When Carl Hartmann and Mark Livings set out to build Lyre’s Spirit Co, they were looking to create a product and brand that would provide a palatable and socially acceptable alternative to alcoholic spirit-based beverages. Little did they know, the COVID-19 crisis was about to deliver a hoard of potential customers looking for a healthier lifestyle while in lockdown.

The 13 most significant email marketing providers have been identified by the Forrester Wave: Email Marketing Service Providers Q2 2020 report. It nominates Acoustic, Adobe, Bluecore, Braze, Cheetah Digital, Cordial, Dotdigital, Epsilon, Exponea, Iterable, Oracle, Salesforce and Zeta Global as significant using a 23-criterion evaluation to score them for their B2C marketing offering.

Blender manufacturer, Vitamix, has acquired more than 80,000 customer loyalty program members triggering over 18,000 member purchases after making a concerted effort to embrace relationship marketing.

Email continues to be a marketing staple in Australia, with open rates remaining high, according to a new report.

Mr. Beer has been around since the late 1990s, offering home brewing kits in the US and globally thanks to the reach of ecommerce. Yet with a growing customer database, the company was facing two problems: Lack of a strong automated email engagement program, and a solution to entice customers with relevant offers.

If there’s one lesson Luxury Escape’s chief customer officer, Jason Shugg, has learnt through the process of overhauling marketing, sales and service technology, it’s the importance of communication.

Automated campaigns that didn’t exist 12 months ago have generated 16 per cent of a total 37 per cent digital marketing revenue growth for the team at Sheike in the past year.

VetShopMax is one of many brands increasingly looking to shift away from ineffective ‘batch and blast’ email campaigns. And thanks to a more personalised approach, it's now chalking up double-digit revenue growth.

Marketers can expect to see Campaign Monitor complete another meaningful acquisition by the end of the year as parent company, CM Group, looks to accelerate growth across its family of martech offerings.

With the global wine market softening and competition growing, wine producers and retailers are having to work harder to maintain their customer bases. For Accolade Wines, that has meant getting much smarter about how it communicates.

Putting customer requirements first, recognising digital is not just an exercise in mathematics and ensuring better project check-ins are just a few lessons Jetstar’s CMO has taken away from a digital marketing transformation.

Simply switching email marketing platforms has seen online activewear retailer, Abi and Joseph, increase its subscriber base by 66 per cent and lift engagement rates by 12 per cent.

​The relatively small step of undertaking programmatic, data-driven, content-curated email marketing delivery has made a big difference to fashion rental company, GlamCorner.

One well-established Australian electrical goods wholesaler is using the power of personalisation and email marketing automation to enhance the customer experience and propel its industry sector into the digital age.

An overhauled ecommerce site, marketing specialist skills in-house and an investment in a next-generation digital marketing platform has seen US-based gifting business, Hickory Farms, lift off-season revenues by more than 30 per cent.

A/NZ online wine seller, Just Wines Australia, has seen email-driven revenue lift by 17 per cent and unsubscribe rates fall by 43 per cent after investing in a fresh digital marketing platform and segmentation approach.

​A new app is helping people to delete unwanted newsletters and emails while simultaneously helping to save to the planet.

The decision to start small and gain quick email wins through AI-powered subject lines and content choices has given Virgin Holidays’ customer lifecycle leader the leadership buy-in to transform its entire communications approach.

Google will stop scanning personal Gmail accounts in order to deliver targeted advertising from later this year.

A marketing executive with a background in IT and sales can be strategically equipped with the right skills to bridge the gap between sales and marketing, aligning both towards a more dynamic vision for innovation, agility and digital transformation.

The Bureau of Meteorology revealed Swift Digital as the winner of its recent tender for a new marketing automation platform.