​Impact, a partnership automation company, has appointed its first APAC marketing director, Ayaan Mohamud.

Mindfulness. Say the word and you tend to get one of two reactions: People love it, or they roll their eyes. But what does that actually means to and for marketers in a world of deadlines and diminishing consumer attention?

Amazon has confirmed it is acquiring the ad server and creative optimisation divisions of Sizmek’s ailing business, strengthening its own offering against the might of Google.

Sizmek has been thrown a lifeline, with reports Zeta Group plans on buying the embattled adserver’s DMP and DSP for around US$36 million.

Ad server adtech player, Sizmek, has filed for Chapter 11 bankruptcy as its continues to try and overcome financial woes in the midst of adtech consolidation.

​MediaMath, Google, Adobe, and Adform have been named leaders in Gartner’s latest Magic Quadrant for Adtech report, with The Trade Desk and Amobee as challengers.

All the latest martech and adtech news this week from LiveRamp, Braze, Kapost, Reltio, OneTrust, Sizmek, Lithium, Spredfast, Catalog, Shopple and Verint.

All the latest martech and adtech news this week from SessionM, Cleverbridge, Sendy, Rakuten Marketing, Sizmek, Qlik, Cheetah Digital and Twilio

All the latest martech and adtech news this week from Blis, Hubspot, AMSRO, Microsoft, Amobee,Omnicom, Sizmek and Google.

All the latest martech and adtech news this week from MathCapital, Skyword, Sprinklr, Act-On Software, Sitecore, Stackla, Sizmek, Tableau and Emarsys.

All the latest martech, adtech and CX tech news from Salesforce, Aprimo, Adobe, Microsoft, Marketo, Freshdesk, Sprinklr, Tibco, The Trade Desk, Drawbridge, Tapad and Sizmek.

All the latest martech and adtech news from Simple, Campaign Monitor, Quantcast, Quantium, Flourish, Medallia, LogMeIn, The Trade Desk and Sizmek.

All the latest martech and adtech news from Lithium, Sizmek, LookBookHQ, WhatsApp, RhythmOne, Demandbase, Augment Space and SpotX.

All the latest martech and adtech news this week from Zeta Global, Sizmek, Rocket Fuel, Marketo, Campaign Monitor, Freshworks, Integrate, YomConnect and DataXu.

It’s a big day for adtech acquisitions, with programmatic ad player, Sizmek, acquiring Rocket Fuel and Rubicon Project picking up programmatic inventory vendor, nToggle.

All the latest martech and adtech news on Tune, Buzinga, Info, MetaX, Sizmek, Optimizely, H20.ai, TapClicks and Tableau Software.

The Gartner Hype Cycle can be remarkably useful in describing the acceptance curves for numerous technologies. And for programmatic ad buying, it has proven remarkably apt.

All the latest martech and adtech news from Return Path, AppNexus, Sizmek, Rubicon Project, MailChimp, Tapad, LiveIntent, SugarCRM, Unlockd and Centerfield.

All the latest martech and adtech news this week from TubeMogul, Zeta Interactive, Acxiom, Sizmek, Google Analytics, Adobe, Episerver, Ogury, Dentsu, Infer, Leadscape and LeanData.

All the latest marketing and ad technology news this week from Sizmek, Salesforce, Evergage, MaritzCX, Magento, Adgorithms, Teads, LookBookHQ, CommerceWeb and more.

Sizmek is the latest ad tech vendor to be picked up by a private equity firm after Vector Capital made a deal to acquire the company for US$122 million.