CMO50

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CMO50 #26-50: David McNeil, Campbell Arnott's

  • Name David McNeil
  • Title Chief marketing officer
  • Company Campbell Arnott's
  • Commenced role November 2013
  • Reporting Line President, APAC
  • Member of the Executive Team Yes
  • Marketing Function 40 staff, 8 direct reports
  • Brand Post

    Digital Foundations Essential for Optimal Customer Engagement

    David McNeil's strategic ambition for the CMO function is about growth.

    “I’m looking to grow our people,
    brands and markets in such a manner that we are unequivocally on our way to
    becoming the best foods marketing company in Asia-Pacific,” he said.

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