The Iconic's first global group director of data science switches fashion for finance
Latitude Financial is bringing on The Iconic’s data chief to lead its data science and analytics efforts.
Kshira Saagar is currently the global group director of data science for The Iconic’s parent company, Global Fashion Group, a role he’s held for just over two years. He has worked in the data science industry across Australia, the US, Europe and Asia for the past 15 years including roles with Mu Sigma, Fairfax Media and Equifax.
In his new role as chief data officer at Latitude Financial, Saagar is tasked with expanding the financial services player’s digital and data capabilities and building out personalised merchant and consumer experiences. He officially steps into the position on 19 October.
Latitude chief operating officer, Andrew Walduck, said Saagar was joining the business at an important time for growth, particularly as it continues to respond and pivot to adapt to the changes the COVID-19 crisis has brought to merchant and consumer interactions.
“Data points and algorithms will be a critical feature of our continued growth and our approach for our merchant partners and consumers,” Walduck said. “Kshira’s extensive background in large organisations will help us drive this growth.”
Credit: Kshira Saagar Saagar said he was looking forward to the challenge of making better use of data at Latitude Financial.
“Working for a retailer, in any position or role, gives someone the amazing ability to understand and appreciate everything from a customer-first lens and also apply customer-needs based solutions to all problems,” he commented. “Working for a digital retailer heightens that understanding and also provide the ability to parse through billions of rows and touchpoints to turn these insights into rapidly implementable actions that can help make customers’ lives better.”
Latitude currently boasts of 2.7 million customers for its shopping and credit card products across Australia and New Zealand.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
Welcome to Launch Marketing Council’s new 3-part series focused on unlocking the secrets of launching brands, products and service by exploring real-life examples from Australia’s marketing elite, in conjunction with the independent agency Five by Five Global.
In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.
If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.
The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?
Are you sure they wont start a platform that the cheese is white, pretty sure that is racist
Hite
New brand name for Coon Cheese revealed
Real digital transformation requires reshaping the way the business create value for customers. Achieving this requires that organization...
ravi H
10 lessons Telstra has learnt through its T22 transformation
thanks
Lillian Juliet
How Winedirect has lifted customer recency, frequency and value with a digital overhaul
Having an effective Point of Sale system implemented in your retail store can streamline the transactions and data management activities....
Sheetal Kamble
Jurlique’s move to mobile POS set to enhance customer experience
I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...
Catherine Stenson
Have customers really changed? - Marketing edge - CMO Australia