Mindfulness: How it can supercharge your marketing function

How mindfulness practices can help CMOs build the right presence of mind and creative skills of their marketing function

Mindfulness. Say the word and you tend to get one of two reactions: People love it, or they roll their eyes.

The latter is usually caused by the misconception mindfulness involves yoga pants and sitting for eight hours in an ashram in India. It also might possibly involve shaving heads and giving away all your worldly possessions – OK, we’re not exactly sure on that, but there are definitely some chicken sacrifices and a guru involved.

In fact, mindfulness is actually a state of active, open attention on the present, and the ability to notice thoughts without considering them either good or bad. The American Psychological Association (APA) defines it as ‘a moment-to-moment awareness of one’s experience without judgment’.

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