car Servicing, are also finalising commercial agreements with NRMA.

“We are thrilled to be one of the first Australian organisations to nurture new business talent for the primary outcome of offering potential future benefits; both products and services to our members,” said NRMA president, Kyle Loades.

“Jumpstart is a logical extension of our ongoing quest to develop and offer new products and services to our members.”

NRMA was seeking business concepts around four themes: “Smart Services”, “Connected Cars”, “Connected Members” and “Member Lifestyle”. At the launch of the program last year, NRMA CEO, Tony Stuart, said the program would look to invest in startups that can address three major objectives of marketers: To attract customers, retain existing ones, and generate revenue through cross-selling.

CMOs should be on the board, says NRMA CEO

NRMA is one of several large Australian enterprises looking to startups to spur innovation around customer offerings. Other examples include Telstra (muru-D), Optus (Innov8) and ANZ Bank (Innovyz).

NRMA is now calling for startups and scaleups interested in participating in the second round of Jumpstart, along with potential mentors, to apply by 6 August.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Are you leading technology changes or is technology leading you?

In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?

Jean-Luc Ambrosi

Author, marketer

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Change across the board: Why boards need to digitally evolve

Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:

Jodie Sangster

CEO, ADMA

Great Post.Thanks for sharing such an informative article.I have worked with Ally Digital Media and it has a very good service which is b...

Utkarsh Kansara

Predictions: 17 digital marketing trends for 2017

Read more

Really inspiring !

Goldenboy Media

Jaywing sets sights on Australian growth with digital and data-driven agency model

Read more

Being aware of regulations or guidlines is just the start. As our CEO Emma Lo Russo stated exactly two weeks ago at an event we supported...

Alan Smith

​Are the Wild West days of influencer collaboration over?

Read more

Rebranding is always nice solution to get better organisation. Businessman may apply certain special services (for example, https://www.l...

David Hill

CMO interview: Spearheading the global rebranding of OFX

Read more

Thank you so much for sharing this article.Top Digital Marketing company in Bangalore

Way To DM

Predictions: 17 digital marketing trends for 2017

Read more

Latest Podcast

More podcasts

Sign in