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Digital Marketing

What digital channels are marketers looking to in 2020?

According to recent research by WARC, marketers are looking to increase marketing investment in emerging social media channels, such as TikTok, and away from old channels such as Twitter and Snapchat.

Digital Marketing

BIG W taps Snapchat AR tech to animate toy catalogue

​Snapchat, which has been at the forefront of augmented reality (AR) innovation on its messaging and photo sharing platform, has been chosen by toy retailer BIG W to animate its toy catalogue using the interactive technology.

Digital Marketing

In depth: The art of dealing with Generation Z

The generation after Millennials, Generation Z - defined as people born from the mid-1990s to the early 2000s - represents a dominant and powerful group. Considered a larger cohort than both the Baby Boomers and the Millennials, brands are starting to take notice and crafting strategies on how to deal with this ‘powerhouse’ group.

Social Media

Why brands are increasingly attracted to Snapchat

​Is Snapchat the new sweet spot for brands? The company, which recently recorded the tech industry's biggest IPO in years, has come into the spotlight by brands and agencies alike.

Social Media

Is Snapchat the new ‘sweet spot’ for brands?

​Businesses are increasingly using Snapchat as an alternative to other social media sites in a bid to reach target audiences and communicate in a direct form with followers, without getting too personal, according to a new survey by Snaplytics.

Digital Marketing

3 brands reveal their top marketing predictions for 2017

As we head into 2017, the push towards digital is more paramount than ever, and marketers must put digital capability, skills, media spend and content front and centre of their efforts. To find out just how brands plan to do that, CMO caught up with three of Australia’s leading brands - L’Oreal, Helloworld and Expedia – to ask them for their marketing predictions for 2017 and how they are crafting their 2017 strategies amidst an ever-changing market.

Social Media

Instagram takes aim at Snapchat with disappearing 'Stories'

In an effort to retain users who may have drifted toward Snapchat, Instagram copied one of its rival's defining features: short-lived multimedia. But will the new 'Instagram Stories' be a strategic success or just another flop from Instagram's parent, Facebook?

Social Media

Facebook, Snapchat and the future of live video

Live mobile video isn't new, but many of today's most popular social media companies are investing heavily in the technology, and they're pushing more live broadcasts to their users' feeds. The development has significant potential implications for digital marketers and the enterprise.

Social Media

Snapchat and Twitter violate each other's personal space

Things are about to get testy between the Snapchat ghost and Twitter's birdie as the popular Internet companies invade each other's space: Twitter has launched a private group messaging feature, while Snapchat added news content.

Social Media

Snapchat Says Its Weaknesses Are Actually Strengths for Advertisers

Snapchat just recently started to include advertisements in its popular ephemeral messaging app, but its advertising strategy is notably different than its competitors' strategies. Snapchat says it has no interest in tricking its users into clicking ads by blurring the line between advertising and organic content created by actual users.

Social Media

See yah, Facebook. Teens prefer Instagram

Teenage users have been drifting away from Facebook for the last few years, but now it seems they're in a mad rush to get off the world's largest social network.

Social Media

Ads are coming to Snapchat

As Snapchat looks to pay the bills, CEO, Evan Spiegel, says the messaging app will include advertising "soon".

Digital Marketing

Are Messaging Apps the Future of Social Networking?

Messaging apps like WhatsApp and Snapchat are at the perfect crossroads of mobile and social. These apps are simple and ubiquitous with some subscriber bases already in the hundreds of millions of users.

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Latest Videos

Conversations over a cuppa with CMO: ABC's Leisa Bacon

In this episode of Conversations over a Cuppa with CMO, ABC's director of audiences, Leisa Bacon, shares how she's navigated the COVID-19 crisis, the milestones and adaptability it's ushered in, and what sustained lessons there are for marketers as we start to recover.

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Blog Posts

MYOD Dataset: Building a DAM

In my first article in this MYOD [Make Your Organisation Data-Driven] series, I articulated a one-line approach to successfully injecting data into your organisation’s DNA: Using a Dataset -> Skillset -> Mindset framework. This will take your people and processes on a journey to data actualisation.

Kshira Saagar

Group director of data science, Global Fashion Group

Business quiet? Now is the time to review your owned assets

For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.

Olia Krivtchoun

CX discipline leader, Spark Foundry

Bottoms up: Lockdown lessons for an inverted marketing world

The effects of the coronavirus slammed the brakes on retail sales in pubs, clubs and restaurants. Fever-Tree’s Australia GM Andy Gaunt explains what they have learnt from some tricky months of trading

Andy Gaunt

General manager, Fever-Tree Australia and New Zealand

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