A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Measurement & Analytics
Data management, reporting and action are the holy trinity for Aware Super’s first group head of data sciences as the organisation works to build a data-driven capability that drives bigger rewards for members, employers and stakeholders.
Measurement & Analytics
Australian mattress and furniture online retailer, Koala, is spending the next six months undergoing a large-scale data transformation to bring customer insight into every step of its decision-making processes.
Digital Marketing
Latitude Financial is bringing on The Iconic’s data chief to lead its data science and analytics efforts.
Digital Marketing
We all hear it all the time: Data is the be all and end all of marketing. What does the data say? Does the data support decision making? Have we checked data for customer insight?
Leadership
Some may be surprised Uber has any challenges, given its explosion around the world, but the rideshare company took to the virtual stage at Domopalooza to discuss its data challenges and how it set about solving them.
Digital Marketing
La-Z-Boy has been around for nearly 100 years. However, in the 1990s, the recession and various competitors manufacturing overseas hit the company hard and it decided to switch up its marketing to attract more affluent and younger buyers, as well as women.
Digital Marketing
For a new streaming service in a competitive environment, Kayo has gone from 25 per cent prompted awareness to 80 per cent in just 12 months – something it puts down to the Aussie love of sport, plus some exceptional marketing by the Kayo team.
Strategy
There is a massive opportunity for brands to engender even more consumer loyalty, as the true potential of data and the harnessing of technologies like customer data platforms (CDPs) and artificial intelligence (AI) become apparent in the coming years.
Digital Marketing
Data Privacy Day is today (January 28) and with legislation being implemented around the world and large platforms like Google phasing out cookies, marketers are scrambling to balance privacy requirements with customer expectations around not not data collection, but the personalised communications they now expect.
Digital Marketing
Head of data and personalisation at Endeavour Drinks, Andy Sutton, had a very clear remit when he started at Dan Murphy’s 18 months ago: To transform customer experience (CX) in a way that not only drives revenue, but also drives a better outcome for customers.
Digital Marketing
News Corp announced a raft of further advertiser initiatives in an effort to offer more relevant campaigns for brands.
Digital Marketing
It’s November so, naturally, the call out to grow a ‘mo and help prevent male suicide for Movember is top of mind. But how does a not-for-profit like the Movember Foundation harness its data to create a strategy for better personalisation, targeting, and all year round messaging? And, most importantly, how do they do this in a cost effective way?
Digital Marketing
First State Super has found out first-hand what a difference a good digital experience can make to consumers, marketing, and the bottom line.
Digital Marketing
Nine made a raft of announcements last night at its Upfront 2020 event, including data unification across the whole enterprise, an advertising effectiveness offering, and cost per view of BVOD.
Digital Marketing
Gap might be a significant fashion retailer globally, but two years ago, the group was lacking a data-driven strategy that could bring personalisation to its digital and physical customer experiences.
Digital Marketing
Just because you can communicate with a customer in a highly personalised way, doesn’t mean you should, said director of marketing infrastructure at Monash University, Amin Foda, at Tealium’s recent Digital Velocity event.
Leadership
Being customer-obsessed is different to being customer-focused said key retail CEOs this week, and businesses need to know the difference.
Social Media
A culture of experimentation has made all the difference to property management software company, Rockend.
Digital Marketing
Proper use and surfacing of data and insights can make all the difference to the bottom line, attendees at the Domo Reimagine Series heard this week.
Network 10 from 1 July will have multi-platform, multi-device data-driven segments on its 10 Play and 10 Daily digital sites. It will enable the network to offer advertisers a package of addressable cross-device audience through web, mobile, tablet and connected TVs, including iOS and Android, all linked to a 10 ID.
Digital Marketing
In only a few short months, online weight loss program, SuperFastDiet, has halved its cost per lead (CPL), simply by making better use of its data.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
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Collins Johnson
Oath to fully acquire Yahoo7 from Seven West Media
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
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Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
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Sanwataram
Predictions: 14 digital marketing predictions for 2021
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OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system