Former 7 Eleven brand and communications manager joins the retailer as its general manager of marketing
Officeworks has brought on 7 Eleven’s brand and digital marketing leader as its new general manager of marketing.
Jess Richmond joins the Officeworks team in what’s been called a newly created executive-level role, reporting director to managing director, Sarah Hunter. The position encompasses advertising, brand and CRM.
Most recently, Richmond was head of brand and communications at 7 Eleven, with responsibility for advertising, marketing, category marketing, packaging, brand and digital. Prior to this, she was head of digital marketing at Coles, where she also previously held campaign planning, category marketing and local marketing manager roles.
Her resume also includes a marketing role with Boost Juice Bars and account director at M&C Saatchi. Richmond replaces Officeworks’ former national manager of marketing, Karl Winther, who left in December for the CMO role at Australia Post.
“It’s such an exciting time to join the business – our customers’ expectations and needs are changing faster than ever, against a backdrop of increasingly competitive environment,” Hunter said in a statement.
“Jess is an experienced retailer and marketing leaders who is hugely passionate about building on the strong foundation of the Officeworks brand to create a true connection with our customers. She will be instrumental in driving our marketing and brand forward.”
Richmond saw it as an exciting time to be in retail. “It’s a brilliant opportunity to help Officeworks continue its fantastic work on delivering a culture of customer-centric communications,” she said.
“I’m looking forward to building a deeper connection with our customers and exploring new ways to better understand and inspire them to make bigger things happen.”
In February, Officeworks' former advertising and communications manager, Simon Davenport, was appointed GM of marketing at the National Basketball League.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.
Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.
As a Marketer, the ‘Scotty from Marketing’ meme troubles me.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
It's a pretty interesting article to read. I will learn more about this company later.
Dan Bullock
40 staff and 1000 contracts affected as foodora closes its Australian operations
If you think it can benefit both consumer and seller then it would be great
Simon Bird
Why Ford is counting on the Internet of Things to drive customer engagement
It's a good idea. Customers really should control their data. Now I understand why it's important.
Elvin Huntsberry
Salesforce CMO: Modern marketers have an obligation to give customers control of their data
Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...
Nickwood
Instagram loses the like in Australia; industry reacts positively
I tried www.analisa.io to see my Instagram Insight
Dina Rahmawati
7 marketing technology predictions for 2016