The online booking platform releases a free new online tool pairing traveler’s new year resolutions to destination and hotel ideas
Online booking platform, Booking.com, has launched a free online customer engagement tool 'Resolution Translator', which pairs a traveller’s New Year’s resolutions to destination and hotel ideas.
Designed in conjunction with advertising agency, Weiden+Kennedy Amsterdam, the ‘Resolution Translator' helps customers discover new destinations to help people kickstart their New Year's resolutions. The new engagement tool is part of Booking.com's ‘Best 2016 Ever’ campaign that encourages people to turn their most likely doomed plans for the future into real reservations.
Visitors to the Resolution Translator are first prompted to enter their resolution. The tool then serves up a unique translated resolution that combines bettering one’s self with travel ideas. The personalised result is then sharable across the users' social channels.
Additionally, any destination relevant to the revamped resolution is also instantly accessible to inspire the user to commit to their resolution and unlock their 2016 travel greatness.
For example, if a user enters "eat healthy" as their resolution, the 'Resolution Translator' may suggest eating fresh and local in a hotel in Marrakech, and will direct the user to Booking.com's Destination Finder where they will have a chance to explore their recommended trip. Users can search the same resolution multiple times with different recommended trips appearing each time.
“Knowing that the New Year is always a time when people set resolutions of all types-with many inherently linked to travel - we wanted to create something to help people uncover the coolest places to visit and help them make their resolutions a success," Booking.com’s chief marketing officer, Pepijn Rijvers, said.
“At Booking.com, we want to go beyond the ordinary and our Resolution Translator is just one way in which we are leveraging the power of technology to help people experience the world.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
Leaning into brand building is a key way IAG's NRMA and CGU businesses are getting through the COVID-19 pandemic, chief marketing officer, Brent Smart, says.
For a while now, I have been following a fabulous design strategy and research colleague, Tatiana Toutikian, a speculative designer. This is someone specialising in calling out near future phenomena, what the various aspects of our future will be, and how the design we create will support it.
Online identity is a hot topic as more consumers are waking up to how their data is being used. So what does the marketing industry need to do to avoid a complete loss of public trust, in instances such as the COVID-19 tracing app?
CMOs are looking to ensure investment decisions in marketing initiatives are good value for money. Yet they are frustrated in understanding the value of product placements within this mix for a very simple reason: Product placements are broadly defined and as a result, mean very different things to different people.
University of Adelaide Business School and University of South Australia
Great piece Katja. It will be fascinating to see how the shift in people's perception of value will affect design, products and services ...
Paul Scott
How to design for a speculative future - Customer Design - CMO Australia
Google collects as much data as it can about you. It would be foolish to believe Google cares about your privacy. I did cut off Google fr...
Phil Davis
ACCC launches fresh legal challenge against Google's consumer data practices for advertising
“This new logo has been noticed and it replaces a logo no one really knew existed so I’d say it’s abided by the ‘rule’ of brand equity - ...
Lawrence
Brand Australia misses the mark
IMHO a logo that needs to be explained really doesn't achieve it's purpose.I admit coming to the debate a little late, but has anyone els...
JV_at_lAttitude_in_Cairns
Brand Australia misses the mark
Hi everyone! Hope you are doing well. I just came across your website and I have to say that your work is really appreciative. Your conte...
Rochie Grey
Will 3D printing be good for retail?