eBay marketing chief Steve Brennen heads up new-look ADMA board

Brennen takes over from Westpac general manager of CRM and digital, Karen Ganschow

From left: Quantium’s Tony David, ADMA’s Jodie Sangster, Westpac’s Karen Ganschow, eBay’s Steve Brennen and Droga5’s Steve Coll
From left: Quantium’s Tony David, ADMA’s Jodie Sangster, Westpac’s Karen Ganschow, eBay’s Steve Brennen and Droga5’s Steve Coll

ADMA has appointed eBay Australia’s senior director of marketing and advertising sales, Steven Brennen, as its latest chairman as part of a new-look board.

Brennen takes over the reins from Westpac general manager of CRM and digital, Karen Ganschow, who will remain on the board for two years as past chair. He has more than 20 years’ experience in the marketing and advertising community and joined eBay in March last year.

Other changes to the board include the departure of Quantium director, Tony Davis, who has spent the past two years as past chair and is retiring after 10 years of service on ADMA’s board.

ADMA has also brought on Droga5 executive creative director, Steve Coll, to the board.

“It’s our aim to ensure the ADMA Board of Directors is fully representative of the growing marketing, media and advertising industry,” said ADMA CEO, Jodie Sangster following the appointment announcement.

“We want to make sure we have experts in fields like data, content, creativity, technology and customer experience at the table. The appointments of Steve Brennen as chair as Steve Coll as a director reflect this mandate, while maintaining the highest standards of governance and leadership.”

Sangster said it was important for boards to have creative leaders at the table. Part of Coll’s chief tasks is to help propel the association’s offering for the creative sector, including introducing a program for copywriting to help train more copywriters in the industry.

Other ADMA initiatives for creative include Creative Fuel, ADMA Creative School and the Young Creative of the Year competition.

“But we need to do more and Steve Coll, with his award-winning experience, will be invaluable in this regard,” Sangster said.

Brennen stepped onto ADMA's board last year. Other new recruits in 2013 included Omnicom Media Group CEO, Leigh Terry; News Corp Australia’s new group marketing director, Damian Eales; and national leader of digital change and digital intelligence at PwC Australia, Jason Juma-Ross.

Pictured (left to right): Quantium’s Tony David, ADMA’s Jodie Sangster, Westpac’s Karen Ganschow, eBay’s Steve Brennen and Droga5’s Steve Coll

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

​Relevance and substance are the keys to marketing’s future

Marketing’s evolution and increased value-add to organisations is making headway in one essential direction: Driving brands to achieve maximum relevance in the heart and minds of customers.

Jean-Luc Ambrosi

Author, marketer

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia

eHarmony should be closed forever for fraud!The success rate of eHarmony is less than 10%.eHarmony is ONLY a 17+ years old obsolete site...


eHarmony: How machine learning is leading to better and longer-lasting love matches

Read more

Krios.io/shop/ ICO relaunch March 14 - April 14 2018. Building a bigger community and more holders will surely move Krios to top exchan...

Mark Dalton

Blockchain pitched as answer to influencer marketing management

Read more

Lok knocks it out the park and predicts the future...“People are starting to understand they own their own data, and this will come to a ...


Data regulation key to marketing innovation

Read more

It needs to come from the top. It's not just about buy-in from the leadership team, leadership should be part of the development process ...

Stephen Houraghan

Why getting intimate is key to creating a great customer experience and optimising customer value

Read more

When was this article posted?


Report Reveals the Channels That Really Influence Consumer Purchase Decisions

Read more

Latest Podcast

More podcasts

Sign in