Gloster switches AANA for Network Ten

AANA CEO to join embattled broadcaster to help spearhead transformation plans

AANA chief executive officer, Sunita Gloster
AANA chief executive officer, Sunita Gloster

AANA CEO, Sunita Gloster, is switching the advertising association for Network Ten, taking up a role as chief commercial and strategy officer at the embattled broadcaster.

Gloster joined AANA in 2013 and was tasked with rejuvenating the association’s mandate, better engage with the advertising and marketing community, and improve and extend its self-regulation system to shore up confidence across stakeholders as well as the wider industry.

Gloster takes up the newly created role at Network Ten in August and will report to Network Ten CEO, Paul Anderson. Her remit includes network strategy and digital and commercial partnerships.

The AANA has brought on executive recruitment company, Hourigan International, to seek out Gloster’s replacement as CEO.

Announcing her appointment, Anderson said the new role was an important one at a critical time for the broadcaster, as it strives to implement a transformation plan aimed at improving efficiencies, investment and growth.

“Sunita has exceptional understanding of the challenges and opportunities facing bluechip brands in the Australian market and that knowledge and experience will be invaluable for driving growth, innovation and results for our partners,” he said.

“Sunita has an impressive track record in strategy, management and organisational change and is globally recognised for her initiatives at the AANA, particularly across media and digital industry supply chains.”

Gloster said the current business climate meant every enterprise has to rethink and recalibrate its approach if it hopes to have a sustainable future.

“Paul Anderson and the management team at Ten have started a true transformation program and I’m genuinely excited to be joining at a time when media and brands are navigating through a time of great change and reinvention,” she said.

In a statement, AANA chairman, Matt Tapper, who was part of the team to recruit Gloster, said she had well and truly delivered on the brief to help transform the association. He noted the AANA’s membership base had grown by 50 members in the last four years, while its annual Reset conference had regained a position as a key event in the industry calendar.

“The Code of Ethics has evolved so that it can apply to any media and the addition of the clearly distinguishable advertising provisions is particularly timely, given the rapid expansion of marketing communication in social media and the growing use of paid influencers in this space,” Tapper said. “Sunita also successfully worked with the wagering sector to develop a new Wagering Advertising Code.”

The AANA also noted it had won two consecutive president’s Awards from the World Federation of Advertising (WFA) under Gloster’s tenure, including one for delivering a set of Contract Guidance Notes relating to better transparency in media buying.

Prior to joining AANA, Gloster was CEO of Omnilab Media. Prior to that, she worked in London for 11 years across major advertising agencies including M&C Saatchi and HMDG.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

fdgfd www.google.com

Caroline Natalia

How WW shifted physical engagement to virtual success in 5 days

Read more

I found decent information in your article. I am impressed with how nicely you described this subject, It is a gainful article for us. Th...

Daniel Hughes

What 1800 Flowers is doing to create a consistent customer communications experience

Read more

Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...

Sheetal Kamble

SAP retail chief: Why more retailers need to harness data differently

Read more

It's actually a nice and helpful piece of info. I am satisfied that you shared this helpful information with us. Please stay us informed ...

FIO Homes

How a brand facelift and content strategy turned real estate software, Rockend, around

Read more

I find this very strange. The Coles store i shop in still has Flouro lights? T though this would have been the 1st thing they would have ...

Brad

Coles launches new sustainability initiative

Read more

Blog Posts

9 lessons from 7 months of relentless failure

The most innovative organisations embrace failure. Why? Because it is often through failing the most creative out-of-box thinking happens. And with it comes vital learning opportunities that bring new knowledge and experience into teams.

Jacki James

Digital product lead, Starlight Children's Foundation

Why conflict can be good for your brand

Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.

Kathy Benson

Chief client officer, Ipsos

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

Sign in