The online booking platform releases a free new online tool pairing traveler’s new year resolutions to destination and hotel ideas
Online booking platform, Booking.com, has launched a free online customer engagement tool 'Resolution Translator', which pairs a traveller’s New Year’s resolutions to destination and hotel ideas.
Designed in conjunction with advertising agency, Weiden+Kennedy Amsterdam, the ‘Resolution Translator' helps customers discover new destinations to help people kickstart their New Year's resolutions. The new engagement tool is part of Booking.com's ‘Best 2016 Ever’ campaign that encourages people to turn their most likely doomed plans for the future into real reservations.
Visitors to the Resolution Translator are first prompted to enter their resolution. The tool then serves up a unique translated resolution that combines bettering one’s self with travel ideas. The personalised result is then sharable across the users' social channels.
Additionally, any destination relevant to the revamped resolution is also instantly accessible to inspire the user to commit to their resolution and unlock their 2016 travel greatness.
For example, if a user enters "eat healthy" as their resolution, the 'Resolution Translator' may suggest eating fresh and local in a hotel in Marrakech, and will direct the user to Booking.com's Destination Finder where they will have a chance to explore their recommended trip. Users can search the same resolution multiple times with different recommended trips appearing each time.
“Knowing that the New Year is always a time when people set resolutions of all types-with many inherently linked to travel - we wanted to create something to help people uncover the coolest places to visit and help them make their resolutions a success," Booking.com’s chief marketing officer, Pepijn Rijvers, said.
“At Booking.com, we want to go beyond the ordinary and our Resolution Translator is just one way in which we are leveraging the power of technology to help people experience the world.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.
The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.
When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.
How much of customer experience is having the foresight to know what those individuals might like, versus asking them? In Episode 5 of this new podcast series, BrandHook MD, Pip Stocks, talks with Tammy Marshall about the importance of asking your customers questions, how consistency plays a role in engagement, but how the unexpected adds extra value.
We all know that digital marketing in order to promote a brand, products and services is by the use of electronic media. The evolution of...
Helaina Berry
Predictions: 17 digital marketing trends for 2017
Interesting insight, well explained and the examples are just apt.Thanks for sharing!
FreshMindIdeas
The politics of branding - Brand science - CMO Australia
When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...
Paulina Cameron
ADMA launches education program to tackle viewability, ad fraud and brand safety
Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...
gary packer
Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making
Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...
Tom
3 ways customer data can increase online sales conversion