Brennen takes over from Westpac general manager of CRM and digital, Karen Ganschow
ADMA has appointed eBay Australia’s senior director of marketing and advertising sales, Steven Brennen, as its latest chairman as part of a new-look board.
Brennen takes over the reins from Westpac general manager of CRM and digital, Karen Ganschow, who will remain on the board for two years as past chair. He has more than 20 years’ experience in the marketing and advertising community and joined eBay in March last year.
Other changes to the board include the departure of Quantium director, Tony Davis, who has spent the past two years as past chair and is retiring after 10 years of service on ADMA’s board.
ADMA has also brought on Droga5 executive creative director, Steve Coll, to the board.
“It’s our aim to ensure the ADMA Board of Directors is fully representative of the growing marketing, media and advertising industry,” said ADMA CEO, Jodie Sangster following the appointment announcement.
“We want to make sure we have experts in fields like data, content, creativity, technology and customer experience at the table. The appointments of Steve Brennen as chair as Steve Coll as a director reflect this mandate, while maintaining the highest standards of governance and leadership.”
Sangster said it was important for boards to have creative leaders at the table. Part of Coll’s chief tasks is to help propel the association’s offering for the creative sector, including introducing a program for copywriting to help train more copywriters in the industry.
Other ADMA initiatives for creative include Creative Fuel, ADMA Creative School and the Young Creative of the Year competition.
“But we need to do more and Steve Coll, with his award-winning experience, will be invaluable in this regard,” Sangster said.
Brennen stepped onto ADMA's board last year. Other new recruits in 2013 included Omnicom Media Group CEO, Leigh Terry; News Corp Australia’s new group marketing director, Damian Eales; and national leader of digital change and digital intelligence at PwC Australia, Jason Juma-Ross.
Pictured (left to right): Quantium’s Tony David, ADMA’s Jodie Sangster, Westpac’s Karen Ganschow, eBay’s Steve Brennen and Droga5’s Steve Coll
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
As we enter 2020, the new decade spells infinite possibility in digital and design. Yet ironically, the biggest trend we’re facing has nothing to do to with innovative technology. It is something much more ‘down to earth’: The state of our planet. Or more specifically: Climate change.
Let’s face it, transformation is messy. Every business is different, with a set of specific challenges based on a mixture of external (the market, competitors, regulation) and internal factors (technology, people and process investments over time).
Human Centred Design (HCD) has come a long way in the last decade with many forward-thinking organisations now asking for HCD teams on their projects. It’s increasingly seen as essential to unlocking innovation, driving superior customer experiences and reducing delivery risk.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
I think some of these ideas are great. These tips will help me to improve my system. Thanks!
Henry Reid
9 Ways to Improve Your Company's CRM System
It's a useful info for small businesses owners. We can't live without mobile apps. They are so helpful! It's hard to deny that.
Mae Davis
7 ways small businesses can benefit from mobile apps
Hi Jennifer,Fascinating read about design-led companies!If you would like to learn more, our Design Thinking and Innovation programme mig...
Andrea Foster
How to spot a ‘design-led’ versus ‘design-fed’ company
ABC web-site not easy to use/navigate. Even getting this far in sign-on to ABC My Space was problematic - it was asking for my password,...
Vee.
How the ABC used an online community to help build a movement
Thank you for your feedback, Astha! Always appreciated.
Vanessa Skye Mitchell
5 things marketers should know about data privacy in 2020