Gloster switches AANA for Network Ten

AANA CEO to join embattled broadcaster to help spearhead transformation plans

AANA chief executive officer, Sunita Gloster
AANA chief executive officer, Sunita Gloster

AANA CEO, Sunita Gloster, is switching the advertising association for Network Ten, taking up a role as chief commercial and strategy officer at the embattled broadcaster.

Gloster joined AANA in 2013 and was tasked with rejuvenating the association’s mandate, better engage with the advertising and marketing community, and improve and extend its self-regulation system to shore up confidence across stakeholders as well as the wider industry.

Gloster takes up the newly created role at Network Ten in August and will report to Network Ten CEO, Paul Anderson. Her remit includes network strategy and digital and commercial partnerships.

The AANA has brought on executive recruitment company, Hourigan International, to seek out Gloster’s replacement as CEO.

Announcing her appointment, Anderson said the new role was an important one at a critical time for the broadcaster, as it strives to implement a transformation plan aimed at improving efficiencies, investment and growth.

“Sunita has exceptional understanding of the challenges and opportunities facing bluechip brands in the Australian market and that knowledge and experience will be invaluable for driving growth, innovation and results for our partners,” he said.

“Sunita has an impressive track record in strategy, management and organisational change and is globally recognised for her initiatives at the AANA, particularly across media and digital industry supply chains.”

Gloster said the current business climate meant every enterprise has to rethink and recalibrate its approach if it hopes to have a sustainable future.

“Paul Anderson and the management team at Ten have started a true transformation program and I’m genuinely excited to be joining at a time when media and brands are navigating through a time of great change and reinvention,” she said.

In a statement, AANA chairman, Matt Tapper, who was part of the team to recruit Gloster, said she had well and truly delivered on the brief to help transform the association. He noted the AANA’s membership base had grown by 50 members in the last four years, while its annual Reset conference had regained a position as a key event in the industry calendar.

“The Code of Ethics has evolved so that it can apply to any media and the addition of the clearly distinguishable advertising provisions is particularly timely, given the rapid expansion of marketing communication in social media and the growing use of paid influencers in this space,” Tapper said. “Sunita also successfully worked with the wagering sector to develop a new Wagering Advertising Code.”

The AANA also noted it had won two consecutive president’s Awards from the World Federation of Advertising (WFA) under Gloster’s tenure, including one for delivering a set of Contract Guidance Notes relating to better transparency in media buying.

Prior to joining AANA, Gloster was CEO of Omnilab Media. Prior to that, she worked in London for 11 years across major advertising agencies including M&C Saatchi and HMDG.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

The competitive advantage Australian retailers have over Amazon

With all of the hype around Amazon, many online retailers have been trying to understand how they can compete with the American retail giant.

Joel Milligan

Performance manager, Columbus Agency

How to become the customer experience custodian

The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.

Fear not: It's only a robot

Every time I pass through the automated border controls at the Sydney airport I walk away with a feeling of exasperation on the one hand and relief on the other. Exasperation, because the face recognition technology inevitably always fails to recognise me. Relief, because we seem to be safely years away from the Orwellian reality of states controlling every aspect of our lives; something the media is keenly warning us against each day.

Dan Kalinski

CEO, iProspect Australia and New Zealand

I worked at Momentum when the transformation started way back in 2013 (not 2015 as stated in the article). It was a painfully slow and co...

Jay

How Momentum Energy has transformed its entire business to be customer-led

Read more

Another buzzword thoughtlessly latched onto, without any thought for the implications on the organisations that have to lumber through th...

Tired

Rolling out agile marketing at Deakin

Read more

Useful., also don’t miss out on these 5 features of Adobe Experience Cloud - Visit here > http://www.softcrylic.com/b...

Sunil Joseph

Adobe debuts Advertising Cloud, Experience Cloud

Read more

the systems that run these things are teachable just like a car, theres stuff still yet to come out to bring up the automation grade, b...

Magnus Robert Carl Wootton

Fear not: It's only a robot - Big data delivery - CMO Australia

Read more

Marin Software’s digital marketing solution as a short way of streamlining and finding a scalable solution...

Al Drazhev

How BizCover is boosting search advertising success

Read more

Latest Podcast

More podcasts

Sign in