Email has become the digital key to unlocking consumers online, the founder of dotmailer, Tink Taylor, claims.

The latest marketing and ad technology news from Unruly, SendGrid, Bluecore, Performance Horizon, OpenText, OtherLevels, Navilytics, Forrester, Chime Insight, Zoomph, Microsoft and Autodesk.

While there have been many predictions of email’s imminent demise, the communications platform remains a mainstay for marketers across most brands. But in January 2014, it became apparent that something was very wrong with the return Identity Direct was getting from its email marketing efforts.

Knowing when to send its members offers based on their interests, frequency of engagement, category of entertainment and lifecycle is taking centre stage at last-minute ticket seller, TIX Group, thanks to its campaign management platform.

A dynamic new tool allowing Jetstar’s mobile customers to directly interact with fare and destination information in an email is generating double-digit revenue and conversion uplift for the airline group.

Email data analytics company, Return Path, has secured a US$35 million capital injection in a new founding round.

The decision to deploy a new marketing automation platform while undertaking a CRM upgrade project has significantly lifted customer engagement and staff productivity at Australian sleep therapy company, ResMed.

Australia’s top 50 largest ecommerce players may have widely adopted email as a regular form of communications with customers, but three-quarters of them aren’t tailoring their message, according to a new report.

More than one in 10 marketing emails in Australia failed to reach the target’s inbox in the 12 months before May, according to a report by Return Path.

The term ‘big data’ conjures ideas of big data sets and even bigger budgets. But as one ecommerce entrepreneur has discovered, those same concepts can deliver big results even for a small business.

Marketing experts share their strategies for developing a successful marketing campaign in today's multichannel, mobile, social-media-driven world.

Hopefully your company will never be the victim of a massive data breach. If it is, though, and customer data is compromised, make sure you don't follow Target's lead when it comes to notifying customers. Target's customer notification efforts are wrong on almost every level.

Email continues to deteriorate as a marketing and sales vehicle and declined in terms of traffic and revenue generation over the past year.

Adobe’s decision to move away from CPM (cost per thousand emails sent) email campaign pricing to one based on customer profiles is indicative of the rising importance of value-based metrics in marketing, according to one industry group.

Marketing automation platforms are simply a toolbox; it’s how you apply imagination to utilise them across your customer pipeline that counts, according to Rob Brown, Head of eMarketing at Australian educational services provider, Navitas.

To paraphrase Mark Twain, the reports of email marketing's death have been greatly exaggerated.