Daily Mail adopts Snapchat Discover to push Mail Online content at smartphone users

Twelve global publishers to embrace Snapchat's latest feature

British media giant, Daily Mail and General Trust (DMGT), is teaming up with Silicon Valley startup Snapchat in a bid to push content from the Mail Online website to mobile users.

The company is tapping into a new Snapchat feature called Discover, which is a new way for readers to explore stories from different editorial teams.Through the partnership, DailyMail.com will be given its own dedicated news channel on Snapchat, as will eleven other publications including National Geographic and Vice.

Writing on its blog today, Snapchat said:

"Social media companies tell us what to read based on what's most recent or most popular. We see it differently. We count on editors and artists, not clicks and shares, to determine what's important.

"Discover is different because it has been built for creatives. All too often, artists are forced to accommodate new technologies in order to distribute their work. This time we built the technology to serve the art: each edition includes full screen photos and videos, awesome long form layouts, and gorgeous advertising.

"Discover is new, but familiar. That's because Stories are at the core - there's a beginning, middle, and end so that editors can put everything in order. Every edition is refreshed after 24 hours - because what's news today is history tomorrow.

"Discover is fun and easy to use. Tap to open an edition, swipe left to browse Snaps, or swipe up on a Snap for more. Each channel brings you something unique - a wonderful daily surprise!"

Mail Online publisher and editor-in-chief, Martin Clarke, said: "Every day DailyMail.com will offer Snapchat users 10-15 of its best news stories.

"Stories are either full length articles or the best video stories of the day. It will encompass a collection of breaking news, showbiz, lifestyle and all of the stories that DailyMail.com is famous for."

Jon Steinberg, CEO of Daily Mail North America, added: "DailyMail.com on Snapchat is news and entertainment in our style and substance but also custom to this new media channel.

"I think the notion of channels and 'snaps' as news makes Discover something truly different from what anyone's seen on a social platform to date."

Evan Spiegel, CEO and co-founder of Snapchat said: 'We are huge fans of the DailyMail.com and we are grateful for the opportunity to partner with their outstanding team.'

The new Discover feature will be available to all users of the app who download the latest update.

Other partners are ESPN, Comedy Central, the Food Network, CNN, Cosmopolitan, Yahoo! News, People, National Geographic, Vice and Warner Music Group.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What a great help! You can also use apps like Connecteam to establish great leadership. Not only that your management of employees would ...

Kimberly Wise

Why kindness is the make or break for modern leadership

Read more

As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...

Harry

How JobAdder's CMO is bringing the human truth to B2B rebranding

Read more

So many words, so little business benefit.

Brett Iredale

How JobAdder's CMO is bringing the human truth to B2B rebranding

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...

Munstar Cook

How Super SA put customers at the heart of its digital transformation

Read more

Blog Posts

The real cost of doing customer service badly

Headlines of unacceptable waiting times to get onto Qantas will have many brand owners, chief executives and boards thinking, ‘thank goodness that is not us’. But Qantas isn’t the only company being inundated with calls with no reprieve in sight, it’s just dominating headlines right now.

Kath Blackham

CEO, Versa

The 15 most-common persuasion mistakes

As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.

Michelle Bowden

Author, consultant

5 commonly missed opportunities when marketing to multicultural customers

The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.

Mark Saba

Founder and CEO, Lexigo

Sign in