Virgin Velocity program gets its first CMO

Former American Express loyalty and consumer products chief joins airline's customer loyalty program division

Dean Chadwick
Dean Chadwick

Virgin’s Frequent Flyer program division has appointed the former American Express VP of consumer acquisition and product development as its new chief marketing officer.

In his new role at Velocity, Dean Chadwick will be responsible for leading a team of marketing, program design and digital staff focused on delivering the airline’s customer loyalty marketing campaigns across multiple channels. He reports to Velocity CEO, Karl Schuster and commenced the newly created role on 12 December.

Chadwick has spent the last 23 years working for American Express across a variety of marketing and customer experience roles. His most recent position was VP and general manager of consumer acquisition, product development, marketing and chief digital officer of A/NZ.

Key achievement during this time include issuing Apple Pay in Australia, as well as the Amex Offers digital loyalty program. He was also a regular speaker on the use of data in driving better customer experiences and engagement.

In a statement, Schuster highlighted Chadwick’s track record in delivering profitable growth and digital transformation as key reasons for his appointment.

“As we continue to grow the business and provide a winning member experience, Dean’s wealth of knowledge in this field will be invaluable to our team and our business,” he said.

Chadwick said he believed the Velocity program to be the best in Australia and one that has experienced strong growth over the past 10 years.

“I am particularly excited about developing the Velocity brand, especially in the digital space,” he said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:+google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRdsfjhsd jfhskjdhfjsdhfkjhsfdjksdf...

Julia Suzi

Isentia takes reputation analysis mainstream

Read more

Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRsdfhsdkj fhksjdhf djfheowiruoiuweoirer...

Julia Suzi

5 fascinating facts about the CMO50 2019

Read more

Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRtkjrh kjewhrjhwejrhweoioruoiurew...

Julia Suzi

How Aquila is rebranding for the casual bloke

Read more

Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRdsfksdjf lkjsdlfjksdf

Julia Suzi

First pics: CMO50 2019 dinner - Slideshow - CMO Australia

Read more

https://www.google.com/sear...

Julia Suzi

CBA, NAB, Telstra sign on for AI ethics principles trial

Read more

Latest Podcast

More podcasts

Sign in