Digital Marketing
Grabbing a precious few minutes for a spot of online retail therapy has become commonplace and few would give up this convenience and pleasure. Yet sometimes the retail experience can seem a little one-sided, clicking through clothing categories and navigating menus to find desired items.
Measurement & Analytics
Technology and data are transforming customer service support in unprecedented ways, making the pursuit of it a strategic priority for CMOs. In our latest Food for Thought series we asked leading marketers: What ways are technology and data transforming customer service and support?
Leadership
Digital businesses have redefined the economic playing field. The effects of Brexit may be our first big test of the capacity of digital business models to weather significant external forces of change.
Digital Marketing
Marissa Mayer knows fashion, and she's bringing more of it to Yahoo with her latest acquisition announced Friday.
Digital Marketing
EBay has reached a deal to sell its enterprise unit, a division focused on building and running online shopping sites for bricks-and-mortar retailers, for less than half than it paid four years ago.
Social Media
When you're not liking your friends' photos on Facebook, you're likely to soon have more opportunities to buy stuff.
Roughly half a million people now stay in AirBnB accommodations worldwide each night, double the number from a year ago. But a big question AirBnB hosts wrestle with is how much they should charge their guests.
Social Media
Pinterest, whose site is used by many to bookmark desired retail items, will now let its users buy those items directly from its site.
Digital Marketing
Google will include a "buy" button in its search results on mobile devices in the coming weeks, said a report on Friday in the Wall Street Journal, a move that could give online shoppers an easier way to buy products on small screens.
Social Media
Facebook has acquired The Find, a nine-year-old company with a search engine that indexes products across thousands of e-commerce sites.
Digital Marketing
Australians are expected to increase their spending on mobile devices by 43 per cent this year to $8.8 billion, according to research released by PayPal and Ipsos.
Amazon has pulled the plug on its Wallet app, a service the company launched in beta six months ago to dip its toes into the burgeoning area of mobile payments.
Digital Marketing
It's that time of year when people start thinking about what they are going to do differently or change in the new year. So what should ecommerce businesses resolve to do, in terms of improving their website's design and content, in 2015? A number of online business owners, Web designers and digital marketers share what they think are the top seven design and content resolutions every ecommerce business should think about -- or resolve to do -- this coming year.
Social Media
If ads on Twitter weren't annoying enough, some will start asking for your credit card info, in the hopes you'll load up on store discounts.
Digital Marketing
Harvey Norman’s omni-channel strategy has come a long way since it launched an e-commerce website in 2011, says CDO Gary Wheelhouse.
Social Media
Twitter is testing a way for its users to purchase digital music and other products through the social networking application, with the goal of making mobile shopping easier, the company said in a blog post.
Digital Marketing
Amazon will pay US$970 million to acquire Twitch, a site for live video broadcasts of people's video gaming sessions.
Digital Marketing
Amazon plans to expand its small online ad delivery business enough to take on Google's AdWords, according to a Wall Street Journal report.
Social Media
Facebook is testing a "buy" button that lets users make purchases directly from their news feeds.
Digital Marketing
When it comes to digital commerce, Australian retailers are frequently failing to deliver personalised experiences to engage consumers, according to new research.
Social Media
A stronger set of features, possibly including payments, might be coming to Facebook's messaging properties now that former PayPal president David Marcus has come to work for the social network.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
