Jaywing sets sights on Australian growth with digital and data-driven agency model

UK listed digital media agency combines two acquisitions and expands operations in Australia

UK data science marketing company, Jaywing, has officially set up shop in Australia off the back of its acquisition of Digital Massive last year.

The listed company, which focuses on digital and data-driven advertising, has 700 employees worldwide, 10 per cent of which it claims are “heavy hitting data scientists”. The group has made two key acquisitions in recent years to expand its operations: UK search agency, Epiphany Solutions, in 2014, and Australian digital media agency, Digital Massive, in July 2016.

Core services on offer include search engine optimisation, pay per click advertising, programmatic display advertising, analytics, conversions rate optimisation, design and Web development.

Local brand clients range from Tatts to Century 21, Compos and Wedgwood. Internationally, the list also includes Pepsi, Doritos, Toyota and Castrol.

Jaywing CEO for UK and Australia, Rob Shaw, said the company has expanded its client list, team, services capability, launched a new website and moved to larger premises since the acquisition last year. Jaywing has also brought on two joint managing directors to oversee the business: Chris Pittham and Tom Geekie.

“The performance of our core offer in Australia continues to be strong and the time is right for us to broaden it to more closely reflect the breadth of our UK services,” Shaw said. “It will allow us to expand our digital marketing and data offering and capitalise on opportunities to service clients in both countries through a single integrated approach.”

Jaywing reported revenue of £35.9m (AUD$63m) and gross profits of £31.8m in its full-year to 12 July 2016.

The company also struck a partnership with UK-based university, Imperial College London, 12 months ago around improving the use of emotional and neurological data for consumer insight. Specifically, the three-year program see Jaywing working with the College’s Data Science Institute (DSI) to measure, understand and predict people’s emotional response to marketing stimuli, an approach that has been adopted into its creative methodology.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

This journey would identify all your future life aspects!

Maryann Humphrey

Open Colleges: one-to-one journeys is the goal

Read more

It's a pretty good idea. I think this integration is useful. Don't you agree?

Misty Stoll

Officeworks hops on voice interface bandwagon with Google Assistant integration

Read more

ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.

DragoCubed

Optus goes for education with 5G network campaign

Read more

Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

This is a unique experience! Will be interesting to talk to their managers.

Joyce Harris

​How Krispy Kreme revitalised its brand in a saturated market

Read more

Latest Podcast

More podcasts

Sign in