Strategy
Customer experience transformation is not just about the customer, it’s about how your employees come together cross-functionality and with agility to solve customer problems, says NRMA’s Tina Morell.
Social Media
The Lion’s Share has made its official debut in Australia and is calling on local brands to get behind its vision to support animal welfare and biodiversity through their advertising work.
Digital Marketing
Building the right creative approach and assets required are the biggest challenges NRMA has faced in taking advantage of smart TV advertising, its media lead says.
Digital Marketing
Coca-Cola is the most effective brand globally, while Unilever is the most effective marketer, according to the Effie 2020 global index rankings, which have just been announced.
People
For almost a 100 years, millions of Australians have relied on the NRMA for roadside assistance, advice on buying a car and road safety. But the motoring organisation has felt the force of digital disruption. In an era when cars are more reliable and mobile phones do the job of maps, travel guide and emergency help, its relevance has been challenged.
Measurement & Analytics
For a company that receives over 200,000 customer responses each year, implementing a voice of customer (VoC) platform can seem more than a little daunting. Add in some 25 different trackers (most companies have two), and the program can become downright unmanageable.
Digital Marketing
NRMA has announced plans to run a second round of its startup funding program, Jumpstart, after inaugural participants confirmed significant seed capital from private investors.
Leadership
Virtual reality isn’t just for gamers. The emergence of inexpensive VR headsets such as Oculus Rift has created an opportunity for marketers to build an interactive 3D brand experience that truly engages the consumer’s senses.
Leadership
Every listed company should have a marketer on their board supporting the CEO, according to Tony Stuart, CEO of the National Roads and Motorists' Association (NRMA).
Leadership
Content marketing is the hot area of investment for marketers both in the B2B and B2C space. We asked CMOs and content producing experts to share their experiences with content marketing in an increasingly fragmented and real-time world, and their dos and don’ts when it comes to telling a story.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
