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CMO50 #26-50: David McNeil, Campbell Arnott's

  • Name David McNeil
  • Title Chief marketing officer
  • Company Campbell Arnott's
  • Commenced role November 2013
  • Reporting Line President, APAC
  • Member of the Executive Team Yes
  • Marketing Function 40 staff, 8 direct reports
  • Brand Post

    The CMO50 series: Lisa Ronson, Tourism Australia

    David McNeil's strategic ambition for the CMO function is about growth.

    “I’m looking to grow our people,
    brands and markets in such a manner that we are unequivocally on our way to
    becoming the best foods marketing company in Asia-Pacific,” he said.

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