Virgin’s Frequent Flyer program division has appointed the former American Express VP of consumer acquisition and product development as its new chief marketing officer.
In his new role at Velocity, Dean Chadwick will be responsible for leading a team of marketing, program design and digital staff focused on delivering the airline’s customer loyalty marketing campaigns across multiple channels. He reports to Velocity CEO, Karl Schuster and commenced the newly created role on 12 December.
Chadwick has spent the last 23 years working for American Express across a variety of marketing and customer experience roles. His most recent position was VP and general manager of consumer acquisition, product development, marketing and chief digital officer of A/NZ.
In a statement, Schuster highlighted Chadwick’s track record in delivering profitable growth and digital transformation as key reasons for his appointment.
“As we continue to grow the business and provide a winning member experience, Dean’s wealth of knowledge in this field will be invaluable to our team and our business,” he said.
Chadwick said he believed the Velocity program to be the best in Australia and one that has experienced strong growth over the past 10 years.
“I am particularly excited about developing the Velocity brand, especially in the digital space,” he said.
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.