Walt Disney Company gets a new CMO

Entertainment company appoints former Carat strategic chief as its new chief marketing officer

Gavin Ashcroft
Gavin Ashcroft

The Walt Disney Company has appointed Carat’s chief strategy officer, as its new CMO.

Gavin Ashcroft takes up the reins following Kylie Watson-Wheeler’s promotion to oversee the company’s combined licensing and retail sales teams as general manager in February.

In a statement, Walt Disney Company said Ashcroft will focus on integrated marketing and franchise planning, media strategy, partnerships and social media across Australia and New Zealand. He reports directly to the MD.

Ashton was most recently chief strategy officer at Carat for A/NZ, and also worked as general manager and group business director at Carat Melbourne, along with a stint at Carat UK.

He takes up the CMO’s post from 3 August and will be based in Melbourne.

“Disney’s marketing business is at the core of everything we do: It helps nurture and grow the powerful connection between our stories and franchises and our consumers,” said the company’s managing director for A/NZ, Catherine Powell.

“I am thrilled to have Gavin lead our marketing team as we look to drive integrated partnerships and create leading engagement experiences with fans across multiple platforms.”

Carat’s CEO, Simon Ryan, also wished Ashcroft the best as he switches to a client-side position.

“Gavin is a great person and has been a solid member of the Carat team for over a decade. Disney is a long and trusted partner of Carat’s and it is a fantastic opportunity for Gavin to join the Disney team, follow his passion and he does so with our best wishes,” he said.

Watson-Wheeler took up the CMO’s role in September 2013 after nearly 10 years with Walt Disney Company in various roles including publishing, licensing, and consumer sales. She was appointed general manager of the combined licensing and retail teams in February.

At the same time, the company confirmed Jo Bladen as its new general manager of studios for A/NZ. She was previously marketing director for Walt Disney Home Entertainment in the UK and as European media director, before moving to Australia in 2011 to serve as marketing director for Walt Disney Studios in ANZ.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Cannes 2018: The Big Not Easy

This year’s Cannes Lions program is packed full of data, robots, algorithms, voice technology, blockchain, virtual reality, artificial intelligence and machine creativity. But I’m just as interested in more subtle trends and insights.

Richard Brett

CEO, opr

CMOs are talking the CX talk, but not yet walking the walk

Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

Whom It May Concern!We pray for God's blessings and happiness in all our lives & business. Welcome To Kenneth Abrighten Financial Hom...

Anita K.Gold

Live webinar from CMO: Creating memorable customer experiences: The who, what and how

Read more

You're suggesting that Taylor Swift is a non-brand because we don't know who she votes for, and then you suggest developing brand stories...

Brian 't Hart

Why Gartner thinks brands are too uptight about strategy

Read more

Indeed this is the great article but i will love to recommend you to read the case study of Walamrt for get the more and more customers. ...

Eva Buttler

5 steps to customer intelligence success

Read more

here is the good news now you can find the all adobe products at walmart .. read this news here at https://creditcardsfair.com/

Yasir Abbas

Adobe: Tech architecture, talent stopping companies making the experience shift

Read more

Google is more like a utility. Does a road have a brand? No. Do we use it daily? Of course! And the idea of Taylor Swift as an unbrand be...

Davy Adams

Why Gartner thinks brands are too uptight about strategy

Read more

Latest Podcast

More podcasts

Sign in