Modern marketers are held accountable for resource management, justifying spend, and showing measurable ROMI. Teradata Marketing Resource Management (MRM) enables marketers to automate and integrate their marketing processes, augmented with powerful tools to effectively plan and control marketing activities – while simultaneously improving the business impact of every initiative.
To navigate dynamic market conditions effectively, organisations need to become more agile in making major CRM business transformations, changing business direction, re-engineering customer processes and accelerating execution. To succeed, they must have this ability readily enabled through the use of technology, supported by their enterprise architecture and IT infrastructure. Technology facilitates and enables agility within an organisation, but only if it is appropriately used.
Marketing today must be accountable — and not just to produce a number of campaigns, communication materials, or website visits. Today, marketers must provide a variety of measurements, roll up reports to show progress, and demonstrate real ROI (return on investment) and specifically ROMI (return on marketing investment). Find out in this whitepaper the top 4 problems marketers face in proving ROI.
For years, mobile has been heralded as the most important area of focus for marketers. In 2016, this is only going to be expedited further as smartphone adoption continues to accelerate. This presents marketers with a great opportunity to connect consumers to their brand, either through using apps or encouraging their customers to interact with them online. Learn in this whitepaper the 7 powerful mobile trends to look out for in 2016.
Find out in this case study how Xerox is able to develop and deliver more than 10,000 annual, global, omni-channel campaigns and projects, enjoy more efficient performance and increased team confidence and leverage a single solution with cross-functional capabilities to address client needs with repeatable process.
Your marketing organisation is evolving quickly, and the expectations for what you can and should deliver have changed dramatically. Yes, it’s still creative – but it’s also accountable for results. But successfully achieving these results can be severely impeded by a number of a factors, including a lack of Enterprise-wide visibility, a disjointed organisation that lacks defined processes, and the inability to effectively manage creative assets and the communication continuum.
With a Marketing Resource Management solution, your organisation can take control of its marketing operations and address these issues by implementing the three key capabilities needed to fine-tune your marketing management engine: resource allocation and reporting, streamlined processes, and asset management.
The cost of non-compliance for organisations can be significant, irrespective of their size. With strict regulations governing how organisations are allowed to market and advertise products and services, marketers face pressures and challenges daily. These regulations touch on every aspect of the marketing process and are an ever-present challenge to compliance officers and businesses.
MRM is the software infrastructure which supports marketing operations management. Marketing Operations is the term given to the alignment of people, process and technology across a department or organisation with the primary purpose of supporting internal and external marketing activities, in addition to improving marketing effectiveness.
Forbes Insights and Teradata Marketing Applications recently conducted a global survey of more than 300 marketing leaders in major enterprises (i.e., financial services, healthcare and medicine, insurance, retail, and technology) with $501M+ in annual revenues. Find out in this report the role of Individualised Marketing in business today and define how marketing agility can help build stronger customer connections.
It can be tricky to keep track of marketing data from multiple channels into one platform to optimise campaigns in real time. This is where Data Management platform (DMP) comes in. Find out in this practical guidebook the functionalities and benefits of DMP and how you can successfully implement it into your organisation.
The age of individualisation is here and you can make one-to-one customer connections from a single solution, delivered through any digital channel. Find out how you can efficiently connect with your customers across Email, Mobile, Social, or Web and engage with your audience through real time.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
