iSelect has claimed the ineffective marketing approach that saw the brand too focused on traditional media and led to a 2 per cent dip in revenues for the FY18 financial year is on its way to being arrested.

​iSelect’s CEO is out and a new chief marketing officer is in as the insurance comparison site lowers its trading expectations for the 2017 financial year and shakes up its marketing and customer strategy.

iSelect is making big investments into a single view of customer and martech initiatives as the company moves to “unlock insights” and deliver improved customer experience, according to iSelect CEO, Scott Wilson.

Google-owned Nest Labs, the US smart home giant, is launching into Australia, bringing an array of connected home offerings and services into the market as part of its first Asia Pacific country launch - and using iSelect as the conduit.

Goofy and confused polish couple, Estelle and Gary, are powerful brand ambassadors helping iSelect achieve cut through with audiences and outperform the wider insurance market, its CMO says.