Jaywing sets sights on Australian growth with digital and data-driven agency model

UK listed digital media agency combines two acquisitions and expands operations in Australia

UK data science marketing company, Jaywing, has officially set up shop in Australia off the back of its acquisition of Digital Massive last year.

The listed company, which focuses on digital and data-driven advertising, has 700 employees worldwide, 10 per cent of which it claims are “heavy hitting data scientists”. The group has made two key acquisitions in recent years to expand its operations: UK search agency, Epiphany Solutions, in 2014, and Australian digital media agency, Digital Massive, in July 2016.

Core services on offer include search engine optimisation, pay per click advertising, programmatic display advertising, analytics, conversions rate optimisation, design and Web development.

Local brand clients range from Tatts to Century 21, Compos and Wedgwood. Internationally, the list also includes Pepsi, Doritos, Toyota and Castrol.

Jaywing CEO for UK and Australia, Rob Shaw, said the company has expanded its client list, team, services capability, launched a new website and moved to larger premises since the acquisition last year. Jaywing has also brought on two joint managing directors to oversee the business: Chris Pittham and Tom Geekie.

“The performance of our core offer in Australia continues to be strong and the time is right for us to broaden it to more closely reflect the breadth of our UK services,” Shaw said. “It will allow us to expand our digital marketing and data offering and capitalise on opportunities to service clients in both countries through a single integrated approach.”

Jaywing reported revenue of £35.9m (AUD$63m) and gross profits of £31.8m in its full-year to 12 July 2016.

The company also struck a partnership with UK-based university, Imperial College London, 12 months ago around improving the use of emotional and neurological data for consumer insight. Specifically, the three-year program see Jaywing working with the College’s Data Science Institute (DSI) to measure, understand and predict people’s emotional response to marketing stimuli, an approach that has been adopted into its creative methodology.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

E-mail automation is a wonderful thing, especially for digital marketing. It's interesting to see how these tools are becoming more and m...

Claudia Evans

How email marketing automation is helping this Aussie electrical wholesaler enter the digital age

Read more

Machine learning represents the future for digital marketing. I'm glad that there are strides being made in this direction and that even ...

Claudia Evans

Looker eyes benefits of machine learning to connect with customers

Read more

I read you post full. It's really good .

Yusuf

Salesforce ups the Marketing Cloud ante with Datorama acquisition

Read more

Promotion is difficult. You should be able to do it. Sometimes it turns out bad, and when you turn to professionals, it turns out well - ...

Jordan Samuil

Village Roadshow partners with Lion for pourage rights and promotional partnership

Read more

This is very good news for Australian SMEs as ActiveCampaign is an very powerful marketing automation / email marketing tool that costs a...

Lawrence

SMB marketing automation provider sets up Asia Pac HQ in Sydney

Read more

Latest Podcast

More podcasts

Sign in