Walt Disney Company gets a new CMO

Entertainment company appoints former Carat strategic chief as its new chief marketing officer

Gavin Ashcroft
Gavin Ashcroft

The Walt Disney Company has appointed Carat’s chief strategy officer, as its new CMO.

Gavin Ashcroft takes up the reins following Kylie Watson-Wheeler’s promotion to oversee the company’s combined licensing and retail sales teams as general manager in February.

In a statement, Walt Disney Company said Ashcroft will focus on integrated marketing and franchise planning, media strategy, partnerships and social media across Australia and New Zealand. He reports directly to the MD.

Ashton was most recently chief strategy officer at Carat for A/NZ, and also worked as general manager and group business director at Carat Melbourne, along with a stint at Carat UK.

He takes up the CMO’s post from 3 August and will be based in Melbourne.

“Disney’s marketing business is at the core of everything we do: It helps nurture and grow the powerful connection between our stories and franchises and our consumers,” said the company’s managing director for A/NZ, Catherine Powell.

“I am thrilled to have Gavin lead our marketing team as we look to drive integrated partnerships and create leading engagement experiences with fans across multiple platforms.”

Carat’s CEO, Simon Ryan, also wished Ashcroft the best as he switches to a client-side position.

“Gavin is a great person and has been a solid member of the Carat team for over a decade. Disney is a long and trusted partner of Carat’s and it is a fantastic opportunity for Gavin to join the Disney team, follow his passion and he does so with our best wishes,” he said.

Watson-Wheeler took up the CMO’s role in September 2013 after nearly 10 years with Walt Disney Company in various roles including publishing, licensing, and consumer sales. She was appointed general manager of the combined licensing and retail teams in February.

At the same time, the company confirmed Jo Bladen as its new general manager of studios for A/NZ. She was previously marketing director for Walt Disney Home Entertainment in the UK and as European media director, before moving to Australia in 2011 to serve as marketing director for Walt Disney Studios in ANZ.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

I had the same vision about change from CX terminology to HX. Even with almost the same title: 'Forget customer experience...' https://ww...

Ekaterina Khramkova

Forget customer experience, human experience is marketing's next frontier

Read more

Thank you, so do I.

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

Hi Harry, thank you for pointing this out I can confidently say both these bottles are in transition away from PET as we continue to impr...

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

I’m confused. He has a giant 2l hard plastic bottle in Coles and his pink bottle is also in plastic??

Harry

Sustainability of message: H2coco founder's commitment to consumers

Read more

Great message from an Aussie company about sustainable business practices, particularly packaging. Wish more businesses would think more ...

Krisy

Sustainability of message: H2coco founder's commitment to consumers

Read more

Latest Podcast

More podcasts

Sign in