Providing a superior customer experience across all channels has always been a goal for leading marketers. Teradata Marketing Applications has recently conducted a survey among 221 global marketing professionals and surprisingly found that only 29 percent of the companies analyse their customer data and behaviours across all channels-online and offline. This is a missed opportunity for marketers to create an unparalleled, individualised customer experience. And in today’s ever-evolving digital landscape, there’s no higher priority.
A Data Management Platform breathes new life into the ideal of the single customer view that many marketers feel is beyond their reach. In an era when minute-by-minute campaign reporting and optimisation is possible, no brand can afford not to examine its potential.
Read this guidebook to learn how you can benefit from a DMP and how to successfully implement it in your organisation.
Email marketing is one of the key revenue drivers in Ecommerce. This report analyses the online sign-up process and newsletters of 50 of the top Ecommerce companies in Australia focusing on critical criteria such as if the retailer collected information or preferences, if the content was targeted and the frequencies of the email communications.
Providing a superior customer experience across all channels has always been a leading priority for marketers. With an ever changing digital landscape creating a complex marketing environment, find out how omni-channel marketing can benefit your engagement with the end customer and 4 powerful steps to achieving an omni-channel digital marketing strategy.
The age of individualisation is here and you can make one-to-one customer connections from a single solution, delivered through any digital channel. Find out how you can efficiently connect with your customers across Email, Mobile, Social, or Web and engage with your audience through real time.
It can be tricky to keep track of marketing data from multiple channels into one platform to optimise campaigns in real time. This is where Data Management platform (DMP) comes in. Find out in this practical guidebook the functionalities and benefits of DMP and how you can successfully implement it into your organisation.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
