Data Strategy

Digital Marketing

Network 10 partners with Braze

​Network 10​ is upping the ante with its data and customer communication, announcing a partnership with global customer engagement platform, Braze.

Digital Marketing

New association aims to bring order to data strategy chaos

A new industry association is seeking to bring order to data chaos for advertisers and media partners through the creation of an industry code of conduct for the collection, use and management of data in Australia.

Digital Marketing

How Coles united its digital analytics efforts

It’s a challenge many larger businesses face around digital and data analytics: How to break down organisational silos that exist in order to get teams to work more efficiently, strategically and innovatively. And it’s a challenge that was facing Coles until two very separate analytics leaders from its financial services and online businesses joined forces.

Digital Marketing

MCN gains a chief data officer

Multi-screen media company, Multi Channel network (MCN), has brought on international media veteran, Mark Brandon, as its chief data officer.

Leadership

8 tips for data analytics success from Data Strategy Symposium

This year’s Data Strategy Symposium speaker line-up offered a diverse range of business insight, advice and expertise around data and analytics. Here, we share 8 key pieces of advice we took away from the event that could prove invaluable to your organisation’s future.

In pictures: Data Strategy Symposium 2014

Nearly 200 marketers, data analysts, agencies and vendors gathered at the Crowne Plaza in the Hunter Valley for the second annual Data Strategy Symposium. Here, we present pictorial highlights from the event.

Featured Whitepapers

State of the CMO 2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...

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Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...

Vanessa Skye Mitchell

DNA-based marketing: The next big thing?

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RIP holden

Max Polding

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

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Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

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Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

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So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

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