Channel Nine's content now streamed digitally on 9Now

Nine Entertainment Co announced its new streaming and video on demand product is now live

Australia's Nine Entertainment Co has taken the wrappers off its new streaming and video on-demand product, 9Now.

The service offers Australians access to all of Channel Nine’s live and on-demand content anywhere, anytime and across all devices. Other linear channels on the Nine platform, including 9Gem, 9Go and 9Life, will also be available to stream in coming months.

“Partnering up with global networks and suppliers to provide world-class technology, together with Nine’s premium content, has ensured that 9Now will deliver our premium content to the fingertips of all Australians in a seamless and simple experience,” said Nine Entertainment Co's chief digital and marketing officer, Alex Parsons.

“Users will have access to our content in HD, which is also unprecedented in Australia, and we will be continuing to rapidly innovate the way we distribute our content and connect with our consumers.”

Users will be asked to login once, using a Facebook login or an email and password, to enable the 9Now service to deliver relevant content, news and special offers, as well as user benefits such as being able to resume play on any video content across any device or platform.

Nine’s managing director of programming and production, Andrew Backwell, said he was looking forward to tracking the network’s audience across their different devices and giving them more of what they want in 2016.

“9Now gives us the platform, the distribution and the analytics to reach and understand our audience even more than we do today,” he said. “It’s been a great collaborative effort across the Nine business to launch 9Now and we all look forward to our audience live streaming and catching up on our great content.”

9Now has launched on Web, IOS, Android and HBBTV, with other connected services to follow, including Telstra TV, Apple TV, Chromecast, Sony, Samsung, LG, PlayStation, Xbox and Fetch TV.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why defining brand strategy is vital to capitalising on quick wins

Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.

Troy McKinnna

Co-founder, Agents of Spring, Calm & Stormy

3 ways to leverage the talents of your team to avoid disruption

​According to the World Economic Forum in its most recent The Future of Jobs report, the most important skills for the future are not technical, task-oriented skills, but higher-order skills such as creativity, social influence, active learning, and analytical thinking.

Gihan Perera

Futurist, leadership consultant

CMOs, it’s time to stop squandering customer attention

Businesses continue to highly value the attention they buy through paid media, yet at the same time, many continue to disregard and under-value opportunities to connect with customers using their owned media.

Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...

Clyde Griffith

Forget customer experience, human experience is marketing's next frontier

Read more

Great tips for tops skills need to develop and stay competitive

Nick

The top skills needed to stay competitive in a rapidly changing workforce

Read more

The popularity of loyalty programs is diminishing, though I'd say it is because customers are savvy enough to recognise when a loyalty pr...

Heather

It’s time for marketers to rethink their approach to ‘loyalty’

Read more

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in