We all hear it all the time: Data is the be all and end all of marketing. What does the data say? Does the data support decision making? Have we checked data for customer insight?

​Some may be surprised Uber has any challenges, given its explosion around the world, but the rideshare company took to the virtual stage at Domopalooza to discuss its data challenges and how it set about solving them.

La-Z-Boy has been around for nearly 100 years. However, in the 1990s, the recession and various competitors manufacturing overseas hit the company hard and it decided to switch up its marketing to attract more affluent and younger buyers, as well as women.

For a new streaming service in a competitive environment, Kayo has gone from 25 per cent prompted awareness to 80 per cent in just 12 months – something it puts down to the Aussie love of sport, plus some exceptional marketing by the Kayo team.

​There is a massive opportunity for brands to engender even more consumer loyalty, as the true potential of data and the harnessing of technologies like customer data platforms (CDPs) and artificial intelligence (AI) become apparent in the coming years.

Data Privacy Day is today (January 28) and with legislation being implemented around the world and large platforms like Google phasing out cookies, marketers are scrambling to balance privacy requirements with customer expectations around not not data collection, but the personalised communications they now expect.

​Head of data and personalisation at Endeavour Drinks, Andy Sutton, had a very clear remit when he started at Dan Murphy’s 18 months ago: To transform customer experience (CX) in a way that not only drives revenue, but also drives a better outcome for customers.

News Corp announced a raft of further advertiser initiatives in an effort to offer more relevant campaigns for brands.

​It’s November so, naturally, the call out to grow a ‘mo and help prevent male suicide for Movember is top of mind. But how does a not-for-profit like the Movember Foundation harness its data to create a strategy for better personalisation, targeting, and all year round messaging? And, most importantly, how do they do this in a cost effective way?

​First State Super has found out first-hand what a difference a good digital experience can make to consumers, marketing, and the bottom line.

​Nine made a raft of announcements last night at its Upfront 2020 event, including data unification across the whole enterprise, an advertising effectiveness offering, and cost per view of BVOD.

Gap might be a significant fashion retailer globally, but two years ago, the group was lacking a data-driven strategy that could bring personalisation to its digital and physical customer experiences.

Just because you can communicate with a customer in a highly personalised way, doesn’t mean you should, said director of marketing infrastructure at Monash University, Amin Foda, at Tealium’s recent Digital Velocity event.

Being customer-obsessed is different to being customer-focused said key retail CEOs this week, and businesses need to know the difference.

​A culture of experimentation has made all the difference to property management software company, Rockend.

​Proper use and surfacing of data and insights can make all the difference to the bottom line, attendees at the Domo Reimagine Series heard this week.

Network 10 from 1 July will have multi-platform, multi-device data-driven segments on its 10 Play and 10 Daily digital sites. It will enable the network to offer advertisers a package of addressable cross-device audience through web, mobile, tablet and connected TVs, including iOS and Android, all linked to a 10 ID.

​In only a few short months, online weight loss program, SuperFastDiet, has halved its cost per lead (CPL), simply by making better use of its data.

​While businesses have access to unprecedented amounts of data, bringing it all together, democratising it across an organisation, and then serving up meaningful insights in real time during marketing campaigns is the big challenge, and remains so, according to Domo, a company aiming to be the ‘operating system’ for business.

​For a company that didn’t even have a data department or a strategy early last year, Network 10 is certainly making up for lost time.

Data has the ability to fundamentally change your business and help it to thrive, but only if you have an explicit data strategy, back it up with accountability and values and invest in the right tools to utilise it.