Keeping up with evolving perceptions around women in media and communications and celebrating their multi-faceted and diverse natures has led Bras N Things to shake up its brand positioning.

Seek’s former marketing and corporate affairs director is joining point-of-sale software provider, Vend, as its new director of marketing.

In this episode of Conversations over a cuppa with CMO, we hear from The Iconic's chief marketing officer, Alexander Meyer, about the changing nature of consumer needs during the crisis and how he sees the role of marketing evolving over the next decade.

Across all countries, just over half of consumers are using Amazon and search engines as their starting point for inspiration, according to the Future Shopper 2020 report.

Shifting to evolving and intent-based customer journeys, automated product recommendations and re-engaging dormant subscribers are just some of the ways leading retailers are tapping artificial intelligence (AI) to lift their customer strategies.

The thrill of the chase and building a challenge brand has wooed experienced sports marketer, Luke O’Shea, to the CMO’s post at sports apparel retailer, 2XU.

An elevation of 7-Eleven’s environmental credentials and growing coffee sales are just a few highlight results from the convenience store network’s ongoing efforts to deal with a growing need for sustainable coffee cup recycling.

Myer has confirmed a new GM of marketing and head of media as part of efforts to bolster its marketing and customer function. The news comes a week after the embattled department store giant announced lower sales but stronger operating profits for its FY19.

​BP and David Jones have announced a new partnership that will see the retailer’s ready-made meals and fresh produce available at 10 BP service stations in Sydney and Melbourne.

The local owner of children's toy and product brands, Toys"R"Us and Babies"R"Us, which recently re-launched in Australia and debuted in New Zealand, has announced eBay as a retail partner under a newly inked deal.

Grabbing a precious few minutes for a spot of online retail therapy has become commonplace and few would give up this convenience and pleasure. Yet sometimes the retail experience can seem a little one-sided, clicking through clothing categories and navigating menus to find desired items.

CBRE is using the latest in big data to help retailers decide where they should be trading and communicating with customers.

Digitisation in retail today is less about table stakes capabilities such as ecommerce and omnichannel efficiency and more about how brands innovate their customer experience, particularly in-store, SAP’s retail chief claims.

Kmart turnaround chief and retail industry icon, Guy Russo, has become the new chairman of QSR, Guzman y Gomez.

Using the personality and online reach of in-store staff online could be a vital differentiator for retail brands looking to compete against digital upstarts and better meet consumer demand for experience-led shopping, Magento global CEO, Mark Lavelle, believes.

With customer experience (CX) driving success even more moving into 2019, sensory experiences drive nine out of 10 shoppers back to stores, according to a Global Mood Media Study focusing on neuroscience, behavioural psychology and economics.

Becoming a more customer-focused organisation has been one of the best things to ever happen to The Iconic, said COO of the online fashion retailer, Anna Lee.

Alibaba has a vision for the future of retail where there is no distinction between online and offline shopping, and the customer experience is enhanced by augmented reality, artificial intelligence (AI) and facial recognition.

​David Jones’ drive for its Elizabeth Street store to be a global premier retail destination has been boosted by a new partnership with Disney, and exclusive partnerships with iconic, luxury global brands, Louis Vuitton, Chanel and Gucci.

Australia-based value fashion retailer, Cotton On Group, has an ambitious mission: To drive 30 per cent growth next year through digital commerce and engagement improvements.

​What started as a potentially career-ending sea change for Splosh CMO, Sally Boyes, has ended up being the best and most unique opportunity of her profession to date.