David Morgan joins Shopper Media Group as chairman

Experienced marketer and former CMO of Nestle and Samsung joins digital out-of-home player to support rapid growth

Former Nestle and Samsung CMO, David Morgan, is joining the Shopper Media Group as chairman.

Morgan has more than 30 years’ experience in marketing and brand leadership, and has spent the last few years consulting to several large Australian organisations via his business, MacMorgan. Prior to this, he was executive director of marketing and corporate at Nestle, as well as global CMO for Samsung, and has also led marketing for Bank West and Standard Chartered.

Shopper Media Group founder and CEO, Ben Walker, said Morgan would provide strategic guidance and marketing nous at a time when the retail out-of-home digital media organisation is experiencing rapid growth. The company has an agenda to double the number of its digital out-of-home panels, Smartlite, across shopping centres nationally by the end of 2018.

“David Morgan is a talented heavy hitter and his marketing and business acumen will ensure we continue to develop successful, innovative marketing solutions for brands and our ever-growing portfolio of shopping centres,” Walker said, adding Morgan will be instrumental in improving the way Shopper Media Group tells its brand story.

Morgan said he was excited to be working with the team at a time of growth and opportunity.

“I’m very much looking forward to helping them determine and deliver the growth potential they have,” he said. “The future of marketing is the future of engaged personalisation – Shopper Media Group is leading its industry in transforming to the best model for marketers, client partners and value customers.”

Shopper Media Group was established by Walker with Ed Couche, his former oOh! Media executive colleague, in 2015. Clients include Coca-Cola, Lion, Goodman Fielder and American Express.

The company was recently named one of Westpac’s 200 Businesses of Tomorrow thanks to high-growth potential and capabilities and secured additional multi-million dollar funding earlier this year from ASX-listed investment asset manager, Blue Sky Alternative Investments, in February.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Cannes Part 1: Why brands must put human interactions at the heart of their business

As a Media Juror at this year’s Cannes Lions, I was fortunate enough to attend the world’s most influential festival of creativity and listen to thought-leading marketers from around the globe.

Nickie Scriven

CEO, Zenith

4 creative skills that will be useful forever

In recent times, the clarion call from futurists, economists, marketers, educators and leaders the world over is one of slight panic, “The world is changing and you’re not ready for it!” And of course, they make a very good point.

Kieran Flanagan and Dan Gregory

Speakers, trainers, co-authors

Why defining brand strategy is vital to capitalising on quick wins

Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.

Troy McKinnna

Co-founder, Agents of Spring, Calm & Stormy

Being an investor who has an understanding of the finance industry, I would question the validity of this article, judging by the impairm...

Rowan

How a customer-led digital transformation has helped this CMO generate $6m in incremental business

Read more

An interesting update considering that today is the easiest way it has ever been to measure contribution to the business as well as the h...

Frederic

State of the CMO 2019: Tenure shortens, pressure is on as marketers strive to demonstrate impact

Read more

I thought this was what Salesforce Audience Studio (formerly Salesforce DMP) was supposed to do. How are a CDP and a DMP different? I'm c...

Tony Ahn

Salesforce announces customer data platform

Read more

Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...

Clyde Griffith

Forget customer experience, human experience is marketing's next frontier

Read more

Great tips for tops skills need to develop and stay competitive

Nick

The top skills needed to stay competitive in a rapidly changing workforce

Read more

Latest Podcast

More podcasts

Sign in