Experienced marketer and former CMO of Nestle and Samsung joins digital out-of-home player to support rapid growth
Former Nestle and Samsung CMO, David Morgan, is joining the Shopper Media Group as chairman.
Morgan has more than 30 years’ experience in marketing and brand leadership, and has spent the last few years consulting to several large Australian organisations via his business, MacMorgan. Prior to this, he was executive director of marketing and corporate at Nestle, as well as global CMO for Samsung, and has also led marketing for Bank West and Standard Chartered.
Shopper Media Group founder and CEO, Ben Walker, said Morgan would provide strategic guidance and marketing nous at a time when the retail out-of-home digital media organisation is experiencing rapid growth. The company has an agenda to double the number of its digital out-of-home panels, Smartlite, across shopping centres nationally by the end of 2018.
“David Morgan is a talented heavy hitter and his marketing and business acumen will ensure we continue to develop successful, innovative marketing solutions for brands and our ever-growing portfolio of shopping centres,” Walker said, adding Morgan will be instrumental in improving the way Shopper Media Group tells its brand story.
Morgan said he was excited to be working with the team at a time of growth and opportunity.
“I’m very much looking forward to helping them determine and deliver the growth potential they have,” he said. “The future of marketing is the future of engaged personalisation – Shopper Media Group is leading its industry in transforming to the best model for marketers, client partners and value customers.”
Shopper Media Group was established by Walker with Ed Couche, his former oOh! Media executive colleague, in 2015. Clients include Coca-Cola, Lion, Goodman Fielder and American Express.
The company was recently named one of Westpac’s 200 Businesses of Tomorrow thanks to high-growth potential and capabilities and secured additional multi-million dollar funding earlier this year from ASX-listed investment asset manager, Blue Sky Alternative Investments, in February.
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