Sangster joins amaysim board as mobile company lodges IPO

Mobile services provider hopes to raise $207.4m with its initial public offering

ADMA CEO, Jodie Sangster, has joined the board of directors at mobile service provider, amaysim, as part of a raft of executive changes being made as the company prepares for its initial public offering.

Sangster is one of two new independent non-executive directors to join the board, alongside Maria Martin, a 30-year veteran of accounting and business advisory services, risk and general management. Martin’s previous experience includes 15 years as a partner at PricewaterhouseCoopers.

Sangster joined ADMA as its CEO in July 2011 and relocated from the Direct Marketing Association in New York, where she was senior VP of education and global development. Her resume also includes work with the UK Direct Marketing Association across UK and European regulatory affairs, as well as a chief privacy and compliance officer at Acxiom.

Amaysim has also confirmed current chairman of SG Fleet and former CEO of Metcash, Andrew Reitzer, as non-executive chairman, while company CEO and MD, Julian Orign, has been appointed executive director.

Amaysim co-founder and chairman, Peter O’Connell, has also switched to a non-executive director’s role.

“I’m delighted to welcome Andrew, Jodie, Maria and Julian to the amaysim board,” said O’Connell. “They bring collective outstanding experience across telecommunication, retail, whole, marketing, technology and finance services sectors.

Co-founder and director, Rolf Hansen, added amaysim’s strong and dynamic culture has been key to its success to date.

“We’re excited that each of the new directors brings deep knowledge to enhance our capability to keep challenging norms, finding better solutions and championing innovation,” he said.

CMO Interview: How amaysim built its customer credentials as a challenger brand

The board were announced at the same time as amaysim lodged its IPO with ASIC on 23 June. The company is looking to raise $207 million based on a share price of $1.80, giving it a value of $298.4m and a share market capitalisation on listing of $317.1m. Its founders will retain a stake in the company.

Amaysim opened its doors in 2010 and has become one of Australia’s fastest-growing mobile service providers, chalking up a 93.2 per cent compound subscriber growth average for the past four years. Its service offering is based on the Optus 4G Plus network.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Putting the ‘human element’ back in marketing

During the recent CMO Momentum conference, Paul Mitchell shared how marketing leaders can create cultures that deliver

Paul Mitchell

Managing director, The Human Enterprise

The rise and rise of voice search

In 1982, an AT&T employee by the name of Plotzke predicted the rise of voice: “In fact, it has been predicted that, by 1990, well over half the communications dollars spent by businesses will be for products and services that include voice technologies.

Michael Jenkins

Founder and director, Shout agency

Is design thinking the answer for the next generation of marketing?

The speed and pace of change will never be slower than we’re experiencing today. So in this era of unprecedented change, how can brands meet soaring consumer expectations, stay relevant and deliver differentiated and connected experiences?

Merryn Olifent

Senior consultant, G2 Innovation

DP Apparel bietet große Auswahl Audi Rennbekleidung in Deutschland zu den besten Angeboten. Das Geschäft bietet auch qualitativ hochwerti...

DP apparel

Audi Australia gets a new CMO

Read more

this is a really great news

Vincent Mouton

Mobile-first banking startup showcases fresh brand identity

Read more

Prozac is the brand name of fluoxetine, a prescription drug used to treat depression obsessive-compulsive disorder, and panic disorder. B...

jenson smith

CMO's top 8 martech stories for the week - 19 July 2018

Read more

I have been suffering from (HERPES) disease for the last two years and had constant pain, especially in my knees. During the first year, ...

Steven Kizzy

KPMG Australia appoints ex-Publicis leader as head of brand strategy

Read more

When they say they had to much focus on traditional media, this is code for very bad creative, and very bad category strategy, Clearly th...

Rob

iSelect outlines new approach to arrest ineffective marketing as its reports full-year results

Read more

Latest Podcast

More podcasts

Sign in