Walt Disney Company gets a new CMO

Entertainment company appoints former Carat strategic chief as its new chief marketing officer

Gavin Ashcroft
Gavin Ashcroft

The Walt Disney Company has appointed Carat’s chief strategy officer, as its new CMO.

Gavin Ashcroft takes up the reins following Kylie Watson-Wheeler’s promotion to oversee the company’s combined licensing and retail sales teams as general manager in February.

In a statement, Walt Disney Company said Ashcroft will focus on integrated marketing and franchise planning, media strategy, partnerships and social media across Australia and New Zealand. He reports directly to the MD.

Ashton was most recently chief strategy officer at Carat for A/NZ, and also worked as general manager and group business director at Carat Melbourne, along with a stint at Carat UK.

He takes up the CMO’s post from 3 August and will be based in Melbourne.

“Disney’s marketing business is at the core of everything we do: It helps nurture and grow the powerful connection between our stories and franchises and our consumers,” said the company’s managing director for A/NZ, Catherine Powell.

“I am thrilled to have Gavin lead our marketing team as we look to drive integrated partnerships and create leading engagement experiences with fans across multiple platforms.”

Carat’s CEO, Simon Ryan, also wished Ashcroft the best as he switches to a client-side position.

“Gavin is a great person and has been a solid member of the Carat team for over a decade. Disney is a long and trusted partner of Carat’s and it is a fantastic opportunity for Gavin to join the Disney team, follow his passion and he does so with our best wishes,” he said.

Watson-Wheeler took up the CMO’s role in September 2013 after nearly 10 years with Walt Disney Company in various roles including publishing, licensing, and consumer sales. She was appointed general manager of the combined licensing and retail teams in February.

At the same time, the company confirmed Jo Bladen as its new general manager of studios for A/NZ. She was previously marketing director for Walt Disney Home Entertainment in the UK and as European media director, before moving to Australia in 2011 to serve as marketing director for Walt Disney Studios in ANZ.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Can marketers trust agencies again?

Unless you’ve been marketing under a rock, you’ll probably have questioned whether your media agencies are offering you transparency.

Nic Halley

Founder and managing director, Mindbox

Nice post Brad! very useful information. The retail stores are really mean for every brand I am agree with you. Now Online Service Market...

Srialto

The rise of online retail marketplaces and what they mean for brands

Read more

Minor correct Nadia, just wanted to clarify that the "Marketo consultants" that did this work, were actually Hoosh consultants

Fab Capodicasa

What it's taking for Edible Blooms to grow a stronger personalisation strategy

Read more

Im not surprise though, been in the industry for couple of years and I feel and see it with my tow eyes how eCommerce platforms innovated...

Jason Smith

Australia Post earmarks $20m for Australian ecommerce innovation investment

Read more

For marketers that are "going Agile" I recommend using Ravetree. It's a really powerful suite of tools for Agile project management, reso...

Janice Morgan

7 ways to run your marketing department like a software startup

Read more

Over the years very part of our lives has become technological. That’s why I am not surprised to see that Australian home loans are going...

GreatDayTo

Why Aussie Home Loans is embracing digital transformation

Read more

Latest Podcast

More podcasts

Sign in