David Morgan joins Shopper Media Group as chairman

Experienced marketer and former CMO of Nestle and Samsung joins digital out-of-home player to support rapid growth

Former Nestle and Samsung CMO, David Morgan, is joining the Shopper Media Group as chairman.

Morgan has more than 30 years’ experience in marketing and brand leadership, and has spent the last few years consulting to several large Australian organisations via his business, MacMorgan. Prior to this, he was executive director of marketing and corporate at Nestle, as well as global CMO for Samsung, and has also led marketing for Bank West and Standard Chartered.

Shopper Media Group founder and CEO, Ben Walker, said Morgan would provide strategic guidance and marketing nous at a time when the retail out-of-home digital media organisation is experiencing rapid growth. The company has an agenda to double the number of its digital out-of-home panels, Smartlite, across shopping centres nationally by the end of 2018.

“David Morgan is a talented heavy hitter and his marketing and business acumen will ensure we continue to develop successful, innovative marketing solutions for brands and our ever-growing portfolio of shopping centres,” Walker said, adding Morgan will be instrumental in improving the way Shopper Media Group tells its brand story.

Morgan said he was excited to be working with the team at a time of growth and opportunity.

“I’m very much looking forward to helping them determine and deliver the growth potential they have,” he said. “The future of marketing is the future of engaged personalisation – Shopper Media Group is leading its industry in transforming to the best model for marketers, client partners and value customers.”

Shopper Media Group was established by Walker with Ed Couche, his former oOh! Media executive colleague, in 2015. Clients include Coca-Cola, Lion, Goodman Fielder and American Express.

The company was recently named one of Westpac’s 200 Businesses of Tomorrow thanks to high-growth potential and capabilities and secured additional multi-million dollar funding earlier this year from ASX-listed investment asset manager, Blue Sky Alternative Investments, in February.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

This journey would identify all your future life aspects!

Maryann Humphrey

Open Colleges: one-to-one journeys is the goal

Read more

It's a pretty good idea. I think this integration is useful. Don't you agree?

Misty Stoll

Officeworks hops on voice interface bandwagon with Google Assistant integration

Read more

ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.

DragoCubed

Optus goes for education with 5G network campaign

Read more

Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

This is a unique experience! Will be interesting to talk to their managers.

Joyce Harris

​How Krispy Kreme revitalised its brand in a saturated market

Read more

Latest Podcast

More podcasts

Sign in