The AANA and Advertising Standards Bureau will join forces at a board level in a move the pair say will future-proof and streamline Australia’s self-regulatory system for advertising while still retaining the independence of the complaints body.

Nearly 60 associations and commissions, media houses and brands have submitted to the Australian Competition and Consumer Commission’s (ACCC) Digital Platforms inquiry, it was revealed today.

The AANA has hatched, for the first time, an advertising sentiment index (ASI) that will regularly measure the Australian community’s perception of advertising issues and content on an ongoing basis at an industry level.

The AANA, Interactive Advertising Bureau (IAB) of Australia and Media Federation of Australia have banded together to work on a common operating standards framework aimed at improving transparency in the digital advertising supply chain.

Balancing short-term growth and brand building while leveraging the right data to serve the customer continues to present both challenges and opportunities, local marketers say.

​Having a great boss that challenges and supports you, being brave enough to see risky ideas through, capitalising on customer insights and failing are just some of the lessons CMO of Three UK, Shadi Halliwell, has learnt over the course of her marketing career.

The AANA is embarking on a review of its self-regulatory system for the advertising industry as it strives to keep “draconian” measures from hindering the future prosperity of advertising, its chief says.

Former Unilever and Kellogg’s marketing leader, John Broome, has been confirmed as the next CEO of the Australian Association of National Advertisers (AANA).

AANA CEO, Sunita Gloster, is switching the advertising association for Network Ten, taking up a role as chief commercial and strategy officer at the embattled broadcaster.

​Ebiquity chief strategy officer, Nick Manning, delivered a scathing review of the media supply chain at last week’s AANA event, attacking programmatic and highlighting some of the other major challenges associated with the lack of media transparency in the advertising industry.

​Controversial comments made by Procter and Gamble’s brand chief, Marc Pritchard, about the “murky” and “fraudulent” digital marketing practices - and the FMCG giant’s plans to overhaul its agency contracts and embrace transparency and viewability standards - has met with agreement and welcome relief by some industry players.

Both ADMA and the AANA have announced new board members this week in preparation for 2017.

The new code for being a brand challenger is more about what you’re challenging than who you’re challenging, the founder of international strategic brand consultancy, eatbigfish, claims.

Marketers looking for cut-through need to be courageous, take risks, hold firm to their purpose, shake-up organisational structures, and be willing to allow their teams to be silly from time to time, Unruly’s co-founder and CEO, Sarah Wood, claims.

​Purpose and personalisation are critical to IGA as its strives to put the heart and soul back into Australia’s grocery shopping market and experience, the supermarket giant’s GM of marketing says.

​The Australian Association of National Advertisers (AANA) has released details of its 2016 conference including a keynote presentation from Monica Lewinsky.

Marketing chiefs who haven’t taken control of leading customer experience should be reconsidering their career options, according to Samsung’s former CMO.

Proximity marketing is emerging as the new battleground for brands to engage with their customers at the point of purchase. And it’s raising some big questions around data ownership between brands and retailers.

The AANA has appointed a new general manager of marketing as part of two senior leadership changes at the association.

Customer advocacy has become the cornerstone of growth and lifetime customer value at Telstra and has elevated the role of marketing, its head of corporate marketing reports.

Gaining the c-suite’s trust and respect comes down to marketers delivering on what they promise and leading long-term growth, Kellogg’s marketing director for A/NZ, John Broome, claims.