Jaywing sets sights on Australian growth with digital and data-driven agency model

UK listed digital media agency combines two acquisitions and expands operations in Australia

UK data science marketing company, Jaywing, has officially set up shop in Australia off the back of its acquisition of Digital Massive last year.

The listed company, which focuses on digital and data-driven advertising, has 700 employees worldwide, 10 per cent of which it claims are “heavy hitting data scientists”. The group has made two key acquisitions in recent years to expand its operations: UK search agency, Epiphany Solutions, in 2014, and Australian digital media agency, Digital Massive, in July 2016.

Core services on offer include search engine optimisation, pay per click advertising, programmatic display advertising, analytics, conversions rate optimisation, design and Web development.

Local brand clients range from Tatts to Century 21, Compos and Wedgwood. Internationally, the list also includes Pepsi, Doritos, Toyota and Castrol.

Jaywing CEO for UK and Australia, Rob Shaw, said the company has expanded its client list, team, services capability, launched a new website and moved to larger premises since the acquisition last year. Jaywing has also brought on two joint managing directors to oversee the business: Chris Pittham and Tom Geekie.

“The performance of our core offer in Australia continues to be strong and the time is right for us to broaden it to more closely reflect the breadth of our UK services,” Shaw said. “It will allow us to expand our digital marketing and data offering and capitalise on opportunities to service clients in both countries through a single integrated approach.”

Jaywing reported revenue of £35.9m (AUD$63m) and gross profits of £31.8m in its full-year to 12 July 2016.

The company also struck a partnership with UK-based university, Imperial College London, 12 months ago around improving the use of emotional and neurological data for consumer insight. Specifically, the three-year program see Jaywing working with the College’s Data Science Institute (DSI) to measure, understand and predict people’s emotional response to marketing stimuli, an approach that has been adopted into its creative methodology.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Using artificial intelligence to surprise your customers

​We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.

Katja Forbes

Founder and chief, sfyte

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

What a great article. Thanks for sharing. Today Digital Marketing is the basic need for a business to survive. As online presence is very...

Ecomsolver Private Limited

Want to master digital transformation? Stop thinking about your own problems

Read more

Feeling grateful that customer led digital transformation could improve business and generate more business growth. Many companies are no...

Lilly Lawrence

How a customer-led digital transformation has helped this CMO generate $6m in incremental business

Read more

If a business games me happy than there is a higher chance I will go to them.

Martinez

The Iconic: becoming customer-focussed transformed our business

Read more

That’s a great example of surprising AR ad that went viral because it was first of its kind. Probably a similar effect to some scale can ...

Natasha Kvitka

Using artificial intelligence to surprise your customers

Read more

Hey there! it is a really meaningful post. I too have written a few similar articles about SEM, SEO, Social Media, Digital Marketing Tren...

Rohit

Digital advertising continues to dominate marketing budgets

Read more

Latest Podcast

More podcasts

Sign in