Facebook readies a challenge to Google AdSense.
Facebook is testing its advertisements on outside mobile applications, calling it a new way for app developers to monetize their creations.
The trial would pave the way for Facebook to open its own mobile advertising network, which would further boost its growing mobile ad revenue.
"We are running a small test to explore showing Facebook ads in third-party mobile apps," Sriram Krishnan, who works on mobile products for Facebook, wrote on the company's developers blog.
"In this test, we'll be extending Facebook's rich targeting to improve the relevancy of the ads people see, provide even greater reach for Facebook advertisers, and help developers better monetize their apps."
Instead of using an outside ad-serving platform, the social media giant is collaborating directly with a handful of advertisers and publishers, Krishnan added, but didn't name the partners.
RELATED: Facebook ad spend up as marketers favour platform over Twitter
The trial is aimed at helping developers monetize apps more quickly amid the popularity of free apps, which don't always return a developer's investment. It could also help make ads on mobile devices more relevant.
The move is a challenge to Google's AdSense, a long-established platform that serves up automatic text, image, or video ads to targeted websites. AdSense has delivered nearly 30 percent of Google's revenue in recent years.
Facebook has long been planning and experimenting with mobile ads apart from those on its own Facebook mobile platform, but it said the current trial is different from previous forays because of the direct partnerships with advertisers and publishers. The current test is more like a mobile ad network, Krishnan said.
In the third quarter of 2013, Facebook's mobile ads made up 49 percent of its US$1.8 billion advertising revenue, up 66 percent from the same quarter in the previous year.
Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.
According to the World Economic Forum in its most recent The Future of Jobs report, the most important skills for the future are not technical, task-oriented skills, but higher-order skills such as creativity, social influence, active learning, and analytical thinking.
Businesses continue to highly value the attention they buy through paid media, yet at the same time, many continue to disregard and under-value opportunities to connect with customers using their owned media.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...
Clyde Griffith
Forget customer experience, human experience is marketing's next frontier
Great tips for tops skills need to develop and stay competitive
Nick
The top skills needed to stay competitive in a rapidly changing workforce
The popularity of loyalty programs is diminishing, though I'd say it is because customers are savvy enough to recognise when a loyalty pr...
Heather
It’s time for marketers to rethink their approach to ‘loyalty’
Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...
Holly Smith
Adidas taps data and technology smarts to build personalised digital engagement with consumers
clearly someone who's jealous and only comments from the safety of being behind their keyboard
Peter Sibson
The purpose of purpose - Brand science - CMO Australia