Officeworks

Digital Marketing

Making merry: How brands share the Christmas cheer

CMO has filled our virtual sack with Christmas campaigns from the supermarket chains and big retailers to department stories and even the postal service to see how they’re sharing the message of Christmas this year. And we’ve canvassed some industry insiders and experts who share their reactions and analysis on this year’s batch of Christmas campaigns.

Digital Marketing

Officeworks launch new integrated back to school campaign

Officeworks has launched its new integrated back to school campaign early this year to alert parents the office supplies outlet is an option for the booklist in addition to the official school supplier. It’s targeting parents over the coming months via TV, online, radio, social media, PR, outdoor, CRM, catalogue and in-store with its message that smarter parents shop with Officeworks.

Leadership

Australia Post seeking new CMO

​Australia Post’s foray into appointing its first CMO is off to a shaky start, with ex-Officeworks marketer, Karl Winther, leaving the role after four months.

Latest Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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Blog Posts

The real cost of doing customer service badly

Headlines of unacceptable waiting times to get onto Qantas will have many brand owners, chief executives and boards thinking, ‘thank goodness that is not us’. But Qantas isn’t the only company being inundated with calls with no reprieve in sight, it’s just dominating headlines right now.

Kath Blackham

CEO, Versa

The 15 most-common persuasion mistakes

As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.

Michelle Bowden

Author, consultant

5 commonly missed opportunities when marketing to multicultural customers

The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.

Mark Saba

Founder and CEO, Lexigo

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