Ben Tatton-Brown joins BlisMedia as new CMO

Ad-tech serial entrepreneur and Amobee co-founder joins the ad tech and big data company to lead global strategy and marketing activities

BlisMedia's new CMO Ben Tatton-Brown
BlisMedia's new CMO Ben Tatton-Brown

Advertising tech and big data company, Blismedia, has appointed Amobee’s co-founder, Ben Tatton-Brown, as its new CMO.

A serial entrepreneur with 20 years digital advertising experience, Tatton-Brown co-founded Amobee, an industry-leading mobile ad-tech business, which was acquired by SingTel in 2012. He joins Blis from Xaxis, the programmatic business of WPP, where he was managing director of performance for EMEA.

Blismedia said Tatton-Brown will play an integral role as the company continues to grow both its global footprint and client base.

“I’m delighted to join this vibrant and dynamic company at such an exciting stage of its development,” Tatton-Brown said. “The team has already built an incredible business with global scale. There is growing demand to harness location data and contextual insights for digital advertisers, and this is driving real innovation across the industry. I’m really looking forward to the journey ahead.”

Having worked with Tatton-Brown before, Blis president, Harry Dewhirst, said he knows the new CMO’s contribution will be significant.

“I know that Ben will contribute to building a strategy and marketing structure that is equal to our world-class technology,” Dewhirst said. “I’m really looking forward to working with him again.”

Tatton-Brown will be based in Blis’ headquarters in central London.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia

The great unlearning: How brands can assist with the adoption of voice

Mainstream adoption of voice technology will be all about what consumers are learning not to do.

Ash Mustchin

Director, digital and experiences, Principals

Why getting intimate is key to creating a great customer experience

According to CMO’s State of the CMO 2017 research, 83 per cent of CMOs believe customer experience to be central to their role. An interesting stat considering few of us experience great brand experiences.

Pip Stocks

CEO and founder, BrandHook

It is indeed great and nice article, but I think the virtual reality, user-generated contents and the Chat bots will dominate the digital...

Almesh

Predictions: 8 digital marketing trends for 2018

Read more

Amazing work Nadia. I believe chatbots still have ways to go and are still in Generation 1, the exciting future of transactional and conv...

Giridhar Prathap Reddy

Climate Council pitches at youth engagement with chatbot debut

Read more

This is a great read. Chatbots are going to be the face of customers. Every sector is investing time and money in designing intelligent b...

Giridhar Prathap Reddy

From tacos to HR, chatbots make it personal

Read more

Very interesting article about chatbots. Chatbots are growing day by day and emerging winners in all the industries including Healthcare....

Giridhar Prathap Reddy

​Chatbots, messaging and refining the art of mobile commerce

Read more

'to lesson screen time'LOL someone needs a lesson on how to lessen typos.

Andrew Ward

Golden Circles invests in content play to drive brand purpose

Read more

Latest Podcast

More podcasts

Sign in