Email Marketing

Digital Marketing

Oh Crap: Fuelling a brand mission with marketing automation

Oh Crap is a brand on a mission. What began as a lightbulb moment in the park has become a thriving business with numerous copycat brands keen to acquire environmentally conscious dog owners. And driving this ongoing brand messaging and customer connection is an increasingly refined email and social marketing approach.

Digital Marketing

Finding the right fit: Atomic Group's digital marketing journey

Every day 48 per cent of Australians wake up with heel, arch or general foot pain. But despite this, more than half will never visit a podiatrist. This knowledge is part of what inspired integrated footwear and retail company, Atomic Group, to ramp up its online presence for its orthopaedic shoe line, Homyped.

Digital Marketing

How winedirect.com.au lifted customer recency, frequency and value with a digital overhaul

Double-digit increases in ROI for every dollar spent on email, higher frequency spending customers and hefty database signups are the kinds of marketing and digital tech investment returns that speak for themselves. But it’s also the ability to lift that human connection with customers that’s top of mind for Winedirect.com.au's chief digital officer, Adam Hollinshead.

Digital Marketing

How the crisis is reshaping the AFL's digital engagement with fans

The COVID-19 crisis had a devastating impact on numerous sporting codes in 2020, forcing cancellations and scheduling changes around the world. One of the legacies for the Australian Football League will be a greater focus on use of digital media to connect directly with fans – before, during and after the games.

Digital Marketing

How this alcohol-free spirits brand rode the health and wellness wave

When Carl Hartmann and Mark Livings set out to build Lyre’s Spirit Co, they were looking to create a product and brand that would provide a palatable and socially acceptable alternative to alcoholic spirit-based beverages. Little did they know, the COVID-19 crisis was about to deliver a hoard of potential customers looking for a healthier lifestyle while in lockdown.

Digital Marketing

Report: Forrester lists top email marketing platforms

The 13 most significant email marketing providers have been identified by the Forrester Wave: Email Marketing Service Providers Q2 2020 report. It nominates Acoustic, Adobe, Bluecore, Braze, Cheetah Digital, Cordial, Dotdigital, Epsilon, Exponea, Iterable, Oracle, Salesforce and Zeta Global as significant using a 23-criterion evaluation to score them for their B2C marketing offering.

Digital Marketing

The secret ingredient in Mr. Beer's customer engagement plan

Mr. Beer has been around since the late 1990s, offering home brewing kits in the US and globally thanks to the reach of ecommerce. Yet with a growing customer database, the company was facing two problems: Lack of a strong automated email engagement program, and a solution to entice customers with relevant offers.

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Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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