One well-established Australian electrical goods wholesaler is using the power of personalisation and email marketing automation to enhance the customer experience and propel its industry sector into the digital age.

An overhauled ecommerce site, marketing specialist skills in-house and an investment in a next-generation digital marketing platform has seen US-based gifting business, Hickory Farms, lift off-season revenues by more than 30 per cent.

A/NZ online wine seller, Just Wines Australia, has seen email-driven revenue lift by 17 per cent and unsubscribe rates fall by 43 per cent after investing in a fresh digital marketing platform and segmentation approach.

​A new app is helping people to delete unwanted newsletters and emails while simultaneously helping to save to the planet.

The decision to start small and gain quick email wins through AI-powered subject lines and content choices has given Virgin Holidays’ customer lifecycle leader the leadership buy-in to transform its entire communications approach.

Google will stop scanning personal Gmail accounts in order to deliver targeted advertising from later this year.

A marketing executive with a background in IT and sales can be strategically equipped with the right skills to bridge the gap between sales and marketing, aligning both towards a more dynamic vision for innovation, agility and digital transformation.

The Bureau of Meteorology revealed Swift Digital as the winner of its recent tender for a new marketing automation platform.

Finding a balance between dynamic, personalised communication that is subtle and effective and content that crosses the creepy line is the ongoing ambition for Trade Me head of marketing automation, Anna McLachlan.

Automating customer lifecycle analysis and using artificial intelligence to improve the timeliness and relevance of email marketing are just some of the things on the to-do list for pure-play shoe etailer, Styletread, in 2017.

There are few companies that can claim to have doubled their revenue in a year. But for online dress rental service, GlamCorner, that milestone was achieved in the last four months alone, helped along by the Spring Racing carnival and an often-neglected form for digital marketing – email.

Being successful at one-to-one, personalised email marketing comes down to faith in the quality of your customer data, according to Naked Wines’ marketing leader, Lachlan Murphy.

Trigger-based emails that combine a brand’s first-party behavioural data on customers with third-party insights are just one of the ways marketers can strive to ensure their email marketing stays contextual and relevant.

Email marketing pros share their top tips on how to craft emails that will get opened and acted upon.

Email has become the digital key to unlocking consumers online, the founder of dotmailer, Tink Taylor, claims.

The latest marketing and ad technology news from Unruly, SendGrid, Bluecore, Performance Horizon, OpenText, OtherLevels, Navilytics, Forrester, Chime Insight, Zoomph, Microsoft and Autodesk.

While there have been many predictions of email’s imminent demise, the communications platform remains a mainstay for marketers across most brands. But in January 2014, it became apparent that something was very wrong with the return Identity Direct was getting from its email marketing efforts.

Knowing when to send its members offers based on their interests, frequency of engagement, category of entertainment and lifecycle is taking centre stage at last-minute ticket seller, TIX Group, thanks to its campaign management platform.

A dynamic new tool allowing Jetstar’s mobile customers to directly interact with fare and destination information in an email is generating double-digit revenue and conversion uplift for the airline group.

Email data analytics company, Return Path, has secured a US$35 million capital injection in a new founding round.

The decision to deploy a new marketing automation platform while undertaking a CRM upgrade project has significantly lifted customer engagement and staff productivity at Australian sleep therapy company, ResMed.