Digital Marketing
For leaders in the marketing industry, there’s no such thing as having too many friends in your social network. But a new study has shown that people inadvertently limit the number of close social contacts.
Digital Marketing
Apigee, the mobile API management firm, has acquired big data analytics company InsightsOne.
Digital Marketing
Oracle’s US$1.5 billion acquisition of Responsys is indicative of the rapidly changing marketing software landscape and the jostling between leading global IT vendors to win over CMOs, industry pundits claim.
Digital Marketing
US-based Internet radio streaming company, Pandora, has begun rolling out advertising solutions across its in-car offering this month.
Leadership
Social media professionals need to have a specific set of communication and technical skills as well as varied experience if you expect them to be a strategic part of your business in 2014.
The International CES might never have seen so many connected devices in its history. Never mind phones and tablets, everything from cooking pots to cars and fitness bands now connect to the Internet and broadcast information.
Digital Marketing
The French government's privacy watchdog has fined Google €150,000 (US$204,000) over changes the company made to its privacy policy in March 2012.
Microsoft came out on top in a brand survey conducted by Forrester Research, beating often-trumpeted Apple because of Microsoft's ubiquity in consumers' lives and its cross-generational appeal.
Digital Marketing
Infor is buying PeopleAnswers, maker of software companies can use to analyze a job candidate's behavioral traits before deciding whether to make a hire. Terms of the deal, which was announced Wednesday, were not disclosed.
Digital Marketing
Forget search. The future of Yahoo is content. Yahoo's loss to Google in the search engine wars was already quite evident before the 2014 International CES, but CEO Marissa Mayer revealed a new focus for the company during her Tuesday keynote at the tech trade show.
Digital Marketing
Fashion labels face a significant challenge when it comes to delivering an integrated customer experience and brand engagement strategy. On the one hand, fashion can achieve an emotional link with consumers unique to other types of goods and services; on the other, such labels can be limited in how they can directly interact with customers because of the nature of retail and distribution.
Digital Marketing
Data and analytics along with marketing automation are the top areas of digital marketing investment heading into 2014, a new report claims.
Digital Marketing
Ever since smartphone makers began incorporating GPS receivers into their handsets, marketers have dreamed about making use of the technology. Their goal has been to use location to target consumers with messages based on not just who they are, but where they are.
Leadership
Recently-installed BlackBerry CEO John Chen is on a mission to restore the ailing company to financial health, largely by restoring faith in BlackBerry among corporate CIO's and other traditional enterprise customers.
Intel wants to bridge the gap between the virtual and real worlds with the help of 3D webcams, which the company hopes will replace the mundane 2D cameras in laptops and tablets by the second half of this year.
Digital Marketing
AT&T will let media companies and other partners cover the cost of delivering some data over the carrier's mobile network, letting subscribers click on videos and other content without worrying about their monthly data caps.
Social Media
Pinterest, the website known for cooking recipes, sought-after shopping items and photos of who knows what, wants to better understand -- and capitalize on -- the content posted by its users.
Social Media
Oracle has broadened the number of languages its social media analysis software supports, in a bid to appeal to enterprises with operations and customers across the world.
Social Media
Facebook is being sued for allegedly intercepting users' private messages, following links and sharing the information with advertisers and marketers, but analysts doubt the accusations will be enough to make users abandon the social networking site.
Social Media
Facebook has been accused of intercepting private messages of its users to provide data to marketers, according to a class-action lawsuit filed in a federal court in California.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
