​Vodafone reveals new Qantas partnership

The telecommunications giant announces its latest plans to boost customer loyalty and engagement through a new customer loyalty offering

Vodafone has struck a partnership with Qantas as part of its latest strategic moves to boost customer loyalty and engagement.

The Qantas and Vodafone partnership will see the companies work together to deliver new ways to reward customers. Qantas Frequent Flyers can now earn up to 15,000 Qantas Points by connecting, renewing or upgrading online to a new 24-month Qantas Red plan with Vodafone.

Businesses that are members of Aquire, Qantas’s business rewards program, are also able to earn Aquire Points when signing up to Qantas Business Red plans with Vodafone.

Vodafone director of sales, Ben McIntosh, said the company’s partnership with Qantas allows Vodafone customers to gain more value from their mobile phone plans.

“Vodafone is determined to ensure our plans offer the best value and the inclusions that matter most to customers,” he said. “The opportunity to earn Qantas Points, which can be redeemed on travel, shopping and a host of other exciting offerings, gives consumers another reason to choose Vodafone and rewards our existing customers for their loyalty.”

Qantas loyalty CEO, Lesley Grant, said the new partnership demonstrates a commitment to helping members reach rewards more quickly by providing them with more opportunities to earn Qantas Points for everyday use.

“In a competitive market, being able to reward customers for choosing their product or service and remaining loyal to their brand is an attractive proposition,” she said in a statement.

Qantas and Vodafone are also partnering on a prepaid SIM offer, as well as smartphone plus SIM package, for international customers travelling to Australia on board eligible Qantas international flights. Qantas Frequent Flyer members will be able to redeem Qantas Points for Vodafone products available through the Qantas Store.

The partnership announcement came at the same time Vodafone announced Red customers who travel to New Zealand and who would previously have paid a flat $5 roaming fee per day can now access these services free of charge until 1 December 2016.

Vodafone Red customers also continue to enjoy $5 Roaming when travelling overseas to more than 50 selected countries, meaning they can use their plan inclusions for just $5 extra per day.

According to Vodafone’s CMO, Loo Fun Chee, the company’s latest roaming initiative demonstrates its commitment to giving Australians a fair go when they travel.

“Two years ago, we took the industry’s first steps to help end widespread confusion and bill shock surrounding international roaming with the introduction of a new standard: $5 Roaming,” she said. “Today, we’re taking another big leap forward to change the industry because we believe that roaming matters.”

While Vodafone’s competitors took notice of the flat rate roaming offer, Chee claimed many alternative plans are fraught with complications and hidden catches with subsequent high costs.

“When you think that today close to 70 per cent of our network traffic is video, and no one sees that slowing down, the fact that some of our competitors are imposing daily data usage caps, and charging data overage up to 50 times more than their normal domestic rate when their customers roam, you have to wonder how serious they are about changing things,” she said.

According to Vodafone, $5 Roaming has been used more than three million times and customers have used 462 million megabytes of data while roaming since the start of 2014.

Chee said the company’s plan to deliver simple products and greater transparency is a sustainable strategy.

“We’ve proven that if you have the right products that are easy for people to use and, most importantly, you charge a fair price, people will use them, and they will love them,” she concluded.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Thanks for nice information regarding Account-based Marketing. PRO IT MELBOURNE is best SEO Agency in Melbourne have a team of profession...

PRO IT MELBOURNE

Cultivating engaging content in Account-based Marketing (ABM)

Read more

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in