E-Commerce

Digital Marketing

How Forever New boosted online sales

Grabbing a precious few minutes for a spot of online retail therapy has become commonplace and few would give up this convenience and pleasure. Yet sometimes the retail experience can seem a little one-sided, clicking through clothing categories and navigating menus to find desired items.

Measurement & Analytics

Food for thought: Transforming customer service and support

Technology and data are transforming customer service support in unprecedented ways, making the pursuit of it a strategic priority for CMOs. In our latest Food for Thought series we asked leading marketers: What ways are technology and data transforming customer service and support?

Digital Marketing

Google looks set to join the 'buy' button trend

Google will include a "buy" button in its search results on mobile devices in the coming weeks, said a report on Friday in the Wall Street Journal, a move that could give online shoppers an easier way to buy products on small screens.

Digital Marketing

7 Resolutions Ecommerce Businesses Should Make for 2015

It's that time of year when people start thinking about what they are going to do differently or change in the new year. So what should ecommerce businesses resolve to do, in terms of improving their website's design and content, in 2015? A number of online business owners, Web designers and digital marketers share what they think are the top seven design and content resolutions every ecommerce business should think about -- or resolve to do -- this coming year.

Social Media

Twitter testing a 'buy button'

Twitter is testing a way for its users to purchase digital music and other products through the social networking application, with the goal of making mobile shopping easier, the company said in a blog post.

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Featured Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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Latest Videos

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Thanks for your feedback, Rabi. While we introduced the ROO concept using a marketing example, I also believe that it is pertinent to man...

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

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Thanks for your insight, Philip. Return On Outcome (ROO) requires balanced thinking with the focus on outcomes as opposed to returns.

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

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Beautiful article.

Hodlbaba

15 brands jumping into NFTs

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"Blue" is really gorgeous and perfectly imitates a human customer support operator. Personally, I won't order a chatbot development for m...

Nate Ginsburg

Why the newest member of BT’s contact centre is a chatbot

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As today’s market changes rapidly, the tools we use change, and it is important to adapt to those changes to continue to succeed in busin...

Anna Duda

Report: 10 digital commerce trends here to stay

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Blog Posts

How the pandemic revealed the antidote to marketing’s image problem

What does marketing truly ‘own’ in most organisations? Brand and campaigns, definitely. Customer experience? That remains contested ground.

Murray Howe

Founder, The Markitects

Still pursuing a 360-degree view of the customer?

On the Internet, nobody knows you’re a dog.” It may have been true in 1993 when this caption to a Peter Steiner cartoon appeared in the New Yorker. But after 30 years online, it’s no longer the case.

Agility in 2022

Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.

Sam McConnell

Melbourne bureau chief, Alpha Digital

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