Jaywing sets sights on Australian growth with digital and data-driven agency model

UK listed digital media agency combines two acquisitions and expands operations in Australia

UK data science marketing company, Jaywing, has officially set up shop in Australia off the back of its acquisition of Digital Massive last year.

The listed company, which focuses on digital and data-driven advertising, has 700 employees worldwide, 10 per cent of which it claims are “heavy hitting data scientists”. The group has made two key acquisitions in recent years to expand its operations: UK search agency, Epiphany Solutions, in 2014, and Australian digital media agency, Digital Massive, in July 2016.

Core services on offer include search engine optimisation, pay per click advertising, programmatic display advertising, analytics, conversions rate optimisation, design and Web development.

Local brand clients range from Tatts to Century 21, Compos and Wedgwood. Internationally, the list also includes Pepsi, Doritos, Toyota and Castrol.

Jaywing CEO for UK and Australia, Rob Shaw, said the company has expanded its client list, team, services capability, launched a new website and moved to larger premises since the acquisition last year. Jaywing has also brought on two joint managing directors to oversee the business: Chris Pittham and Tom Geekie.

“The performance of our core offer in Australia continues to be strong and the time is right for us to broaden it to more closely reflect the breadth of our UK services,” Shaw said. “It will allow us to expand our digital marketing and data offering and capitalise on opportunities to service clients in both countries through a single integrated approach.”

Jaywing reported revenue of £35.9m (AUD$63m) and gross profits of £31.8m in its full-year to 12 July 2016.

The company also struck a partnership with UK-based university, Imperial College London, 12 months ago around improving the use of emotional and neurological data for consumer insight. Specifically, the three-year program see Jaywing working with the College’s Data Science Institute (DSI) to measure, understand and predict people’s emotional response to marketing stimuli, an approach that has been adopted into its creative methodology.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

To DMP or not to DMP?

There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?

Ben Willee and Richard Taylor

Spinach Advertising

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

It is really inspiring to see that medial psychology & machines are going hand in hand to innovate new things and even are improving ...

CBT Professionals

How psychology is shaping better machine learning

Read more

Anything is achievable when you talk the talk .. good luck

Mo Al Hooti

Data Creative crowns Matt Bates as new CMO

Read more

Great hire and good luck Andrew. I am sure you'll do a fabulous jobRob

Rob

Amaysim marketing and commercial chief joins property tech investment startup

Read more

I need to be reborn before i can grow up & become a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

I hope The Block, will continue for many many more seasons.When i die, & grow up, I want yo come back as a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

Latest Podcast

More podcasts

Sign in