It's said to be in talks with Asian companies over mass production
Google could be a few months away from mass production of a smartwatch, a move that would put it in competition with vendors Pebble Technology, Sony and Samsung Electronics, according to media reports. Apple is widely expected to enter the fray soon as well.
Smartwatches can typically run simple applications by themselves, but are most useful when paired with a smartphone over a low-power Bluetooth link, allowing them to relay information from the phone's applications and Internet connection.
Samsung launched its Galaxy Gear, a companion device for its most recent Galaxy smartphones, last month while the Sony SmartWatch is already on its second version. The Pebble, featuring an e-paper screen, made it to market after its designers raised US$10 million via crowdfunding site Kickstarter in May 2012. Apple, too, is rumored to be working on a smartwatch.
Google has almost completed development of its smartwatch and is negotiating with Asian companies to manufacture it, The Wall Street Journal reported Tuesday, citing people familiar with the matter.
The device will run Android, and will connect to Android phones to pull information from Google Now, the search engine's personalized information service.
Existing smartwatches have been criticized for needing frequent charging, and Google has been working to extend the battery life of its smartwatch, the Journal reported.
Samsung's Gear will run for a day or two between charges, reviewers say. Its main competitors fare better, but neither run for more than a week: Sony's SmartWatch 2 lasts three to four days, while the Pebble's manufacturer says it will run for five to seven days.
Google already has some experience with wearable computing devices, as it works with developers and early adopters to find uses for Google Glass. The head-mounted device has a forward-facing camera, a microphone, an earpiece and a tiny heads-up display, all connected to a miniature computer running Android, and needs to be linked to a smartphone via Bluetooth to gather data from the Internet.
Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.
The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.
In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
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