Stories by Nadia Cameron

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Digital Marketing

Mercer CMO: How B2B brands can achieve customer love

B2B brands can build customer love and loyalty but they’ll need to shift the focus from price and quality to purpose, relevance and experience to get there, Mercer’s customer chief claims.

Digital Marketing

Using the power of movies at IAG to improve digital customer experiences

It’s not often you hear of any company, let alone an insurance giant, tapping into the razzle and dazzle of movie making to get employees behind a new business initiative. But that’s exactly what IAG is doing as part of a program of work to raise awareness of customer experience painpoints and how to solve them internally.

Digital Marketing

IBM brings cognitive computing to marketing cloud

IBM’s marketing and customer analytics offerings have traditionally sat at arm’s length from the vendor’s enterprise IT solutions and in particular, its high-profile Watson and cognitive computing advancements. But not for long.

Digital Marketing

Wunderman CMO: Marketers must tap their consumer's passion points

Today’s increasingly influential Generation Z not only demands consistency from brands, they also expect marketers to know who they are, their passion points, interests and values – then reflect these accurately, Wunderman’s global CMO claims.

Digital Marketing

PR Newswire CMO: Today's consumers are self-obsessed

Trust is the new currency for engaging with today’s self-obsessed consumer and brands will need a combination of credibility, reliability and intimacy if they’re going to win them over.

Digital Marketing

6 ½ ingredients this CMO used to transform marketing

CMO of digital technology services company Mindtree, Paul Gottsegen, has spent 30 years as a marketer, earning his stripes with the likes of Compaq, Dell, HP and Infosys. Upon joining Mindtree two-and-a-half years ago, he was tasked with transforming the brand and go-to-market strategy of the Indian-headquartered integrator,

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Marketers are driving our innovation ecosystem

The Government's newly released National Innovation and Science Agenda shows that for economic growth to continue within Australia, an 'innovation ecosystem' must be fostered, where new businesses with new ideas are encouraged to grow and flourish. With every company wanting to increase, retain or improve their customers’ experiences, this makes marketing vital to fuelling Australia's ideas boom.

Lee Tonitto

CEO, Australian Marketing Institute

Putting experience design and strategy in the spotlight

​A few years ago, there was lots of chatter about the elusive UX unicorn; a mythical person capable of delivering everything from research to design to development. It became an obsession for the industry, sparking debate about whether this was the metaphor for how unreasonable our expectations of designers had become, while some felt it was what all designers should be aspiring to.

Tracy Brown

Experience design strategy director, DT

Making sense of artificial intelligence

When new trends and technologies burst onto the marketing scene, there’s always a frantic effort to either keep up or provide guidance, especially when serious amounts of money are involved. It happened with social media, it happened with personalisation and big data, and it’s happening now with artificial intelligence.

Phil Whitehouse

Asia-Pacific innovation lead, DigitasLB

Martech will definitely make everything better especially when it comes to marketing and sales. Any business not comfortable with it shou...

TapAnalytics

Marketo’s CEO talks martech industry consolidation and his enterprise customer ambitions

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You can also try this leads to revenue calculator tool (it's free): https://www.strategic-ic.co.uk...

Fes Askari

​The dangers of misaligning your marketing budget with business goals

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“We wanted to provide was a way for a customer to have a seamless experience as they went across channels,” Marrocco added. “So if your c...

Sarah

​Telstra’s mission to match the offline experience with online customer service

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You have the right to know what happened that made AI possible, after all these years.I discovered and patented statistics on unstructure...

Ilya Geller

Making sense artificial intelligence - Food for thought - CMO Australia

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I hope this trickles down to job opportunities and more analytics based careers on the government.

Ale Xandra

Australian Open details data analytics improvements driving digital fan engagement

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