Mobile services provider hopes to raise $207.4m with its initial public offering
ADMA CEO, Jodie Sangster, has joined the board of directors at mobile service provider, amaysim, as part of a raft of executive changes being made as the company prepares for its initial public offering.
Sangster is one of two new independent non-executive directors to join the board, alongside Maria Martin, a 30-year veteran of accounting and business advisory services, risk and general management. Martin’s previous experience includes 15 years as a partner at PricewaterhouseCoopers.
Sangster joined ADMA as its CEO in July 2011 and relocated from the Direct Marketing Association in New York, where she was senior VP of education and global development. Her resume also includes work with the UK Direct Marketing Association across UK and European regulatory affairs, as well as a chief privacy and compliance officer at Acxiom.
Amaysim has also confirmed current chairman of SG Fleet and former CEO of Metcash, Andrew Reitzer, as non-executive chairman, while company CEO and MD, Julian Orign, has been appointed executive director.
Amaysim co-founder and chairman, Peter O’Connell, has also switched to a non-executive director’s role.
“I’m delighted to welcome Andrew, Jodie, Maria and Julian to the amaysim board,” said O’Connell. “They bring collective outstanding experience across telecommunication, retail, whole, marketing, technology and finance services sectors.
Co-founder and director, Rolf Hansen, added amaysim’s strong and dynamic culture has been key to its success to date.
“We’re excited that each of the new directors brings deep knowledge to enhance our capability to keep challenging norms, finding better solutions and championing innovation,” he said.
CMO Interview: How amaysim built its customer credentials as a challenger brand
The board were announced at the same time as amaysim lodged its IPO with ASIC on 23 June. The company is looking to raise $207 million based on a share price of $1.80, giving it a value of $298.4m and a share market capitalisation on listing of $317.1m. Its founders will retain a stake in the company.
Amaysim opened its doors in 2010 and has become one of Australia’s fastest-growing mobile service providers, chalking up a 93.2 per cent compound subscriber growth average for the past four years. Its service offering is based on the Optus 4G Plus network.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.
Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.
As a Marketer, the ‘Scotty from Marketing’ meme troubles me.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
It's a pretty interesting article to read. I will learn more about this company later.
Dan Bullock
40 staff and 1000 contracts affected as foodora closes its Australian operations
If you think it can benefit both consumer and seller then it would be great
Simon Bird
Why Ford is counting on the Internet of Things to drive customer engagement
It's a good idea. Customers really should control their data. Now I understand why it's important.
Elvin Huntsberry
Salesforce CMO: Modern marketers have an obligation to give customers control of their data
Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...
Nickwood
Instagram loses the like in Australia; industry reacts positively
I tried www.analisa.io to see my Instagram Insight
Dina Rahmawati
7 marketing technology predictions for 2016