Daily Mail adopts Snapchat Discover to push Mail Online content at smartphone users

Twelve global publishers to embrace Snapchat's latest feature

British media giant, Daily Mail and General Trust (DMGT), is teaming up with Silicon Valley startup Snapchat in a bid to push content from the Mail Online website to mobile users.

The company is tapping into a new Snapchat feature called Discover, which is a new way for readers to explore stories from different editorial teams.Through the partnership, DailyMail.com will be given its own dedicated news channel on Snapchat, as will eleven other publications including National Geographic and Vice.

Writing on its blog today, Snapchat said:

"Social media companies tell us what to read based on what's most recent or most popular. We see it differently. We count on editors and artists, not clicks and shares, to determine what's important.

"Discover is different because it has been built for creatives. All too often, artists are forced to accommodate new technologies in order to distribute their work. This time we built the technology to serve the art: each edition includes full screen photos and videos, awesome long form layouts, and gorgeous advertising.

"Discover is new, but familiar. That's because Stories are at the core - there's a beginning, middle, and end so that editors can put everything in order. Every edition is refreshed after 24 hours - because what's news today is history tomorrow.

"Discover is fun and easy to use. Tap to open an edition, swipe left to browse Snaps, or swipe up on a Snap for more. Each channel brings you something unique - a wonderful daily surprise!"

Mail Online publisher and editor-in-chief, Martin Clarke, said: "Every day DailyMail.com will offer Snapchat users 10-15 of its best news stories.

"Stories are either full length articles or the best video stories of the day. It will encompass a collection of breaking news, showbiz, lifestyle and all of the stories that DailyMail.com is famous for."

Jon Steinberg, CEO of Daily Mail North America, added: "DailyMail.com on Snapchat is news and entertainment in our style and substance but also custom to this new media channel.

"I think the notion of channels and 'snaps' as news makes Discover something truly different from what anyone's seen on a social platform to date."

Evan Spiegel, CEO and co-founder of Snapchat said: 'We are huge fans of the DailyMail.com and we are grateful for the opportunity to partner with their outstanding team.'

The new Discover feature will be available to all users of the app who download the latest update.

Other partners are ESPN, Comedy Central, the Food Network, CNN, Cosmopolitan, Yahoo! News, People, National Geographic, Vice and Warner Music Group.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

To DMP or not to DMP?

There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?

Ben Willee and Richard Taylor

Spinach Advertising

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

It is really inspiring to see that medial psychology & machines are going hand in hand to innovate new things and even are improving ...

CBT Professionals

How psychology is shaping better machine learning

Read more

Anything is achievable when you talk the talk .. good luck

Mo Al Hooti

Data Creative crowns Matt Bates as new CMO

Read more

Great hire and good luck Andrew. I am sure you'll do a fabulous jobRob

Rob

Amaysim marketing and commercial chief joins property tech investment startup

Read more

I need to be reborn before i can grow up & become a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

I hope The Block, will continue for many many more seasons.When i die, & grow up, I want yo come back as a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

Latest Podcast

More podcasts

Sign in