Bunnings has leapt eight places to become Australia’s strongest brand while Woolworths is the country’s most valuable, according to the latest Brand Finance charts.
Digital Marketing
An Australian social network-based community is taking its first steps in the retail arena, launching an online marketplace of products for caravan and camping enthusiasts.
Leadership
Former Greencross and Seafolly marketing leader, Adriane McDermott, has taken the leap into running her own FMCG business and co-founded a new low alcohol botanical spirit brand.
People
Flybuys chief customer officer, Rosemary Martin, is swapping the rewards offering for a newly created marketing and ecommerce leadership position with Rebel Sport.
Leadership
Brand differentiation based on local credentials is in the sights of new Australian Ugg Boots chief executive, Paul Stern, as he takes up the reins of his first CEO position.
Leadership
Sisters Chloe and Olivia Brookman, who had dreamed of creating something magical together since they were children, founded Olli Ella in 2010 with the goal of creating homewares, toys and apparel in a sustainable, environmentally conscious way.
Strategy
Like many existing brands, Fight Gear Direct had reached a certain level that required shifting the focus from growing sales to sustaining sales. Yet a lack of focus in innovation across product categories or marketing and no real desire to continue growing an audience was holding it back.
Strategy
There’s no doubt Australians have been increasingly buying online during the pandemic. But new research from Monash University suggests it’s the traditional physical retailer that gained the biggest benefits.
Leadership
The Iconic’s chief marketing officer, Alexander Meyer, is calling it a day at the Australian online retailer and relocating to Canada to take up a new role with digital retailer, The Bay.
Leadership
Former Amplifon and 13cabs marketing leader, Liz Attia, has joined the Early Settler furniture retail brand as its first general manager of marketing and customer.
Digital Marketing
Woolworths has teamed up with ARN on a new in-store radio experience which it says will customise programming for customers while also providing more targeted advertising for B2B partners.
Strategy
Recent years have witnessed a proliferation of points-based loyalty programs and spend-and-save offers as marketers have sought to create more regular engagements with customers. But for Barbeques Galore, where the average purchase cycle for a new barbeque is seven to eight years, establishing more regular engagement with customers has been a challenging proposition.
Digital Marketing
Australia’s ecommerce market is expected to grow by 13.4 per cent this year off the back of hefty gains in 2020 and is on track to break the US$70 billion barrier by 2025. Yet with such growth comes a record spike in scams targeting Australian consumers.
Social Media
A dust storm in 2009 at Bondi markets convinced fashion stallholder, Sandradee Makejev, to go digital.
Collector coins and Facebook virtual birthday party are on their way from Big W and Woolworths to help celebrate the 30th anniversary of iconic Australian childrens’ group, The Wiggles, this month.
Social Media
Bunnings and JB Hi-Fi have come out trumps for being dependable, inspirational and aspirational in a new survey aimed at finding the most loved retail brands locally and globally.
Digital Marketing
Woolworths retail media arm, Cartology, has partnered up with YouTube to connect the video platform with its advertising offering for FMCG customers.
Digital Marketing
Three months after doubling conversions through a new ecommerce, ordering system and website overhaul, Barbeques Galore is looking to cook up even bigger sales with the debut of its third-party marketplace strategy.
Digital Marketing
Kmart has joined other retailers by invigorating its online content to engage customers with a series of ‘masterclasses’. The classes also market its expanding furniture range – another response to customers’ increasingly indoor lives.
Digital Marketing
Chemist Warehouse has struck a partnership with DoorDash to deliver pharmaceutical products via the on-demand platform to customers within 24 hours.
Leadership
Feelings often trump rational thought when it comes to many decisions we make in our lives. And it’s this very insight that’s behind the rebrand strategy employed by MyDeal CMO, Ryan Gracie, to kickstart a new era for the 10-year-old online retail business.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
