Today’s customer is at the centre of every business transaction and keeping the customer engaged has never been more vital than it is in our digital world. The customer journey is changing and to leverage that change, every company needs a better understanding of the journey; one that is an infinite engagement rather than a linear process.
The old traditional models of a singular pre-determined linear path or funnel from awareness to purchase no longer apply in a digital world where flowcharts have given way to multiple interactions at whatever point the customer wants it to be. The customer is not only driving the decision on when and how interactions are made, they are also demanding a more personalised experience.
Today’s customer is at the centre of every business transaction and keeping the customer engaged has never been more vital than it is in our digital world. The customer journey is changing and to leverage that change, every company needs a better understanding of the journey; one that is an infinite engagement rather than a linear process.
The ten core competencies every organisation needs for a CEM strategy.
Take your communications to the next level with these five best practices.
Customer experience executives must keep up with changing buyer needs and behaviour to excel in today’s ultra-competitive marketplace. This report will highlight the top priorities that are driving CX programs and discuss how a group of top performing business use a data-driven approach to alleviate the challenges impacting their ability to delight customers.
This exclusive Aberdeen Group report covers Customer Experience. It highlights the top priorities that are driving Customer Experience (CX) programs in 2017 and beyond.
Sponsored by OpenText
Here is an exclusive IT report on customer experience. It looks at how organisations can orchestrate an exceptional digital customer experience.
Sponsored by OpenText
Today, most customers engage with brands through a variety of digital means. The digital world is driving a disrupt-or-die transformation. One way to address this need to transform is to look across the organisation for opportunities to infuse great digital experiences into mission-critical processes.
Take your communications to the next level with these five best practices.
Sponsored by OpenText
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
