ISelect strikes affiliate marketing deal with News Corp worth over $4.5m

ASX-listed comparisons websites looks for more marketing efficiency gains with latest partnership

ASX-listed comparisons site, iSelect, has struck a two-year exclusive affiliate marketing partnership with News Corp worth at least $4.5 million.

Under the agreement, News Corp will receive payment for lead generation, content creation and revenue share of converted sales but does not encompass intellectual property rights. The arrangement kicks off in 1 January 2021 with News Life Media and has a minimum value of $4.5 million, based on a 50-50 combination of cash and shares up to a maximum of 5 per cent of iSelect’s total issued share capital per annum. The share price will be calculated on a 90-day reporting basis.

iSelect CEO and former CMO, Warren Hebard, said the business had been impressed with how News Corp understood its business objectives. 

“We have developed a unique partnership model that goes well beyond the realm of traditional media buying,” he said. “Expertly tailored to our business model, the partnership has been carefully modelled to deliver top-line revenue growth within agreed ROI metrics.  

“We are confident it will be a successful venture for both parties, with the potential to scale significantly beyond the agreed minimum spend.”

News.com.au and ecommerce managing director, Richard Skimm, said the partnership demonstrated the media giant’s commitment to the iSelect brand. “We believe the company has the potential for significant growth over the coming years and look forward to playing a key role in the next phase of iSelect’s journey,” he said.

Hebard took the CEO’s post in November after two-and-a-half years working to rebuild and turnaround iSelect’s marketing performance through more efficient marketing spend. The efforts followed a couple of years of poor performance and below-expected earnings.

In its most recent financial posting in October, the group highlighted adjustments made to its operating model during in the last few months of FY20 as showing positive early signs for FY21. These include the introduction of a ‘future operating model’ placing greater emphasis on marketing ROI, profitability and cash flow in the short to medium term.

Investments included a new telephony platform integrated with its Salesforce customer stack, debuted customer account capabilities such as online ‘saved search’ functionality and tracking on monthly active users, and improved marketing automation.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

Read more

good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

Read more

Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...

Salvador Lopez

Gartner highlights four content marketing platform players as leaders

Read more

Blog Posts

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Whose responsibility is it to set the ground rules for agency collaboration?

It’s not that your agencies don’t have your best interests at heart – most of them do. But the only way to ensure they’re 100 per cent focused on your business and not growing theirs by scope creep is by setting the guard rails for healthy agency collaboration.

Andrew Pascoe

Head of planning, Hatched

Sign in