David Morgan joins Shopper Media Group as chairman

Experienced marketer and former CMO of Nestle and Samsung joins digital out-of-home player to support rapid growth

Former Nestle and Samsung CMO, David Morgan, is joining the Shopper Media Group as chairman.

Morgan has more than 30 years’ experience in marketing and brand leadership, and has spent the last few years consulting to several large Australian organisations via his business, MacMorgan. Prior to this, he was executive director of marketing and corporate at Nestle, as well as global CMO for Samsung, and has also led marketing for Bank West and Standard Chartered.

Shopper Media Group founder and CEO, Ben Walker, said Morgan would provide strategic guidance and marketing nous at a time when the retail out-of-home digital media organisation is experiencing rapid growth. The company has an agenda to double the number of its digital out-of-home panels, Smartlite, across shopping centres nationally by the end of 2018.

“David Morgan is a talented heavy hitter and his marketing and business acumen will ensure we continue to develop successful, innovative marketing solutions for brands and our ever-growing portfolio of shopping centres,” Walker said, adding Morgan will be instrumental in improving the way Shopper Media Group tells its brand story.

Morgan said he was excited to be working with the team at a time of growth and opportunity.

“I’m very much looking forward to helping them determine and deliver the growth potential they have,” he said. “The future of marketing is the future of engaged personalisation – Shopper Media Group is leading its industry in transforming to the best model for marketers, client partners and value customers.”

Shopper Media Group was established by Walker with Ed Couche, his former oOh! Media executive colleague, in 2015. Clients include Coca-Cola, Lion, Goodman Fielder and American Express.

The company was recently named one of Westpac’s 200 Businesses of Tomorrow thanks to high-growth potential and capabilities and secured additional multi-million dollar funding earlier this year from ASX-listed investment asset manager, Blue Sky Alternative Investments, in February.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

Customer experience crisis: Proactively mitigating the risk of broken promises

Last Friday, three weeks after United Airline’s spectacular customer experience disaster, customers received a letter from the company’s CEO, Oscar Munoz.

Very rarely have I come across views so true. There are so many gems in this article, reflective of reality, onec can read it again and a...

Shyam Mishra

ANZ digital chief: Tackle the ‘frozen middle’ of your organisation or face irrelevancy

Read more

STOP STEALING BUISNESS CLASS TOILETS from A380, new 787's and A330's!!!!Thats what you call customer experience ONE toilet for all Busine...

Joe

Qantas CMO: What it's taking to evolve our customer experience

Read more

Dare i suggest that a "CEO" role in a peak industry body like Think Brink is not really much of a leap from CMO because it is also a mark...

Sventana

CMO to CEO: Think Brick chief reveals what it takes to make the jump

Read more

Grate post, thanks for the post.No matter what your business is, if you do no not rank among the top most search results of Google, Yahoo...

Rahul

Image intelligence:10 must-see infographics for marketers

Read more

Thank you Shane Blandford for carrying my Smarketing vision into KM !

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

Latest Podcast

More podcasts

Sign in