Email Marketing

Digital Marketing

What Just Wines did to lift email engagement and revenue

A/NZ online wine seller, Just Wines Australia, has seen email-driven revenue lift by 17 per cent and unsubscribe rates fall by 43 per cent after investing in a fresh digital marketing platform and segmentation approach.

Digital Marketing

Why GlamCorner is investing more into email marketing

There are few companies that can claim to have doubled their revenue in a year. But for online dress rental service, GlamCorner, that milestone was achieved in the last four months alone, helped along by the Spring Racing carnival and an often-neglected form for digital marketing – email.

Digital Marketing

CMO’s top 10 martech stories this week

The latest marketing and ad technology news from Unruly, SendGrid, Bluecore, Performance Horizon, OpenText, OtherLevels, Navilytics, Forrester, Chime Insight, Zoomph, Microsoft and Autodesk.

Digital Marketing

Getting email marketing back on track: Identity Direct's story

While there have been many predictions of email’s imminent demise, the communications platform remains a mainstay for marketers across most brands. But in January 2014, it became apparent that something was very wrong with the return Identity Direct was getting from its email marketing efforts.

Digital Marketing

TIX Group sets sights on advanced customer segmentation

Knowing when to send its members offers based on their interests, frequency of engagement, category of entertainment and lifecycle is taking centre stage at last-minute ticket seller, TIX Group, thanks to its campaign management platform.

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State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

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Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

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CEO, FutureBrand A/NZ

The playbook to develop strategic brand moats

Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.

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Founder and managing director, Tzu & Co

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